Customer Intelligence Investments Driving Retention Rates For Leading Retailers

In order to react to and better predict customer demand, leading retailers are turning to Business Intelligence (BI) solutions to help turn one-time purchasers into long-term customers. A recent study from Aberdeen Research found that best-in-class retail companies are two times as likely as all others to increase customer retention.
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Web Growing As First Touchpoint For Shoppers Looking To Channel-Hop

Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase, a recent survey conducted by Opinion Research Corp. on behalf of Sterling Commerce confirmed. In addition, the survey concluded that “high value” consumers have made cross-channel shopping a pre-requisite for committing their loyalty and share of wallet to a retailer.

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