The most important tool any retailer has today might surprise you: it’s your customer’s voice. In retail, your brand is everything, and you can take advantage of it to generate new customers. Smart retailers are using referral marketing to build a new acquisition channel through the power of their existing customers.
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Ugam, a retail analytics solutions provider, has enhanced its pricing intelligence solution with an engine designed to deliver real-time pricing data for millions of products. The pricing engine monitors online retail prices and consumer signals, then combines that information with third-party data to help retailers set competitive prices.
“It’s critical for retailers to have real-time data in order to make timely pricing decisions that make an impact on their business,” said Sridhar Sharma, CTO of Ugam. “If price data isn’t current, retailers may be perceived as not being competitive, which can be especially damaging on high-volume traffic days like Black Friday.”
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Moki, a mobile app and security operations solution provider, is partnering with North American Bancard (NAB) to secure and manage mobile POS solutions. Through the partnership, NAB will deliver the PayAnywhere Storefront, its mobile payment platform, on custom-built, in-store kiosks controlled by the Moki Launcher solution.
The Launcher solution provides custom merchant experiences housed in an Android device. Launcher also controls which apps are available to specific merchants and remotely configures the user experience.
“We needed to create a mobile POS solution that kept costs to our customers at a minimum while creating a secure and merchant-friendly experience,” said Tracy Metzger, Chief Information Security Officer at North American Bancard. “By integrating Moki’s Launcher into our PayAnywhere Storefront solution, we were able to do just that.”
Since its inception in October 2013, online deal aggregator DealScience.com has helped consumers save more than $5 million dollars. To date, shoppers have redeemed more than 800,000 coupons from the site.
DealScience.com provides consumers a one-stop-shop to search for and compare online deals. The company has nearly doubled the number of retail brands featured on the site since its inception and offers more than 35,000 customized shopping tips, a 75% increase quarter over quarter.
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Goal Zero, a manufacturer of portable solar power products, has named Lee Fromson President and Chief Operating Officer. Fromson previously served as the Sr. VP of Merchandising at REI.
In addition to the Fromson appointment, Goal Zero announced strategic changes to its executive team. Current President and CEO Joe Atkin will assume the role of Co-Chairman of the Board, and Founder and Chief Creative Officer Robert Workman will step in as CEO.
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Today’s shoppers have access to more information and options than ever before. As a result, retailers are tasked to differentiate the shopping experience by tailoring offers and even inventory assortment to customer wants and needs.
Linda Canada, SVP of Planning and Allocation at DSW, shares with Retail TouchPoints how the retailer is revising its assortment planning processes to keep place with the empowered consumer.
Offers-based shopper marketing platform Linkable Networks has partnered with rebates company Ohana Companies and shopping service Rebates.com to help streamline the mail-in rebate model and provide card-linked rebates, deals and other incentives to consumers.
Through the partnership, retail and manufacturing clients of Ohana Companies can add card-linked offers to their incentive marketing portfolio. Using the Ohana Return of Customer Spend (ROCS) platform in combination with the Linkable platform, shoppers can transfer rebates, coupons, loyalty points and other incentives directly to their credit and/or debit card taking any additional steps.
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The Board of Directors at national women and men’s fashion retailer Stein Mart has appointed D. Hunt Hawkins and Brian R. Morrow to share the newly created Office of the President.
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Retailers are acknowledging the calls for more effective personalization, and are looking for solutions geared towards optimizing the customer experience. Rue La La, Build.com and Wayfair are among the innovative retailerstapping different personalization technologies to maximize engagement and boost sales across channels.
A variety of technologies and solutions are available to retailers, covering a broad spectrum of tactics, including segmentation, targeting, customization, web site optimization, product recommendations and content marketing. With such a breadth of resources available, retailers arguably are in a better position than they’ve ever been to improve weaknesses in their customer relationships.
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Target has appointed Bob DeRodes as its EVP and Chief Information Officer to lead the company’s IT transformation efforts. The mega retailer also announced the addition of security enhancements that will address issues coming to light following its 2013 data breach.
As EVP/CIO, DeRodes will assume oversight of the Target technology team and operations, and will be responsible for the ongoing data security enhancement efforts as well as the development of the company’s long-term IT and digital roadmap. Target also is actively searching for a Chief Information Security Officer and a Chief Compliance Officer.
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