Will These Retail Records Be Surpassed In 2014?

Guinness

Guinness

Perhaps one of your New Year resolutions is to achieve a personal goal, be the biggest or first in a category, or the one to surpass a long-standing record.

As the retail industry winds down from exhausting holiday frenzy and looks ahead to a great new year, we’d like to share these impressive as well as quirky record-setting retail accomplishments, as documented by Guinness World Records.

Though records change on a daily basis and are not published online immediately, these are the latest posted by the authority on record-breaking achievements:

Continue reading “Will These Retail Records Be Surpassed In 2014?”

Will These Retail Records Be Surpassed In 2014?

Guinness

Guinness

Perhaps one of your New Year resolutions is to achieve a personal goal, be the biggest or first in a category, or the one to surpass a long-standing record.

As the retail industry winds down from exhausting holiday frenzy and looks ahead to a great new year, we’d like to share these impressive as well as quirky record-setting retail accomplishments, as documented by Guinness World Records.

Though records change on a daily basis and are not published online immediately, these are the latest posted by the authority on record-breaking achievements:

Continue reading “Will These Retail Records Be Surpassed In 2014?”

Relevant Mobile Marketing Triggers More Purchases

Research_piece

Research_piece

Retailers have the opportunity to connect with consumers in real time, through their personal mobile devices. But for mobile marketing to be successful, retailers must ensure all messages and offers are relevant, according to research from Responsys.

An infographic depicting results from the survey of 1,200 U.S. mobile consumers indicated that 28% of consumers have subscribed to some form of mobile marketing program from a brand. However, 35% of those subscribers said the messages they receive weren’t relevant to their interests. Ipsos Observer, a market research firm, collected data for the survey.

Yet there are significant benefits for retailers that personalize mobile marketing campaigns and offers: Almost two thirds (64%) of subscribers said they made a purchase as a result of receiving a highly relevant mobile message.

Continue reading “Relevant Mobile Marketing Triggers More Purchases”

Relevant Mobile Marketing Triggers More Purchases

Research_piece

Research_piece

Retailers have the opportunity to connect with consumers in real time, through their personal mobile devices. But for mobile marketing to be successful, retailers must ensure all messages and offers are relevant, according to research from Responsys.

An infographic depicting results from the survey of 1,200 U.S. mobile consumers indicated that 28% of consumers have subscribed to some form of mobile marketing program from a brand. However, 35% of those subscribers said the messages they receive weren’t relevant to their interests. Ipsos Observer, a market research firm, collected data for the survey.

Yet there are significant benefits for retailers that personalize mobile marketing campaigns and offers: Almost two thirds (64%) of subscribers said they made a purchase as a result of receiving a highly relevant mobile message.

Continue reading “Relevant Mobile Marketing Triggers More Purchases”

Zendesk Help Center Advances Omnichannel Customer Self-Service

Zendesk

Zendesk

Successful omnichannel retailers provide seamless and consistent brand experiences ― which include customer self-service ― regardless of how and where along the path to purchase customers choose to engage.

Zendesk, a provider of cloud software designed to improve customer service, has announced Help Center, an all-in-one knowledge base, community and customer portal that helps omnichannel customers find their own answers. The tool enables retailers to implement a self-service portal that is relevant to their customers, and simple to create and customize as a blog.

Continue reading “Zendesk Help Center Advances Omnichannel Customer Self-Service”

Zendesk Help Center Advances Omnichannel Customer Self-Service

Zendesk

Zendesk

Successful omnichannel retailers provide seamless and consistent brand experiences ― which include customer self-service ― regardless of how and where along the path to purchase customers choose to engage.

Zendesk, a provider of cloud software designed to improve customer service, has announced Help Center, an all-in-one knowledge base, community and customer portal that helps omnichannel customers find their own answers. The tool enables retailers to implement a self-service portal that is relevant to their customers, and simple to create and customize as a blog.

Continue reading “Zendesk Help Center Advances Omnichannel Customer Self-Service”

The Evolution Of Retail In 2014

Muellner

Muellner

2014 will be a REALLY interesting year in the tumultuous evolution of technology’s impact on retailing. Note I said evolution, not revolution. Megatrends like social and mobile will enable a new set of challenges and opportunities for retailers. While some may be the beginning of revolutions, it’s too early to tell.

Key Consumer Trends Converge

eMarketer recently shared that a whopping 74% of purchases researched on mobile devices are completed in-store. While we tend to think of mobile consumers similarly to desktop consumers, but on different devices, this is just not true. Most of our mobile time, is, well, mobile. Not at home or at work, but out and about.

Continue reading “The Evolution Of Retail In 2014”

The Evolution Of Retail In 2014

Muellner

Muellner

2014 will be a REALLY interesting year in the tumultuous evolution of technology’s impact on retailing. Note I said evolution, not revolution. Megatrends like social and mobile will enable a new set of challenges and opportunities for retailers. While some may be the beginning of revolutions, it’s too early to tell.

Key Consumer Trends Converge

eMarketer recently shared that a whopping 74% of purchases researched on mobile devices are completed in-store. While we tend to think of mobile consumers similarly to desktop consumers, but on different devices, this is just not true. Most of our mobile time, is, well, mobile. Not at home or at work, but out and about.

Continue reading “The Evolution Of Retail In 2014”

Golfballs.com Increases Click-Throughs With Service-Focused Ads

Golfballs.com

Golfballs.com
For many online shoppers, customer service ratings help determine which retailer will get their business. That is why more businesses are touting their exemplary service in a variety of ways, including in their digital advertising and marketing campaigns. 

Golfballs.com, an online-only retailer that offers customized products to golf enthusiasts, has seen a notable improvement in click-throughs since creating ads that promote its Elite service rating from StellaService.

Continue reading “Golfballs.com Increases Click-Throughs With Service-Focused Ads”

Golfballs.com Increases Click-Throughs With Service-Focused Ads

Golfballs.com

Golfballs.com
For many online shoppers, customer service ratings help determine which retailer will get their business. That is why more businesses are touting their exemplary service in a variety of ways, including in their digital advertising and marketing campaigns. 

Golfballs.com, an online-only retailer that offers customized products to golf enthusiasts, has seen a notable improvement in click-throughs since creating ads that promote its Elite service rating from StellaService.

Continue reading “Golfballs.com Increases Click-Throughs With Service-Focused Ads”