5 Tips To Future-Proof Brick-And-Mortar Stores

Plenty of consumers are still eager to shop in stores, but that doesn’t mean retailers can take customer traffic for granted. Beyond the basics of clean stores, strong assortments and well-trained associates, there are five strategies retailers should consider if they want to maintain stores’ place in the shopper journey:

  • Create eye-level displays to catch the attention of shoppers fixated on their smartphones;
  • Use contrast and color in displays to appeal to younger shoppers;
  • Bring in food and beverages to encourage longer shopper visits;
  • Offer buy online/pick up in-store (BOPIS) to shorten lines and avoid out-of-stock frustrations; and
  • Emphasize the personal experience: 23% of consumers say socializing is the reason they visit stores.

Discover more tips in this infographic from Fundera.

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Source: Fundera

76% Of Consumers Buy Products Seen In Social Media Posts

Social media, particularly visual content, increasingly serves as a gateway to product purchases, and not just online. A total of 76% of consumers have purchased a product they saw in a brand’s social media post:

  • 11% bought immediately;44% bought later online; and
  • 71% of marketers want to learn more about Instagram.
  • 21% bought later in a physical store.

Social media also is effective at introducing new products to shoppers: 65% of U.S. consumers say the link in a post led them to a product they weren’t originally interested in purchasing. Discover more about the power of social networks in this infographic from Curalate.

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Source: Curalate

72% Of Users Make Purchase Decisions Based On Instagram Content

Instagram is quickly becoming the channel to reach shoppers and develop influencer marketing strategies that pay off:

  • 72% of users report making purchase decisions based on something they saw on Instagram;
  • Compared to Snapchat (1%), Twitter (3%), Pinterest (22%) and Facebook (23%), the platform has the most influence on shopping habits, at 51%; and
  • 71% of marketers want to learn more about Instagram.

But influencers on Instagram come at a price, which depends entirely on follower count and influencer type (micro, mega, celebrity and more). Costs per post can reach as high as $1,000 or more for an influencer with more than one million followers — celebrity or not. This infographic from X-Cart highlights key statistics about the power of Instagram and how to make the most of an influencer marketing budget on the platform.

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Source: X-Cart

71% Of Consumers Who View Videos Make Purchases

Whether a retailer is a big box giant or a mom-and-pop shop, video has proven to be a solid investment for businesses to engage with consumers:

  • 4X as many consumers prefer to watch videos about products than read about them; and
  • 71% of consumers who viewed a video ended up making a purchase.

Perhaps surprisingly, SMBs create as many or more videos than large retailers. Businesses with less than $5 million in annual revenue publish 16 videos per month, and 87% of marketers had a positive ROI with digital video. Learn more about best practices for leveraging video in this infographic from Score.

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Source: Score

70% Of Online Retail Personalization Requires Account Login

For all the buzz about personalization, there are still large gaps between retailers’ goals and their actual achievements:

  • 70% of personalization experiences on e-Commerce sites only kicked in when the shopper was logged into an account;
  • 40% of online retailers don’t send abandoned cart emails, and of those that do send emails, zero offer a purchase incentive; and
  • 40% of retailers don’t display recently visited items on a web site when a consumer makes a return visit.

These mystery shopping study results reveal other missed opportunities. While 87% of retailers provide product locators on their web sites, only 35% displayed the quantity of inventory currently available. Discover more areas for omnichannel improvement in this infographic from Kibo and Astound Commerce. Click here for complete results of the study.

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Source: Kibo

Digital Guidance Could Recover 60% Of Abandoned Online Orders

Online shoppers abandon more than $4 trillion in orders each year, but providing digital guidance could recover as much as 60% of the total, or $2.75 trillion. Some of the most common friction points that impede conversions include:

  • Failed promo codes at checkout;
  • • Confusion on form completions;
  • • Login and password errors;
  • • Trouble selecting the best product or service; and
  • • Struggles in locating a product.

Learn more about the impact digital guidance can have in raising conversion rates in this infographic from Moxie.

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Source: Moxie

Email Marketing Success Is All In The Timing

Marketers seeking to maximize email open and click-through rates need to factor in not just what the email says but also when it’s sent. For e-Commerce companies, Wednesdays at 10 a.m. are optimal, while prime time for offline retail and hospitality is Thursday from 8 a.m. to 10 a.m.

For all types of companies, sending emails in the middle of the week is best for generating both opens and clicks. Learn more about scheduling emails for the best ROI in this infographic from SendinBlue.

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IG SendinBlue 02.18.18

Source: SendinBlue

Cultivate Customer Loyalty To Grab 67% More Sales

Cultivating the loyalty that leads to repeat purchases isn’t easy, but it’s worth the effort. Customers spend 67% more in months 31 to 36 of a retail relationship compared to their first six months.

Loyal customers with a connection to the brand help bring in more loyal customers through referrals, which also generate additional sales. For example, over three years, referred customers of online grocers spent an additional 75% compared to one-time buyers. For electronics and apparel, referred customers brought in 50% more sales.

Discover more customer loyalty secrets in this infographic from Semarchy.

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IG Semarchy 02.12.18

Source: Semarchy

The ‘Sweet Spot’ For Page Load Times: 2 To 4 Seconds

Consumers are an impatient bunch, especially when they are waiting for a page to load — particularly on a mobile device: 74% of mobile users will abandon a site after waiting just five seconds for a page to load. A slow-loading site can have a long-term impact on a retailer’s business: 46% of consumers would not return to a site that they perceived as performing poorly.

The challenge for retailers in achieving the two- to four-second “sweet spot” for page load times is that web pages are bigger and more complex than ever before. Back in 1995, the average page was 14.1 KB and contained 2.3 objects such as HTML and image files. By 2015, the average page had ballooned to 2161 KB with 108 objects, with images making up more than 60% of this bulk.

Discover how improvements in load time paid off for Walmart, Intuit and Staples in this infographic from SOASTA, now part of Akamai Technologies.

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IG Velocity Worldwide 01.29.18

Source: SOASTA

Only 35% Of Retailers Analyze In-Store Customer Data In Real Time

The most effective time for brick-and-mortar retailers to engage with customers is while they are within the four walls of the store, but nearly two thirds of retailers don’t take advantage of this golden opportunity. Only 35% of retailers analyze in-store customer data in real time.

Even those retailers that do gather data face high hurdles: 71% use their POS systems, meaning there’s little chance to influence customers while they are still in the process of making purchase decisions. Half of retailers use WiFi, but 11% use no existing retail technology to gather data.

Discover more about how brick-and-mortar retailers are (and are not) engaging with their customers in this infographic from Velocity Worldwide.

 

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IG Velocity Worldwide 01.29.18

 

Source: Velocity Worldwide