Kirkland’s President/CEO Resigns

Kirkland’s President, CEO and Director W. Michael Madden has resigned, effective immediately. Michael B. Cairnes, EVP and COO, was named Acting CEO while the home décor retailer’s board conducts a search for a permanent replacement. Madden will serve as an Employee-Advisor to the board until June 30, 2018.

Cairnes has been with Kirkland’s since November 2016, overseeing marketing, e-Commerce, merchandising, planning and allocation, store and supply chain operations. Cairnes was previously with Michael’s Stores, where he served concurrently as President of Aaron’s Brothers and President of Artistree.

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Kirkland’s Spreads Christmas Cheer With Gamification Campaign

Kirklands

Kirklands
Retailers are leveraging mobile marketing and social media to capture shopper attention and dollars this holiday season. Because today’s shoppers are more hyper-connected than ever before, online holiday programs that contain social media components generate approximately 30% more campaign visits than those that don’t, according to research from ePrize, a multichannel promotion and loyalty company.

Home décor retailer Kirkland’s has developed a new campaign and contest called “Home For The Holidays,” which incorporates social and mobile elements, as well as gamification tactics, to pique engagement during the holiday season.  Consumers can visit a microsite, mobile site or company Facebook page to access the sweepstakes, and enter to win a $10,000 Kirkland’s shopping spree.

The holiday-themed initiative — which began on November 17 — takes a tiered approach to games, challenges and rewards, according to Jessica Charlton, Marketing Communications Manager for Kirkland’s. For example, if players answer a Kirkland’s weekly poll question, they receive two sweepstakes submissions. As “challenges” become more extensive and time consuming, players receive more submissions, increasing their chances to win prizes.

Continue reading “Kirkland’s Spreads Christmas Cheer With Gamification Campaign”

Kirkland’s Spreads Christmas Cheer With Gamification Campaign

Kirklands

Kirklands
Retailers are leveraging mobile marketing and social media to capture shopper attention and dollars this holiday season. Because today’s shoppers are more hyper-connected than ever before, online holiday programs that contain social media components generate approximately 30% more campaign visits than those that don’t, according to research from ePrize, a multichannel promotion and loyalty company.

Home décor retailer Kirkland’s has developed a new campaign and contest called “Home For The Holidays,” which incorporates social and mobile elements, as well as gamification tactics, to pique engagement during the holiday season.  Consumers can visit a microsite, mobile site or company Facebook page to access the sweepstakes, and enter to win a $10,000 Kirkland’s shopping spree.

The holiday-themed initiative — which began on November 17 — takes a tiered approach to games, challenges and rewards, according to Jessica Charlton, Marketing Communications Manager for Kirkland’s. For example, if players answer a Kirkland’s weekly poll question, they receive two sweepstakes submissions. As “challenges” become more extensive and time consuming, players receive more submissions, increasing their chances to win prizes.

Continue reading “Kirkland’s Spreads Christmas Cheer With Gamification Campaign”

Kirkland’s ‘Pinning Parlor’ Drives Customer Engagement, Community Sharing

Pinterest_Kirklands
Pinterest_Kirklands

The latest social network craze, Pinterest, appeals to many retailers as a new customer engagement and community sharing channel, as well as a unique model that aligns well with e-Commerce.

According to a recent PriceGrabber survey, 21% of Pinterest users (or “pinners”) purchased an item they saw on the site, indicating that Pinterest could drive revenue for consumer goods retailers. The survey also revealed that the second most-pinned category was home decorating goods, following food and cooking.

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Retail TouchPoints 2011 Holiday Outlook Highlights Holiday Must-Haves, Retailer Case Studies

drc_ebook_HOG11

drc_ebook_HOG11The retail industry is moving into the second half of what could be considered the best-performing sales cycle since the economic downturn, and the pressure is on to maximize holiday sales. To succeed during the 2011 holidays, retailers are adopting more innovative, customer-engaging strategies and tactics to create winning experiences across all channels.

The 2011 Holiday Outlook, available as a complimentary report from Retail TouchPoints (RTP), addresses the trends and strategies driven by omni-channel shoppers. The Outlook also provides insight on current shopper-driven technologies, such as tablets, and tactical ideas on how retailers can utilize the mobile channel to cater to today’s time-starved, empowered shoppers. In addition, retailers can learn about mining the social sphere to extend their holiday strategies beyond engagement and storefronts, by capitalizing on peer reviews and user-generated content.

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