Peter Sheppard Footwear Deploys End-To-End Omnichannel Suite

Australian retailer Peter Sheppard Footwear is gearing up its omnichannel capabilities by deploying the Mi9 Retail suite.

The retailer seeks to gain a single view of its customers across channels with the solution, using Mi9 Retail for merchandise management, store operations, customer engagement, e-Commerce and enterprise analytics.

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GOAT Sneaker Marketplace Boosts Mobile App Performance

Seeking to address speed and performance issues of its mobile experience, the GOAT premium sneaker marketplace has integrated the PacketZoom SDK into its app, serving as a complement to GOAT’s CDN (Content Delivery Network). Key benefits of the implementation have included:

• Increased speed of image downloads;

• Reduced number of failed image downloads into the app;

• Increased user engagement; and

• A decrease in app abandonment rates.

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TechStyle Fashion Group Selects Marketing Analytics Solution

1-TechStyleTechStyle Fashion Group, parent company to JustFab, FabKids, ShoeDazzle and Fabletics, has made measuring its customer acquisition marketing performance easier.

The retailer will use Visual IQ’s IQ Intelligence Suite to measure the true impact of its marketing efforts and identify the touch points that are the most effective across the customer journey. The technology provides a data-driven and holistic approach for measuring, predicting and improving marketing’s impact on sales, revenue and other desired business outcomes. TechStyle will be able to measure and optimize its entire cross-channel, cross-brand and cross-region media mix to drive strategic business goals.

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Albertsons In Talks To Acquire Price Chopper For $1 Billion

Mega-grocer Albertsons is in advanced talks to acquire New York-based supermarket chain Price Chopper for as much as $1 billion, according to a report from Reuters. Neither retailer has yet commented officially on the matter.

In a sector that has experienced significant consolidation in recent years, with major European supermarket conglomerates Ahold and Delhaize completing their merger in 2016 and Albertsons’ parent company Cerberus Capital Management acquiring Safeway for $9 billion to start 2015, regional brands such as Price Chopper are battling more competition from Walmart and discount chains such as Aldi (and likely future U.S. entrant Lidl).

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Lingerie Retailer Brings Voice Of Customer Into Product Decisions

Etam, a leading French lingerie retailer, is seeking to improve its decision-making around merchandise by bringing in the voix of the customer. The brand is partnering with First Insight, which provides Voice of Customer (VOC) data by gathering real-time consumer data and applying predictive analytic models.

“First Insight should help us to make more accurate buying decisions by identifying poor performing lingerie and ready-to-wear products that we should avoid,” said Marie Schott, Brand CEO of Etam in a statement. “We aim to incorporate the voice of the customer into our decision-making process and we expect to make more accurate decisions on which products consumers will flock to, which to avoid, and lower the risk on those items that did not perform well.”

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PetSmart.com Revamps Site And Adds Same-Day Delivery

1-Petsmart.comPetSmart has re-launched its e-Commerce site in time for the holidays; and in a move to keep up with Amazon, pet parents can now receive same-day delivery of online orders in select markets. 

Changes to the company’s web site, which is powered by Salesforce Commerce Cloud, are designed to make it easier for shoppers to order regular pet staples such as food, over-the-counter medicines, grooming supplies, litter and bedding, treats and toys. Pet grooming and boarding services can also be booked online, and customers can opt to receive text message about deals through an opt-in SMS service.

Mobile Mutts And Cellphone-Equipped Cats

While Amazon remains a major catalyst for retailer innovation, PetSmart said its shoppers heavily influenced the relaunched site’s new features and functionalities. While it can’t be argued that pets use mobile phones, their owners certainly do.

“Today, shopping and engaging with brands via mobile devices such as smartphones and tablets is very prevalent,” said Ivy Chin, Divisional SVP, Digital, for PetSmart in an interview with Retail TouchPoints. “Shoppers want to do research, compare and buy from their mobile devices. Our new PetSmart.com has a responsive design that is optimized for mobile, providing pet parents with a convenient mobile shopping experience.”

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The retailer of the future will embrace technology to extend the customer relationship beyond the shopping experience. Download the report to uncover three key strategies to help reimagine the future, including:

  • Harnessing behavioral data from social media;
  • Leveraging technology to exceed customer expectations; and
  • Creating a digitally integrated enterprise.

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4 Ways To Protect E-Commerce Sites Against Bad Bots

0abotsWith e-Commerce sales jumping 18% on Thanksgiving Day and Black Friday, and climbing another 10% on Cyber Monday, retailers are well aware of the need to optimize their digital storefronts. But they still may not be sufficiently protecting themselves against bots, which are malware applications that can carry out a variety of automated tasks that cause problems for web sites.

These malicious bots represent a significant amount of total web site traffic and can be detrimental to the profitability of an e-Commerce business. For example, they can prevent human visitors from shopping on the site by slowing its performance; scrape information; and attack the network.

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