Although consumers use a variety of different touch points during the browsing and buying journey, most (64%) start on a retailer’s web site. On average, consumers use approximately three different channels before completing a transaction.
This infographic, courtesy of 7, outlines other key findings and takeaways from its Customer Engagement Index.
Continue reading “So Many Channels, So Little Time”
Within the first year, new e-Commerce customers spend approximately $154 with retailers. Most (69%) of this amount is spent within the first 30 days, according to research from RJMetrics. However, only 32% of consumers place a second order with retailers within that year.
Marketers need to respond by increasing focus on retaining customers and maximizing customer lifetime value (CLV). CLV is the sum of all purchases a customer makes in a given time period, with the report calling it “the most important metric for understanding your business.” In fact, the fastest-growing e-Commerce retailers acquire a CLV 79% higher than their peers after a full year.
Continue reading “Only 32% Of Consumers Purchase From ETailers Twice In A Year”
As we move further and further away from the 2008 recession, retailers can be confidently optimistic in their overall outlook for the 2015 holiday season.
Confirming this optimism, the National Retail Federation (NRF) predicted a boost in sales growth for 2015 over 2014. Retail industry sales will increase approximately 4.1% in 2015, up from 3.5% growth in 2014, according to NRF in its February 2015 economic forecast report. That boost would be the biggest annual growth since 2011, when retail sales for the year increased 5.1%. Additionally, NRF predicts non-store sales will grow between 7% and 10%.
Continue reading “Economic Optimism Sets The Stage For A Profitable Holiday Season”
Referral marketing is a powerful acquisition strategy that generates loyal, valuable new customers while increasing the value of existing customers. But to become a referral marketing master, marketers need to familiarize themselves with all related concepts and definitions.
Continue reading “Encyclopedia of Referral Marketing”
Today, Oracle launched its Commerce Cloud service, accessed and used through the Oracle Public Cloud. Oracle Commerce Cloud is designed to offer online merchants “simplicity, quick time-to-market and shorter implementation cycles,” said Ian Davis, Senior Director of Product Management for Oracle Corporation, in an interview with Retail TouchPoints
Continue reading “Oracle Adds Commerce Cloud To CX Platform”
In 2015, more than 5,400 professionals will gather in Philadelphia for the Shop.org Digital Summit, a two-and-a-half day event specifically for digital and multichannel retailers. Discover new ideas, get actionable takeaways and build strong relationships with the brightest and most innovative players in the digital retail world. Conference attendees will meet out-of-the-box thinkers with great ideas that can help move projects forward.
October 5-7, 2015
Pennsylvania Convention Center, Philadelphia, PA
The RILA Retail Sustainability Conference is devoted to issues of sustainability and environmental compliance specifically for the retail industry, bringing together representatives of all major retailers, consumer product segments and relevant solution providers. The conference will include flash talks from speakers outside and within the industry, as well as case studies led by retailers charting new paths in sustainability and environmental compliance.
September 15-18, 2015
JW Marriott, Austin, TX
Consumers are becoming more comfortable purchasing items through their mobile devices. As retailers integrate mobile payment into their commerce strategies, they must ensure they have the solutions and systems in place to keep customer data secure.
SEKUR.me is a mobile payment platform for browser-based e-Commerce and m-Commerce that includes secure multi-factor authentication. The app’s FonePrint multi-factor authentication combines a smartphone’s hardware with user information to create a “mobile fingerprint,” providing anonymous payments for confidential purchases.
Continue reading “SEKUR.me Helps Improve Mobile Payment Security”
RetailNOW 2015 is a trade show event designed to showcase the retail technology and POS industries. Through educational sessions, valuable networking opportunities, and access to the resources of RSPA and its industry partners, attendees have the opportunity to walk away with a fresh new perspective that canpay dividends for them and their business.
August 2-5, 2015
Gaylord Palms Resort and Convention Center, Las Vegas, NV
Instagram has 300 million active users visiting the site each month, making it a valuable social network for brands and retailers.
If you’re new to Instagram, start with the basics: Create a username that closely matches your business. In cases where your name is already taken, get creative, but also don’t make yourself too hard to find. For example, we had to pivot a little with @shopBindo. Then, select a password that is easy to remember.
Continue reading “8 Ways To Drive Traffic To Your Store Through Instagram”