Amazon has solidified its retail success with sophisticated pricing solutions, along with the convenience and “stickiness” of its Prime service. But in a head-to-head matchup with a key competitor, Amazon is a decisive loser when it comes to offering lower prices.
A study that matched prices on 38 commonly purchased items revealed that on average, Amazon was 56.48% more expensive than Costco. A consumer purchasing all 38 items would spend 12.1% more at the pure-play retailer vs. the 741-store club with 90 million members.
Continue reading “Amazon Prices Average 56% Higher Than Costco”
As the new Executive Vice President of Marketing and Customer Experience at PetSmart, Joshua Kanter will oversee all aspects of brand marketing, digital, media and creative across the retailer’s 1,600 stores and online.
Kanter brings deep experience in data-driven marketing, loyalty strategy, digital advertising and branded customer experience to the role, and will report directly to PetSmart Executive Chairman Raymond Svider.
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To understand how leading retailers and brands market to customers, Salesforce conducted a survey of 570 marketing leaders in the Retail and Consumer Goods industries around the globe. The results reveal how retail and consumer goods marketing leaders are breaking down barriers to provide a unified consumer experience on every channel and touch point throughout the customer lifecycle. Join us for this interactive session to hear the latest trends in Retail and Consumers Goods, and perspectives from the survey panel of customer experts.
Enroll in this webcast in order to:
- Learn what 570 retail and CPG digital marketers have to say about digital transformation;
- Find out how the physical and digital worlds have converged in retail and CPG marketing; and
- Hear how the findings of the research can be applied to your omnichannel marketing efforts.
Don’t miss the debut of this important research.
Continue reading “Marketing Revealed: How Retail And Digital Marketers Drive Transformation”
In this exclusive Q&A, Amit Shah, CMO of 1-800-Flowers.com, details the three initiatives that are helping to grow the 41-year-old brand. He also talks about getting “bolder” with email personalization and the steps to competing with Amazon.
Today, 1-800-FLOWERS, Inc. owns a number of different gifting brands, including: 1-800-Flowers.com, 1-800-Baskets.com, Harry & David, FruitBouquets.com, The Popcorn Factory, Cheryl’s Cookies, Wolferman’s, Moose Munch and Simply Chocolate.
Continue reading “3 Key Strategies That Drive Success At 1-800-Flowers.com: Exclusive CMO Q&A”
The Augmented Reality for Enterprise Alliance (AREA), a global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems, has added nine new member companies.
The new members come from various parts of the AR ecosystem. They include app developers, interaction technology providers, manufacturing solutions providers, AR wearables manufacturers and vertical industry solutions providers.
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PetSmart continues to transform its pricing strategies with a more strategic, data-driven approach across the full customer lifecycle. The retailer has expanded its partnership with Revionics to leverage its entire suite of solutions, which includes:
Continue reading “PetSmart Takes A Customer-Centric Approach To Pricing”
The Mall of America has made it easier to navigate and shop its 5.6 million-square-foot space during the holidays, with the launch of a new, AI-powered chatbot in partnership with Satisfi Labs. Customers can interact with the bot on the Mall of America web site, mobile app, Facebook page and even as an Amazon Alexa skill.
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A global B2B wholesaler selling outdoor recreational gloves in 1,200 U.S. retail (a total of 5,500 globally in 26 countries), Hestra provides 24/7 access to its catalogs and ordering system to enable sales reps to help their retailer buyers to place orders at their convenience, during and after business hours.
With the help of a new inventory management platform from NuORDER, Hestra was able to achieve significant results in six months:
- A 20% increase in pre-season B2B sales;
- A 15% increase in re-orders; and
- A 30% to 40% increase in the number of SKUs ordered, amounting to more than $3.4 million in additional revenue.
Continue reading “Hestra Boosts Glove Re-Orders 15%, Pre-Season Sales 20%”
Turn Browsers Into Buyers And Drive Repeat Business
This piece identifies 7 strategies for staying connected to mobile prospects and converting them to customers, including:
- Making company contact details easy to find;
- Providing more of the video content shoppers watch for; and
- Using FAQs to give customers the answers they need to make a purchase.
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