Brick-and-mortar stores such as Walmart, Kmart, Target, Best Buy and Sears are opening their doors to the public on Thanksgiving Day, and consumers appear to be taking advantage of this recent trend. More than one fourth (27%) of people shopping during Thanksgiving weekend say they will shop at stores open on Thanksgiving Day, according to the SAS Holiday Shopping Styles Report.
The survey of more than 2,000 holiday consumers revealed that 40% of respondents will shop at retail locations on Black Friday, with an additional 14% still on the fence. The number increases for online purchases, with almost half (49%) of consumers saying they will shop online on Black Friday and 53% planning to shop online on Cyber Monday. In total, 57% say their primary shopping will take place in the store, while 42% will make the majority of their purchases online.
Continue reading “27% Of Holiday Shoppers Will Visit Retail Stores On Thanksgiving Day”
Some consumers may believe shopping online is more convenient, but it can be challenging to purchase apparel online because of the inability to try on items.
Sears has created a new “Reserve It” service to address this challenge, and allow consumers to make more efficient online buying decisions. With “Reserve It,” consumers have the ability to shop online, reserve items at their preferred stores and then eventually try on and purchase items. The complimentary service is available to all Shop Your Way loyalty club members.
Continue reading “Sears Extends “Reserve It” Service To Shop Your Way Members”
The holiday shopping season is kicking into high gear, and retailers are looking for ways to get a bigger piece of the holiday pie. This year, mobile is the star ingredient: A recent NRF survey found that a record 56% of consumers plan to shop online for holiday gifts this year. And new Yahoo research revealed that 76% of smartphone owners plan to use their device for holiday shopping.
It’s clear that mobile must be an integrated part of any holiday advertising campaign this year, but brands also need to understand how to do this effectively. Mobile often serves as an awareness and research tool for consumers. In fact, four out of five people research products on their mobile devices at least once per week, but consumers often return to a desktop computer — or head into a store — to complete the final transaction. Why is this? Research we conducted in April with Kenshoo found that consumers described shopping on a computer as “fast, trustworthy, and uncomplicated.”
Continue reading “Mobile Matters This Holiday Season: Best Practices for Your Ad Campaign”
Many retailers closed out Q3 of the 2014 fiscal year in the past few weeks, and look to gear up for a lucrative Q4. These companies need to analyze their Q3 results and understand the factors that brought them success (or setbacks) so they can perform their best when the holiday season comes around. While big box retailers and home improvement stores continue to chug along towards December in both sales revenue and income, Amazon hasn’t found a way to keep its business profitable.
Continue reading “Industry Roundup: Q3 2014 Financial Results”
Overstock has been an early adopter for a variety of emerging tools and technologies, including being among the first merchants to accept Bitcoin for online transactions.
Now, Overstock is investing in TV commerce. Through a partnership with Delivery Agent, Overstock implemented a campaign that allowed consumers with Smart TVs and homes with connected devices to shop through their televisions.
Continue reading “Overstock Takes A Bet On TV Commerce”
Amazon and the NYC Metropolitan Transportation Authority (MTA) are striving to make holiday shopping easier for commuters by rolling out digital kiosks in subway stations.
The “On the Go” kiosks, built by Control Group, will present commuters with interactive digital ads featuring curated products from the Amazon Consumer Electronics Holiday Gift Guide. Brands featured in the guide include Belkin, Bose, Intel, Microsoft, Samsung, SONOS, and Sony. Relevant content and tips from the MTA also will be delivered via the kiosks.
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With Black Friday upon us, images of crowded malls, arms weighed down with shopping bags, and long lines may come to mind.
But shopping doesn’t have to involve camping out for hours for big discounts or waking up at 3 a.m. A closer look at the retail landscape today may bring into sharp relief just how dramatically things have shifted to meet consumer expectations of convenience, personalization and efficiency. In-store and online shopping have evolved significantly and innovation in retail technology is not slowing down anytime soon.
Continue reading “The Future Of Holiday Retail: Mobile, Beacons And Wearables, Oh My!”
Shopper preferences and overall demand help retailers determine how to plan their assortment for each store.
Ugam Assortment Intelligence is designed to generate insights for retailers regarding what products to keep, carry and drop based on real-time data collection and analytics. Data available within the solution helps merchandisers identify assortment gaps so they can better differentiate their product offerings. The solution gathers search data, ratings, reviews and social media activity to analyze the competitive landscape and provide retailers with demand trends so they can make optimal assortment decisions.
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Following is Part 1 of the SMB report, which will outline the roles Black Friday and Small Business Saturday play for small retailers as well as the steps these merchants are taking to differentiate their products and services throughout the holiday season.
The holiday season is right around the corner, marking the busiest and most fruitful time of year for all retailers. In order to keep up with anticipated demand, 15 big-name brick-and-mortar retailers, including Kmart, Macy’s, Sears, Target and Walmart, are opening their doors earlier than in years past. With the amount of publicity these actions can drive, coupled with the plethora of marketing campaigns these retailers implement leading up to the season, it is easy to see how these larger retailers can swipe attention away from small and mid-sized businesses (SMBs).
Continue reading “SMBs Look To Stand Out As Holiday Season Nears”
Malls and shopping centers are more likely to draw shoppers that are wealthier than the residents who live closest to the establishments, according to a study from StreetLight Data.
The Mall Shopper Mobility Report unveiled key travel and economic patterns associated with consumers visiting 5,369 malls and shopping centers across the U.S. To conduct the study, StreetLight Data referred to archival, anonymous and aggregated data from cellular tower networks and GPS navigation systems. The data represents behavior on a typical day during 2013, excluding the holiday shopping season.
Continue reading “Shopping Centers Draw Wealthier Crowds”