The telephone has been around for 130-plus years, ever since its invention by Alexander Graham Bell back in the mid-1870s. We don’t think much about those once-familiar devices, but the telephone revolutionized communications, and set the stage for our economy’s shift from the industrial age to the information age. It underpins the wireless revolution we enjoy today.
Unfortunately, the telephone, and more specifically the business of marketing Telco services, remains rooted in an earlier age. Until recently, it took as long as six months to get new products and services to customers. But that too is changing.
Continue reading “More Industries Join The Recurring Revenue Revolution”
Nearly two thirds (63%) of the consumers said the holiday shopping experience had room for improvement, and suggested personalized coupons (51%) and more product information (26%) as the best possible solutions, according to a recent survey from Synqera.
The online survey, which was conducted at the end of January 2014, gathered feedback from more than 1,000 respondents 18 to 70 years old. Respondents were asked to share opinions about their 2013 holiday shopping experiences, and whether coupons and discounts influenced final purchasing decisions.
Continue reading “Most Consumers Say Holiday Shopping Experience Fell Flat”
Brands and retailers have the ability to build long-term, profitable relationships with consumers by personalizing the shopping experience across all channels. The art of personalization, however, has proven to be very effective online because consumers have the ability to learn about products that align with their personal tastes and styles while they’re shopping.
Evergage enables retailers to personalize the web experience by collecting, analyzing and responding to real-time behaviors. The Evergage solution covers three areas: Marketing, e-Commerce and customer success. Using visitor behavior, persona and intent data, the solution is designed to help retailers improve customer engagement, and more importantly, increase conversion rates.
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As the social channel grows and morphs, retail organizations must change along with the trends. While Facebook is still a force in social commerce, Twitter is gaining ground. Other platforms — including Pinterest, Instagram and Google Plus — also are standouts.
So how do retailers keep up? It’s a constant evaluation and re-evaluation of the marketplace. While Groupon may be today’s most profitable channel for some merchants, LivingSocial works better for others.
Continue reading “Exclusive Report: Strides In Social Commerce”
Managing multiple web sites can be a difficult task for businesses, especially when each site is different in appearance and branding. While this task certainly can be addressed with the right technology and expertise, a variety of challenges can emerge when striving to create a consistent experience across all divisions.
Plow & Hearth, a retailer specializing in indoor and outdoor living products, sought an e-Commerce solution that was nimble enough to manage its six separate home and garden web sites. After researching multiple vendors, the retailer selected SaaS e-Commerce platform ShopVisible, which fit its online business needs, according to Plow & Hearth Director of Commerce Brianne Forst.
Continue reading “Plow & Hearth Creates Consistent Experience Across All Brands”
Digital Management, Inc. (DMI), a provider of enterprise mobile and Big Data solutions and services, has acquired KnowledgePath, a vendor of mobile and omnichannel commerce solutions.
With the addition of KnowledgePath, DMI will be equipped to offer a comprehensive, integrated solution set for enterprise mobility, Big Data, mobile and e-Commerce.
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The Search Agency has released a new Mobile Experience Scorecard, which is designed to rate the mobile customer experience of the top 100 eTailers.
Women’s apparel and accessories retailer Nasty Gal took the top spot on the Mobile Experience Scorecard, scoring a 4.68 out of 5. Following were eBags (4.38), and Zazzle (4.22), which ranked second and third on the scorecard, respectively.
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Floor & Decor, a specialty retailer in the hard surface flooring market, has implemented the Transportation Management System (TMS) and Warehouse Management System (WMS) solutions from supply chain commerce platform provider Manhattan Associates. The implementation is designed to enable the company to gain more visibility across all networks, automate distribution processes and merge its distribution systems under one platform.
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J.McLaughlin, a national apparel and accessories retailer, has selected the Order Management System (OMS) from OrderDynamics to expand its omnichannel fulfillment strategy, streamline operations and increase cross-channel revenue.
With 78 stores across the U.S., the J.McLaughlin business is growing rapidly, which encouraged the retailer to move from an in-house developed system to the OrderDynamics solution. The OMS is designed to support complex fulfillment needs using automated order routing of inventory to stores and warehouses. With the technology in place, the retailer will be able to offer ship from store, in-store pickup and other advanced order routing capabilities.
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Life is good is in the midst of a substantial brand trajectory that is expected to accelerate over the next three to four years.
Now celebrating its 20th anniversary as a company, Life is good has spent the past year building substantial partnerships with notable brands and retailers such as Dick’s Sporting Goods, Gander Mountain, Hallmark, the J. M. Smucker Company and Zappos. As a result, Life is good has expanded its product offerings to include greeting cards, apparel, accessories and coffee, and has “spread the power of optimism” to more consumers.
“We’ve worked really hard over the past year to develop other retail partnerships at a larger scale, bringing Life is good to hundreds more stores over the next year,” said Steven David, Director of Brand Marketing and PR for Life is good, in an interview with Retail TouchPoints. The brand already has established a significant partnership with Dick’s in which Life is good products will be featured in 475 locations nationwide.
Continue reading “Life Is Good Partners With Attune Consulting To Accelerate Growth”