Mobile Shopping Summit


Since 2007, Mobile Shopping has held a forum for digital executives looking to refine mobile strategy. Each year, Mobile Shopping brings together a select group of decision makers in a unique collaborative environment, creating the conversations that matter around omnichannel engagement. The audience consists of more than 250 senior m-Commerce and e-Commerce professionals from diverse industries, including but not limited to; Apparel, Accessories, Sporting Goods, Beauty, Consumer Electronics, Home Furnishings, Food & Beverage, Media, Luxury, Travel, Department Stores and more to find solutions to their top challenges.


October 14-16, 2015


Omni Rancho Las Palmas, Palm Springs, CA


Charming Charlie Selects Oracle Retail For Merchandising, Expansion

ccWomen’s contemporary jewelry and accessory retailer Charming Charlie has selected Oracle Retail Merchandising solutions to support both its immediate business needs and its international expansion plans.

Over a 13-month period beginning in late 2013, with the help of systems integrator and Oracle PartnerNetwork Gold level member, OLR, Charming Charlie implemented Oracle Retail Merchandising System, Oracle Retail Trade Management, Oracle Retail Price Management, Oracle Retail Invoice Match and Oracle Retail Store Inventory Management. The integrated Oracle Retail systems support best-in-class operations across areas such as inventory management, sales forecasting and pricing/markdown management.

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Yahoo Research Uncovers The New Face Of Fatherhood

3YahooimageParents of children in grades K-12 plan to spend an average of $873 per student, according to research from the Rubicon Project.

Although moms traditionally occupied the Chief Buying Officer role of their households, new research from Yahoo indicates that a new generation of Millennial dads want to get more involved. As a result, retailers need to understand the buying behaviors and preferences of these younger dads, and tailor back-to-school campaigns and messages to them.

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More Parents To Complete Back-To-School Shopping After School Starts

BacktoSchool.3As many as 31% of parents shopping for children in grades K-12 plan to complete their back-to-school spending after the start of the school year, increasing from 26% in 2014, according to research from the Deloitte 2015 Back-To-School Study. Additionally, 38% of respondents say shopping for this season is less important because they replenish school supplies throughout the year.

Shoppers in 2015 simply don’t have the need to buy the items they purchased last year, according to the survey. The number of consumers who plan to reuse last year’s items has risen from 26% to 39% between 2011 and 2015.

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Donald J Pliner Builds Detailed Shopper Profiles To Maximize Personalization, Loyalty Efforts

Donald J PlinerTo better gauge the wants, needs and preferences of shoppers, brands and retailers must build comprehensive profiles that outline their entire relationship with the business.

Over the years, luxury footwear and accessories brand Donald J Pliner has developed a business that spans across channels. In addition to six branded stores and a direct-to-consumer e-Commerce site, Donald J Pliner sells through major department stores such as Nordstrom and Neiman Marcus, independent shoe boutiques and online retailers such as Amazon and Zappos.

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Former Walmart Exec Hired As CMO Of 99 Cents Only

99jacksinclair99 Cents Only Stores has named former Walmart EVP Jack Sinclair as its new Chief Merchandising Officer (CMO). In this role, Sinclair will be responsible for the merchandising and marketing functions of 99 Cents Only Stores.

Sinclair served more than seven years as EVP of the U.S. Grocery Division at Walmart, which generated growth through a focus on local assortment and fresh foods, before retiring from the position in March 2015.

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Lowe’s Canada Acquires 12 Former Target Locations Amid Expansion Efforts

ca.lowesLowe’s Canada has completed its acquisition of 12 former Target locations, including a distribution center in Milton, Ont., for approximately $114 million. This acquisition came as part of a real estate auction following Target’s decision to cease operations in Canada.

Construction currently is underway for two additional stores in Ancaster and Mississauga, Ont., representing an additional investment in excess of approximately $38 million. The new stores are designed to enhance Lowe’s presence in Western Canada and strengthen its base in Ontario.

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Stripe Now Valued At $5 Billion Following Partnership With Visa

Visa has formed a strategic partnership with online payment provider Stripe to support new technologies and online payment experiences for merchants, developers and consumers worldwide. In a recent funding round, Visa, American Express and Sequoia Capital have collaborated to invest an undisclosed sum in Stripe, which is now valued at $5 billion.

With the partnership, Stripe will accelerate its international expansion, particularly in emerging markets, accessing Visa’s global footprint through its acquiring and issuing partners. As part of the agreement, the companies will collaborate on issues related to payment security and product information, as well as e-Commerce experiences such as “buy buttons.”

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EBay Closes Down Same-Day Delivery Service

EBay has discontinued its eBay Now same-day delivery service, according to a company blog post. The online marketplace also announced it will close down multiple standalone mobile applications, including eBay Valet, eBay Fashion and eBay Motors. In retiring the mobile apps, eBay plans to migrate these functionalities into its flagship eBay app.

The company is undergoing a transformation in an attempt to narrow the focus on its online marketplace, with the blog post indicating that these closures are the “first phase of their sunset plans.” News of the closures follow eBay’s sale of its Enterprise business for $925 million and its official split from PayPal.

When the eBay Now service launched in 2012, customers in New York, Chicago, Dallas, and parts of the San Francisco Bay Area were able to access same-day delivery of items from local merchants via couriers.

EBay also is discontinuing a local pilot program in Brooklyn, NY that started in December 2014 and offered same-day delivery from approximately 80 local merchants. Both eBay Now and the Brooklyn program will officially stop service on July 31.

The company initially shut down the eBay Now mobile app in November 2014, bringing the program’s delivery capabilities and many participating merchants’ inventory into its core mobile apps.

“While we saw encouraging results with the eBay Now service, we always intended it as a pilot,” said RJ Pittman, Chief Product Officer of eBay, in the post. “We are now exploring delivery and pick-up/drop-off programs that are relevant to many more of our 25 million sellers, and that cover a wider variety of inventory that consumers tell us they want.”

EBay will continue to pilot scheduled delivery in the UK, according to the post.

Most of the employees affected by the eBay Now shutdown will be reassigned elsewhere in the company, an eBay spokesperson told CNET.