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Customer Engagement has become a key focus for retailers striving for success in today’s omnichannel world. Consumers are empowered with mobile technology and expect retailers to possess the same, if not better, information than they have walking into a store, accessing a web site, chatting via social media, or accessing a call center. Additionally, they expect a seamless omnichannel shopping experience.
A number of innovative retailers are leading the pack in implementing successful customer engagement strategies. For the 2018 Customer Engagement Awards, Retail TouchPoints will recognize retailers who are using creativity and innovation to deliver on the promise of customer-centricity. The award winners are ahead of the curve and are achieving business success in this increasingly competitive and challenging marketplace.
The latest stories and news on Artificial Intelligence (AI) in retail.
Today’s store operations executives, managers and associates are juggling digital and omnichannel challenges — from adding mobile capabilities to educating and motivating employees to be strong brand advocates. In 2017, the heat is on to survive and thrive, as traffic slows down and mobile commerce heats up. The Store Operations Superstar Awards are designed to highlight the companies beating the odds, keeping the lights on and the traffic flowing. Now you can nominate an operations “superstar,” via the form below.
In its sixth annual Store Operations Superstar Awards, Retail TouchPoints will recognize companies that have implemented the most innovative, successful store operations strategies related to:
Last year’s winners included: lululemon, rue21, Talbots and Pet Smart. Click here to view last year’s report.
To nominate a retailer for award consideration, fill out the form below. The nomination deadline is Friday, October 6, 2017. If requested, nominations can remain anonymous. Address any questions or inquiries to: Debbie@retailtouchpoints.com.
Inducted into the DMA Marketing Hall of Fame based on the results companies achieve with ERDM’s VoC research-based CX strategies. ERDM conducts specialized VoC research to identify CX strategies that generate significant increases in revenue. Clients include IBM, MassMutual, Gilt, QVC, HP, Microsoft and Norton AntiVirus. His influential blog Ernan’s Insights on Marketing Best Practices appears in Forbes, Huffington Post, CMO.com, CustomerThink and Business2Community. Named by the Online Marketing Institute as one of the 2014 Top 40 Digital Luminaries and by Crain’s B to B Magazine as one of the 100 most influential people in Business Marketing. Ernan’s latest book is titled Voice of the Customer Marketing. His other books are Opt-in Marketing and Integrated Direct Marketing.