Target Announces Nine New Store Locations In Canada Expansion

Target

Target
As a result of increased demand, Target has added nine store locations to its Canadian expansion list. With a majority of the new stores opening in Ontario, the additions bring the total number of Target stores slated for Canada to 133.

Since opening the first three Canadian locations in March 2013, Target has been focused on expanding its presence throughout the country. Each store will have approximately 150 employees, creating up to 1,300 jobs throughout Alberta, British Columbia, Manitoba, Ontario and Quebec, according to a company press release.

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Is It Time For Retailers To Hop On The Super Bowl Bandwagon?

HM_ad

HM_ad
The Super Bowl is one of the year’s hottest television events. Approximately 108.7 million people tuned in to CBS last year as the Baltimore Ravens went against the San Francisco 49ers, according to Nielsen. It has also become a social media phenomenon, as the 2013 Super Bowl Advertising Report from SocialGuide reported that 5.3 million people sent out 26.1 million tweets throughout the game’s entirety. 

For many brands, the Super Bowl is advertising gold. So it’s no wonder that the average 30-second spot went for about $4 million this year. Buzz is already building up around key brands such as Axe and Budweiser that have released teasers for their commercials.

Continue reading “Is It Time For Retailers To Hop On The Super Bowl Bandwagon?”

Is It Time For Retailers To Hop On The Super Bowl Bandwagon?

HM_ad

HM_ad
The Super Bowl is one of the year’s hottest television events. Approximately 108.7 million people tuned in to CBS last year as the Baltimore Ravens went against the San Francisco 49ers, according to Nielsen. It has also become a social media phenomenon, as the 2013 Super Bowl Advertising Report from SocialGuide reported that 5.3 million people sent out 26.1 million tweets throughout the game’s entirety. 

For many brands, the Super Bowl is advertising gold. So it’s no wonder that the average 30-second spot went for about $4 million this year. Buzz is already building up around key brands such as Axe and Budweiser that have released teasers for their commercials.

Continue reading “Is It Time For Retailers To Hop On The Super Bowl Bandwagon?”

Urban Outfitters Gains End-To-End Planning Support With TXT

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1274981714store_details_urban-outfitters
Urban Outfitters, Inc.
has chosen TXT MAPLE LAKE, an integrated and collaborative planning solutions provider, to integrate planning across all channels and locations, in the U.S. and abroad. The agreement encompasses all of the company’s brands — including Urban Outfitters, Anthropologie, Free People, Terrain, and BHLDN — available in approximately 500 stores, via e-Commerce sites, and through the wholesale channel.

“In addition to its advanced planning and analytic capabilities, we found TXT’s collaborative, easy-to-use interface to be remarkably supportive of omnichannel decision-making on a global scale,” noted Denise Albright, Chief Operating Officer at Anthropologie North America, in a press release.

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Trend Watch: Bringing The Mobile Retailing Experience In-Store With Beacon Technology

ibeacon-display1-e13865522995321

ibeacon-display1-e13865522995321
A shifting customer experience with an increasing emphasis on mobile technology has motivated retailers to adopt new solutions that supplement their in-store offerings. A number of retailers have implemented devices equipped with Bluetooth Low Energy (BLE) technology, more commonly known as beacons, in their brick-and-mortar locations.

Apple already has rolled out its own beacon technology — called iBeacon— across all of its 254 U.S. stores. Additionally, mobile shopping application provider Shopkick deployed the technology in 100 American Eagle locations and two Macy’s locations.

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Über Digital Consumers Demand More Connected Store Experiences

Cisco_image

Cisco_image
More shoppers are demanding increasingly immersive and connected experiences. As they do, retailers must embrace state-of-the-art solutions that enable faster and more engaging shopping experiences for their customers.

The number of in-store consumers connected to the Internet has doubled, according to a survey, titled: Digital Shopping Behavior In An Internet Of Everything World, released by Cisco Consulting Services. Today, 18% of shoppers are “Über Digital,” which means they regularly use smartphones for shopping decision-making ― up from 9% last year. In addition, 80% of U.S. consumers, or “Digital Mass Market” shoppers, now use the Internet to guide purchasing decisions.

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Über Digital Consumers Demand More Connected Store Experiences

Cisco_image

Cisco_image
More shoppers are demanding increasingly immersive and connected experiences. As they do, retailers must embrace state-of-the-art solutions that enable faster and more engaging shopping experiences for their customers.

The number of in-store consumers connected to the Internet has doubled, according to a survey, titled: Digital Shopping Behavior In An Internet Of Everything World, released by Cisco Consulting Services. Today, 18% of shoppers are “Über Digital,” which means they regularly use smartphones for shopping decision-making ― up from 9% last year. In addition, 80% of U.S. consumers, or “Digital Mass Market” shoppers, now use the Internet to guide purchasing decisions.

Continue reading “Über Digital Consumers Demand More Connected Store Experiences”

SpartanNash Implements KSS Retail Price & Promotion Solution

spartan-nash-web

spartan-nash-web
KSS Retail
, a pricing intelligence, optimization and modeling solution provider, has established a new agreement with SpartanNash, the Michigan-based wholesale food distributor and grocery chain. SpartanNash will extend the use of the PriceStrat price and promotion enhancement solution across all 16 SpartanNash retail banners, including: Family Fare Supermarkets, No Frills, Bag ‘n Save and Econofoods. Spartan Stores and Nash Finch merged in November 2013 through a $1.3 billion deal.

With the new agreement, SpartanNash will implement PriceStrat in a total of approximately 172 supermarkets. To date, the company used PriceStrat to determine optimal prices across 100 Spartan Stores locations, including more than 100 product categories and 40,000 SKUs.

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Medifast Enhances Business Model With Mobile Weight Loss Tools

Medifast

Medifast
Most retailers are committed to integrating mobile and multichannel functionality into their go-to-market strategies. As mobile device usage continues to grow an astonishing rate, meeting customers where they are is becoming imperative to retail success. 

Medifast, a retailer and manufacturer of weight loss products and programs, now enables consumers to browse and purchase products, and create tailored weight-loss plans ― all via mobile. The mobile web experience, implemented through Usablenet, helps bolster Medifast brand awareness and customer engagement. It also represents a major enhancement to the Medifast business model.

The new experience — which went live during December 2013 — assists health-conscious customers venturing on their weight management journeys by providing easy access to products, guidelines, recipes and various personalized weight-loss plans. The move followed evidence that an increasing number of Medifast customers had been making purchases online, and more of those purchases were deriving from mobile devices.

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