In order to react to and better predict customer demand, leading retailers are turning to Business Intelligence (BI) solutions to help turn one-time purchasers into long-term customers. A recent study from Aberdeen Research found that best-in-class retail companies are two times as likely as all others to increase customer retention.
Continue reading “Customer Intelligence Investments Driving Retention Rates For Leading Retailers”
Bigger was certainly better in the first half of this decade. Most chains were not only rolling out new locations as fast as the developers could build them, but many were also introducing bigger formats. Continue reading “Recent Trends Point to The Emerging Age Of Micro-Retailing”
The phrase “sales help” may prove to be an oxymoron in many corners of retail. A recent study found that front-line sales staff are actually winding up to be more of a hindrance than a help for many consumers.
Continue reading “New Study Reveals Sales Staff Driving Shopper Defections”
Providing excellent customer service is key to retail success in good economic times as well as in a questionable economy. Continue reading “Customer Service Trumps Economic Concerns In Retail Strategic Planning”
Retailers might know how much of an item is sold using a store display versus how much is sold without the display, but until now, most retailers didn’t know how much more they could have sold if the display was located in the direct path of the right shoppers. Continue reading “Better Merchandising And Marketing Using Consumer Shopping Patterns”
One of the challenges retailers and consumer product marketers face is how to keep campaigns fresh and different, while compelling consumers to take interest in products. Recently, the buzz is all about making sense out of marketing—with sensory marketing. Continue reading “Retailers, CPG Partners Making Sense Out Of Sensory Marketing”
Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase, a recent survey conducted by Opinion Research Corp. on behalf of Sterling Commerce confirmed. In addition, the survey concluded that “high value” consumers have made cross-channel shopping a pre-requisite for committing their loyalty and share of wallet to a retailer.
Continue reading “Web Growing As First Touchpoint For Shoppers Looking To Channel-Hop”