Callaway Golf Launches New E-Commerce Site, Focuses On Content Creation

Callaway_apparel_image

Callaway_apparel_image
Perry Ellis International
has re-launched the e-Commerce site for Callaway Golf Apparel. The site offers U.S. and Canadian customers a fully branded online shopping experience, and will be available in Latin America by mid-November. In addition to showcasing the brand’s entire inventory, Callaway Golf also will publish behind-the-scenes videos and golf tips, which “tend to be very successful with the online audience” according to Joakim Wijkstrom, CMO of Perry Ellis International.

“In terms of the content, we’re primarily looking at video,” said Wijkstrom in an interview with Retail TouchPoints. “Hopefully, we’ll do some shoppable video. We obviously do catalogues and other shoots, and we have sponsorships with athletes and golfers, so we’re hoping to extend the campaigns that we execute with our athletes into this space as well.”

Continue reading “Callaway Golf Launches New E-Commerce Site, Focuses On Content Creation”

Callaway Golf Launches New E-Commerce Site, Focuses On Content Creation

Callaway_apparel_image

Callaway_apparel_image
Perry Ellis International
has re-launched the e-Commerce site for Callaway Golf Apparel. The site offers U.S. and Canadian customers a fully branded online shopping experience, and will be available in Latin America by mid-November. In addition to showcasing the brand’s entire inventory, Callaway Golf also will publish behind-the-scenes videos and golf tips, which “tend to be very successful with the online audience” according to Joakim Wijkstrom, CMO of Perry Ellis International.

“In terms of the content, we’re primarily looking at video,” said Wijkstrom in an interview with Retail TouchPoints. “Hopefully, we’ll do some shoppable video. We obviously do catalogues and other shoots, and we have sponsorships with athletes and golfers, so we’re hoping to extend the campaigns that we execute with our athletes into this space as well.”

Continue reading “Callaway Golf Launches New E-Commerce Site, Focuses On Content Creation”

Holiday Promotions Start Long Before Black Friday, Experian Survey Reveals

online_holiday_shopping

online_holiday_shopping
Almost every day in November will resemble Black Friday as retailers will make overtures to shoppers much earlier and more often this holiday season. The most popular time period for marketers to launch their 2013 holiday campaigns is the first 15 days of November, and many discounts already were underway in early October.

These and other observations regarding the 2013 holiday season were revealed by Experian Marketing Services in a survey conducted of 212 marketing executives at major retail chains. Results, strategies and insights were shared by Experian on Oct. 24 in a webinar, titled: Magical Insights For The Savvy Holiday Marketer. The webcast examined the shift in holiday campaign timing as well as methods for enhancing campaigns, improving margins and more effectively connecting with customers. 

According to the survey, more than half (51%) of marketers planned to kick off campaigns during the first half of November. As many as 49% said they planned to launch their holiday programs before Halloween. June was the most popular month for planning holiday campaigns.

Continue reading “Holiday Promotions Start Long Before Black Friday, Experian Survey Reveals”

Holiday Promotions Start Long Before Black Friday, Experian Survey Reveals

online_holiday_shopping

online_holiday_shopping
Almost every day in November will resemble Black Friday as retailers will make overtures to shoppers much earlier and more often this holiday season. The most popular time period for marketers to launch their 2013 holiday campaigns is the first 15 days of November, and many discounts already were underway in early October.

These and other observations regarding the 2013 holiday season were revealed by Experian Marketing Services in a survey conducted of 212 marketing executives at major retail chains. Results, strategies and insights were shared by Experian on Oct. 24 in a webinar, titled: Magical Insights For The Savvy Holiday Marketer. The webcast examined the shift in holiday campaign timing as well as methods for enhancing campaigns, improving margins and more effectively connecting with customers. 

According to the survey, more than half (51%) of marketers planned to kick off campaigns during the first half of November. As many as 49% said they planned to launch their holiday programs before Halloween. June was the most popular month for planning holiday campaigns.

Continue reading “Holiday Promotions Start Long Before Black Friday, Experian Survey Reveals”

RetailNext Invests In Worldwide Expansion

RetailNext_logo

RetailNext_logo
RetailNext
, a provider of in-store analytics solutions, is investing further in global expansion by extending operations and leadership teams outside of the U.S. The announcement comes on the heels of the company’s acquisition of Illogik Ltd., a UK-based consultancy group, in June 2013.

By establishing teams in Hong Kong, Malaysia, Russia, Singapore, Switzerland and the UK, RetailNext expects to evolve into a global brand that will help retailers worldwide increase brick-and-mortar profits, according to a company press release. Currently, more than 100 retailers in 33 countries worldwide have implemented RetailNext in stores.

Continue reading “RetailNext Invests In Worldwide Expansion”

RetailNext Invests In Worldwide Expansion

RetailNext_logo

RetailNext_logo
RetailNext
, a provider of in-store analytics solutions, is investing further in global expansion by extending operations and leadership teams outside of the U.S. The announcement comes on the heels of the company’s acquisition of Illogik Ltd., a UK-based consultancy group, in June 2013.

By establishing teams in Hong Kong, Malaysia, Russia, Singapore, Switzerland and the UK, RetailNext expects to evolve into a global brand that will help retailers worldwide increase brick-and-mortar profits, according to a company press release. Currently, more than 100 retailers in 33 countries worldwide have implemented RetailNext in stores.

Continue reading “RetailNext Invests In Worldwide Expansion”

Flint Secures $6 Million In Funding

Flint_mobile

Flint_mobile
Flint Mobile
, a provider of integrated marketing tools for mobile businesses, has received $6 million in Series B funding from Digicel and SVG Ventures. The financial support will help accelerate growth for the company, as well as provide capital towards new goods and services for the mobile payments market, according to a company press release.

Specifically the newly acquired funding will help Flint improve its iPhone and Android apps, which are designed to allow small businesses to scan credit card numbers for purchases via their mobile device’s built-in camera.

Continue reading “Flint Secures $6 Million In Funding”

Flint Secures $6 Million In Funding

Flint_mobile

Flint_mobile
Flint Mobile
, a provider of integrated marketing tools for mobile businesses, has received $6 million in Series B funding from Digicel and SVG Ventures. The financial support will help accelerate growth for the company, as well as provide capital towards new goods and services for the mobile payments market, according to a company press release.

Specifically the newly acquired funding will help Flint improve its iPhone and Android apps, which are designed to allow small businesses to scan credit card numbers for purchases via their mobile device’s built-in camera.

Continue reading “Flint Secures $6 Million In Funding”

CVS/Pharmacy Unwraps Personalized Deals To Ease Holiday Shopping

CVS_myWeekly_Ad_-_your_deals-1

CVS_myWeekly_Ad_-_your_deals-1
The highly configurable nature of digital technology allows retailers to interact with customers whenever, wherever and however they care to shop. To better satisfy consumers during the holiday season, CVS/Pharmacy is leveraging new and existing digital strategies to increase shopper convenience, as well as extend and enhance the in-store experience.

CVS/Pharmacy shoppers now can access a new, customized digital sales circular designed to speed and enhance omnichannel shopping. Called myWeekly Ad, the feature highlights current sales on products users buy most often. The digital tool provides shoppers with a quick way to find the deals most relevant to them, without having to hunt through the entire sales flyer.

Available on mobile devices and through CVS.com, the personalized myWeekly Ad deals are based on purchase history tied to a shopper’s CVS/Pharmacy ExtraCare loyalty card. Users click on the “Deals on Things You Buy” tab to see current sales on frequently purchase items, or browse category listings to see other products on sale at their myCVS stores.

Continue reading “CVS/Pharmacy Unwraps Personalized Deals To Ease Holiday Shopping”

CVS/Pharmacy Unwraps Personalized Deals To Ease Holiday Shopping

CVS_myWeekly_Ad_-_your_deals-1

CVS_myWeekly_Ad_-_your_deals-1
The highly configurable nature of digital technology allows retailers to interact with customers whenever, wherever and however they care to shop. To better satisfy consumers during the holiday season, CVS/Pharmacy is leveraging new and existing digital strategies to increase shopper convenience, as well as extend and enhance the in-store experience.

CVS/Pharmacy shoppers now can access a new, customized digital sales circular designed to speed and enhance omnichannel shopping. Called myWeekly Ad, the feature highlights current sales on products users buy most often. The digital tool provides shoppers with a quick way to find the deals most relevant to them, without having to hunt through the entire sales flyer.

Available on mobile devices and through CVS.com, the personalized myWeekly Ad deals are based on purchase history tied to a shopper’s CVS/Pharmacy ExtraCare loyalty card. Users click on the “Deals on Things You Buy” tab to see current sales on frequently purchase items, or browse category listings to see other products on sale at their myCVS stores.

Continue reading “CVS/Pharmacy Unwraps Personalized Deals To Ease Holiday Shopping”