Nielsen Partners With RetailNext To Accelerate In-Store Analytics Adoption

retail-next-nielsenIn-store analytics solution provider RetailNext and audience measurement company Nielsen have formed a strategic alliance. Through the partnership, Nielsen will extend RetailNext’s proprietary in-store analytics to its retail clients, which span across grocery, mass merchant, drug, convenience and dollar stores. The partnership, as a result, will help RetailNext expand further into CPG retail channels.

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ReadyPulse Acquires $5 Million In Series A Funding Round

RP imageDigital marketing solution provider ReadyPulse has received $5 million in Series A funding to fuel expansion across verticals and geographies. Venture Capital Firms, Walden Venture Capital and Rally Ventures all contributed to the round.

Initially, ReadyPulse received $2 million in seed financing from early-stage investors. But this round is expected to help the company increase awareness for advocacy marketing and drive adoption of mobile apps and dynamic ad creative. More than 100 brands currently use the ReadyPulse platform, including Adidas, The North Face, Vineyard Vines and Twitter.

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Best Buy Consolidates Canadian Business, Closes 66 Future Shop Stores

Best Buy announced over the weekend that it would be consolidating its Canadian business. During the process, Best Buy will plan to focus more on its name brand locations and closing some of the Future Shop locations it acquired in 2001.

Because many Best Buy and Future Shop locations are in close proximity to each other, the electronics retailer plans to shut down 66 Future Shop stores, according to Forbes. Up to 1,500 employees across the country will lose their job as a result of the consolidation. Part-time workers make up approximately 70% of this employee pool.

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Are You Making Mistakes When It Comes To Multicultural Marketing?

VP Geoscape head shotHave you ever visited a foreign country and made an accidental “faux pas” when misreading its language, cultural or societal cues? 

That’s how a business can feel when their multicultural marketing efforts miss the mark — but the impact of these mistakes can be quite severe. This is why some retailers hesitate when placing a significant investment on attracting multicultural consumers.

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Why Surprise And Delight Matters



Because consumers have access to such a variety of deals, offers and brand options, it is becoming increasingly challenging to engage them and turn them into loyal customers.

However, brands and retailers have the opportunity to differentiate by surprising and delighting shoppers. This infographic, courtesy of CrowdTwist, shares how businesses can tap rewards and loyalty programs to boost customer engagement and lifetime value.

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Delivering Innovation Through Better Change Management

New technologies and shopping options have empowered consumers, who now expect immersive experiences that align with their personal needs. To meet these expectations, best-in-class retailers are restructuring their organizations to support collaboration and innovation across departments.

To succeed in adopting new technologies and strategies, retailers must embrace effective change management. The ability to evolve with speed and agility is now a top priority. But this has proven difficult for some retailers.

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EyeQ Wins $1.2 Million In Funding

Screen Shot 2015-03-30 at 11.31.17 AMEyeQ, a provider of in-store analytics solutions, has received $1.2 million in funding from Corsa Ventures, DreamIt, Houston Angel Network, South Coast Angel Network and other angel investors.

With the funding, eyeQ aims to expand the business, add new customers and improve relationships with existing clients, which include multiple Fortune 50 brands. Since its inception in 2012, eyeQ has developed a solution designed to create a more relevant in-store shopping experience. Some eyeQ retail and hospitality customers include: Sears Hometown and Outlet Stores, Luby’s, and Fuddruckers.

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PayItSimple Allows Shoppers To Pay For Items Through Monthly Installments

SS PayItSimple ImageConsumers are sometimes deterred from purchasing high-ticket items because they either don’t want to collect credit card debt or don’t have the cash to pay up front.

With PayItSimple, brands and retailers can turn these potentially lost opportunities into sales by providing consumers with alternative payment options. Rather than paying for items up front, consumers can charge their purchases on their credit cards and pay them back in monthly, interest-free installments.

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Retail In 2015: It’s Payback Time For Apps

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In 2014, retailers really embraced mobile apps. TechCrunch recently reported that unique app sessions in the shopping and lifestyle categories increased overall by as much as 174% year over year.

But will retailers see a real return on the investment they poured into mobile apps in the year to come?

That will depend on how well they grasp the opportunities — and challenges — ahead. It’s not enough to just install an app. Savvy retailers must not only understand both changing consumer behavior and new technologies, but also how they can use apps to help them react to these changes. 

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