Customer Wins Illuminate The Role Of Big Data In Holiday Webinar Session

hccs_logo_2013_site_header

hccs_logo_2013_site_headerRecalling fond memories of holiday shopping as a boy from the Sears Wish Book, Rusty Warner, SVP of Marketing for SDL, noted that holiday marketing was a lot less complicated in 1966. Warner presented during the second session of the Retail TouchPoints Holiday Connected Consumer Series, taking place September 16-19.

During the webinar, titled: 5 Ways to Boost Holiday Marketing Revenue with Big Data, Warner shared success stories from Australia-based Specialty Fashion Group (SFG) and Dave & Buster’s, as well as an international pizza franchise and an online florist. With a better understanding of customer data, SFG was able to boost email open rates by 44%, while Dave & Buster’s saw a sales increase of $50 million, up from $2 million, using targeted emails.

Continue reading “Customer Wins Illuminate The Role Of Big Data In Holiday Webinar Session”

Customer Wins Illuminate The Role Of Big Data In Holiday Webinar Session

hccs_logo_2013_site_header

hccs_logo_2013_site_headerRecalling fond memories of holiday shopping as a boy from the Sears Wish Book, Rusty Warner, SVP of Marketing for SDL, noted that holiday marketing was a lot less complicated in 1966. Warner presented during the second session of the Retail TouchPoints Holiday Connected Consumer Series, taking place September 16-19.

During the webinar, titled: 5 Ways to Boost Holiday Marketing Revenue with Big Data, Warner shared success stories from Australia-based Specialty Fashion Group (SFG) and Dave & Buster’s, as well as an international pizza franchise and an online florist. With a better understanding of customer data, SFG was able to boost email open rates by 44%, while Dave & Buster’s saw a sales increase of $50 million, up from $2 million, using targeted emails.

Continue reading “Customer Wins Illuminate The Role Of Big Data In Holiday Webinar Session”

The ABC’s Of Delivering A Superior Customer Experience

 

 
 
 
 

The ABC’s Of Delivering A Superior Customer Experience

On-Demand • Aired on Tuesday, December 10th, 2013 • 12 PM ET / 9 AM PT

The store continues to be the front line for retail purchases. And store associates are the direct link to winning a sale. But today, retailers must be innovative and savvy in order to meet the demands of technology-enabled consumers. That means arming store associates with the tools to deliver the information and services that will drive increased revenue, including upsells and cross-sells.

So what are the best ways to enable store associates to deliver a superior customer experience? This webinar will outline 5 ways retailers can win the battle for brand loyalty and long-term success.

  1. Anticipate customers’ questions before they ask.
  2. Be ready to offer suggestions for upsells and cross-sells.
  3. Create an interactive experience throughout the store.
  4. Deliver personalized offers and promotions.
  5. Execute a seamless checkout experience.
 

Register to view this webcast below:

Coming Full-Circle: The Store As The Center Of The Omnichannel Shopping Journey

 

 
 
 
 

Coming Full-Circle: The Store As The Center Of The Omnichannel Shopping Journey

On-Demand • Aired on Wednesday, December 11th, 2013 • 12 PM ET / 9 AM PT

A brand can travel with a shopper wherever she roams, from the couch to the car and into the mall. But it is the store that remains the most important part of her shopping journey. Today’s smart retailers are embracing that journey by re-imaging their stores as a physical expression of their brand and the center of the omnichannel shopping journey by providing solutions and services that delight shoppers from the minute they enter the store through checkout and beyond.

This optimum experience can be facilitated through key strategies and solutions, around assisted selling in the store, omnichannel fulfillment and social monitoring following the transaction, encouraging the customer to visit the store more and more.

The experience may look something like this: Karen sees a special online and sets up an appointment to go to the store. At the store she is greeted by her personal shopper, who shows Karen the blouse she has chosen, but also presents accessories and shoes. Karen is delighted with the personalized service and easy shopping experience. The purchase, including upsell, is completed on the spot with mobile point of sales capabilities. But that’s not the end of the story. After the sale, Karen receives special offers from the store, for herself and friends. They all return for more shopping…and live happily ever after.

 

Register to view this webcast below:

Delivering Omnichannel: From The Back-End To The Front-End And Beyond

 

 
 
 
 

Delivering Omnichannel: From The Back-End To The Front-End and Beyond

On-Demand • Aired On Thursday, December 12th, 2013 • 12 PM ET / 9 AM PT

The term “omnichannel” conjures up thoughts of a consistent and excellent brand experience enjoyed by shoppers across all channels. But the brand experience is just the marionette of the performance. The puppeteer pulling the strings is proper supply chain execution.

The brand experience is only as good as the inner workings that make it happen. Those components include business intelligence tools such as Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM). This webinar will guide retailers through the proper performance of today’s best-in-class ERP and CRM solutions that help deliver the command performance shoppers are demanding.

 

Register to view this webcast below: