Adobe and Microsoft have established a new partnership to integrate the Adobe Marketing Cloud with Microsoft Dynamics CRM. This move will help organizations integrate their sales and service interactions, as well as capture a comprehensive picture of customers, from initial engagement, to acquisition, retention and loyalty.
“Helping our customers reinvent productivity and business processes is one of our top priorities,” said Kirill Tatarinov, EVP of Microsoft Business Solutions. “Partnering with Adobe enables us to deliver a comprehensive set of customer engagement processes to enterprise customers to help them be more productive and better engage with their customers.”
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JCPenney plans to add Sephora locations to an additional 25 stores beginning May 1, 2015 due to the success of their business partnership, which began in 2006. To date, more than 500 JCPenney locations offer a full-service Sephora within the store.
Six of these existing Sephora inside JCPenney locations also will expand and feature approximately 3,000 square feet of space dedicated to makeup, skincare, fragrance and accessory products. These locations each will include a Sephora Beauty Studio, where shoppers can receive complimentary mini-makeovers.
Premium denim designer and clothier True Religion is expanding its partnership with Epicor by implementing the Epicor QuantiSense Retail Business Intelligence solution and the Epicor ShopVisible cloud retail order management solution.
True Religion initially deployed numerous solutions from the Epicor Retail SaaS engagement model in 2013, including: Epicor Retail Store (POS), Mobile Store, Merchandising, CRM and Enterprise Selling. The retailer benefited from a 40% cycle time reduction in retail technology implementations.
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Branching off from the typical brand experience can be a big risk for retailers, especially if their primary experience is already successful and well known.
Goodwill of Orange County managed to build out one of its thrift shops into a trendy outlet for frugal shoppers by opening its newest community concept store, RARE by Goodwill, in Anaheim, Calif. The boutique styled store, which opened in December 2014, provides the 90-year-old organization with opportunities to evolve and keep pace with the changing consumer climate.
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Fashion designer Diane von Furstenberg has hired her first CEO in an effort to help make “the spirit of the brand last,” she said in an interview with Women’s Wear Daily(WWD).
Paolo Riva, former VP of Apparel and Visual Merchandising for Tory Burch, will run the DVF business, which has experienced steady growth online over the past five years. The brand has seen online sales soar from $10 million in 2010 to more than $28 million in 2014, according to data from Top500Guide.com.
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In order to improve business practices such as merchandising, marketing and the overall customer experiences, retailers require timely access to accurate and actionable data. However, many retailers lack this real-time data connection, which leads to lost business opportunities.
The Independent Running Retailers of Canada (IRRC) is trying to improve the data connection by leveraging Askuity, a Big Data analytics platform designed to connect retailers and product manufacturers with insight and information. As a coast-to-coast alliance of locally owned, community-driven specialty running stores, IRRC aims to share knowledge, experience and business best practices with all members, according to Nowshad Ali, Executive Director of IRRC.
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Online discount retailer Nomorerack has rebranded as Choxi and, in turn, has unveiled a new color scheme and e-Commerce site. The rebranding reflects the retailer’s commitment to providing consumers with an enjoyable shopping experience and bargains on merchandise, according to a company statement.
Visual marketing and brand communications firm BrandEquity spearheaded the rebranding, helping the retailer create its new name and logo. The name Choxi is derived from “chock full” and “choice,” and was crafted to represent the site’s extensive product selection. The “OX” in the logo, depicted in a different font, is designed to symbolize the love consumers have for great deals, according to Steven Smith, Creative Director at BrandEquity.
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More than half of retailers (52%) use more than 10 pricing strategies, according to Software Advice, a web-based reviewer of retail POS systems. Another 18% use either nine or 10 strategies, while 14% use seven or eight.
To create the report, Software Advice gathered insights from 395 retail professionals within the U.S., India, Mexico, the UK and Germany. More than one third (36%) of the respondents have more than 50 locations and 22% have only one location.
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Cyber criminals want your customers’ payment information, and the retailers that do not adequately protect customer data are at risk for long-term damage. For example, more than half (54%) of U.S. consumers said they would never, or would be very unlikely to, purchase from a retailer that had experienced a data breach where financial data was stolen, according to research from SafeNet.
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The majority (75%) of Americans own smartphones, according to comScore research. And by 2018, there will be 2.73 billion smartphone users worldwide, as noted by eMarketer.
But overall, retailers are not successfully engaging mobile users. Through an online assessment, 41% of retailers learned that their mobile strategy “needs some work.” This infographic, courtesy of Salesforce, outlines key findings from the assessment, and provides best practices to help businesses make the grade in mobile.
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