Old Vs. New: E-Commerce Return Visitors Outspent Newbies Two To One

Marketers have long debated whether to spend resources retaining existing customers or chasing after new ones. In the e-Commerce space at least, data reveals the value of preserving existing customer relationships. 1 Monetate logo 2color

According to Monetate’s EQ4 2015 report, despite making up fewer than half of all e-Commerce sessions (48%), returning visitors spent nearly $5.3 billion online —almost twice as much as new visitors spent during the same time frame ($2.7 billion).

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Value Retailers Ross Stores and Conn’s Increasing Store Counts

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1rossconnsAs big name retailers such as Sears and Kohl’s attempt to turn their businesses around by closing brick-and-mortar stores, value-price retailers are busy expanding their physical footprint.

Ross Stores, for example, is following in Dollar General’s footsteps by announcing store expansions in 2016. The off-price retailer has already opened 22 Ross Dress for Less stores and six dd’s Discounts stores in 15 different states during the past two months.

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Reflektion Partner Program Powers E-Commerce Personalization

1reflektionPersonalization platform provider Reflektion has launched its Integrated Partner Program, which includes e-Commerce platforms Magento, Demandware, Netsuite and Mozu.

With the program, partner retail clients such as Disney, O’Neill Clothing, Godiva and Oriental Trading can integrate Reflektion’s e-Commerce personalization solutions, which are designed to capture, analyze and respond to each individual’s preferences and intent in real time as they shop.

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Macy’s, Walmart, Staples Enhance Relevance Of Mobile Ads

Mobile AdvertisingBy using real-time shopper data to serve up mobile ads that are relevant to each customer’s unique journey, leading retailers aim to create a more seamless shopping experience while boosting sales for brands. Macy’s, Target, Peapod, Sears, Staples, Toys ‘R’ Us and Walmart are among the e-Commerce players enhancing the in-feed and in-app advertising capabilities of their mobile sites and apps.

Using a platform from HookLogic allows shoppers to click directly to an e-Commerce site from mobile ads. The ads are displayed within the scroll and are available in-app — and often are the only advertisements visible on the mobile portals of top retailers. Ad units typically take up 20% to 40% of the mobile device screen when they are in view.

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Ace Hardware And Walmart: Different Models For Cause-Based Marketing

Good causes create good customer relationships. As many as 90% of consumers said they are more likely to switch to brands that are associated with a good cause, according to a 2015 study by Cone Communications. So why not get involved?

If done properly, cause marketing can be quite effective. But the effort has to be sincere: both the retailer and consumers must be passionate about the cause.

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Trader Joe’s Puts Whole Foods On Notice With Price Differential

Trader Joe’s has scored a victory in the rivalry for most affordable prices in the high-end grocery business, according to a report from Deutsche Bank Securities. In checking prices throughout New York market stores, the report found that one Trader Joe’s location had a price advantage of 26% over a nearby Whole Foods Market.

The study examined the prices of 77 similar items at Trader Joe’s and Whole Foods Market stores. Upon selecting the items at Trader Joe’s, the basket totaled $240, a far cry from the Whole Foods price of $303.

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Pizza Ranch Generates 780% ROI Through Double-Points Rewards Program

With a mission statement pledging “to give every guest a legendary experience,” Midwestern restaurant chain Pizza Ranch challenges itself to provide the best food and services that keep consumers coming back. Leveraging the services of rewards program solution provider Paytronix, Pizza Ranch introduced a promotion on Black Friday in 2015 that:

Sears Holdings Names New Chief Administrative Officer

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1searsSears Holdings has appointed James P. Andrew as Chief Administrative Officer. In his new role, he will be responsible for the company’s corporate support functions, such as financial planning, business finance, procurement and human resources.

Prior to joining Sears Holdings, Andrew held the role of Executive VP and Chief Strategy and Innovation Officer at Royal Philips N.V., where he was responsible for performance, productivity and capability development. Andrew also served as Senior Partner and Managing Director of The Boston Consulting Group (BCG) for 25 years.

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C&A Mexico Selects Flexible Fashion PLM

Fast-fashion retailer C&A Mexico has selected NGC Software’s PLM system to enhance its product development processes.1-CA España

The NGC platform can be deployed as a stand-alone product development solution or an integrated application within an enterprise. Key functions include line planning, tech packs, digital asset management, material development, sampling, costing, and testing and compliance. Features include workflow calendars, global collaboration and exception dashboards.

“C&A Mexico is bringing easy, affordable fashion to young people across Mexico,” said Mark Burstein, President of Sales, Marketing and Product Development for NGC. “NGC’s software will allow C&A Mexico to improve speed to market and overall productivity, enabling C&A to quickly deliver the newest styles to its customers.”

C&A Mexico is part of an international Dutch-based chain of fashion retail clothing stores that was founded in 1841.

Brickwork Platform Uses Store-Specific Content To Attract Digital Shoppers

Brickwork has launched a platform designed to help retailers convert their e-Commerce site browsers into shoppers at their brick-and-mortar stores. The software helps retailers drive this traffic by powering digital content and services specific to each store location.

The solution includes capabilities such as:

  • Search-optimized store pages and a locator, ensuring customers don’t get lost on their path to purchase;

  • A CMS dashboard, allowing corporate and local teams to coordinate marketing and publish store content;

  • An event and promotion management system, enabling marketing and store teams to build event pages for exclusive product launches and daily promotions; and

  • An appointment and scheduling management platform for in-store services.

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