The RoomPlace Boosts Sales With Improved Merchandising And Search Functionality

RoomPlace

RoomPlace
Online consumers enjoy the convenience of digital shopping, but many miss the opportunity to speak with store associates directly about products, the best pricing options and other specifics.

Consumers nationwide visit The RoomPlace to receive quality deals on furniture and home décor. Although inventory is already at a discount price, shoppers have the chance to save more when if they bundle furniture and/or purchase complete sets. This value propositions is conveyed in stores by showroom associates and in-store signage, but was difficult to communicate effectively to online shoppers.

Continue reading “The RoomPlace Boosts Sales With Improved Merchandising And Search Functionality”

The RoomPlace Boosts Sales With Improved Merchandising And Search Functionality

RoomPlace

RoomPlace
Online consumers enjoy the convenience of digital shopping, but many miss the opportunity to speak with store associates directly about products, the best pricing options and other specifics.

Consumers nationwide visit The RoomPlace to receive quality deals on furniture and home décor. Although inventory is already at a discount price, shoppers have the chance to save more when if they bundle furniture and/or purchase complete sets. This value propositions is conveyed in stores by showroom associates and in-store signage, but was difficult to communicate effectively to online shoppers.

Continue reading “The RoomPlace Boosts Sales With Improved Merchandising And Search Functionality”

Short Stop Convenience Stores Adopts Toshiba IP Video Technology To Enhance Security

shortstopimg

shortstopimg
Leiszler Oil
, which operates 16 Short Stop convenience stores in Kansas, has invested in Toshiba IP video surveillance to protect employees and customers, as well as mitigate product theft.

Although Short Stop had other camera systems installed in all stores during the past decade, the company was not satisfied with the functionality. The old system presented issues with connectivity, picture clarity and lack of remote video availability. The disappointment led Leiszler Oil to make the switch to Toshiba technology.

Continue reading “Short Stop Convenience Stores Adopts Toshiba IP Video Technology To Enhance Security”

Short Stop Convenience Stores Adopts Toshiba IP Video Technology To Enhance Security

shortstopimg

shortstopimg
Leiszler Oil
, which operates 16 Short Stop convenience stores in Kansas, has invested in Toshiba IP video surveillance to protect employees and customers, as well as mitigate product theft.

Although Short Stop had other camera systems installed in all stores during the past decade, the company was not satisfied with the functionality. The old system presented issues with connectivity, picture clarity and lack of remote video availability. The disappointment led Leiszler Oil to make the switch to Toshiba technology.

Continue reading “Short Stop Convenience Stores Adopts Toshiba IP Video Technology To Enhance Security”

New Aberdeen Group Report Uncovers Real-Time Marketing Best Practices

Analytics_image

Analytics_image
Consumers always are connected to mobile devices and are spending more time shopping online. Progressive retailers are keeping pace with these tech-savvy browsing and buying strategies by embracing real-time marketing, which requires ongoing data collection and analysis.

As many as 90% of Best-in-Class companies have marketing analytics initiatives in place, versus 69% of “Follower” companies, according to an Aberdeen Group report, titled: Building The New Database Of Intentions With Real-Time Marketing Analytics.

Continue reading “New Aberdeen Group Report Uncovers Real-Time Marketing Best Practices”

New Aberdeen Group Report Uncovers Real-Time Marketing Best Practices

Analytics_image

Analytics_image
Consumers always are connected to mobile devices and are spending more time shopping online. Progressive retailers are keeping pace with these tech-savvy browsing and buying strategies by embracing real-time marketing, which requires ongoing data collection and analysis.

As many as 90% of Best-in-Class companies have marketing analytics initiatives in place, versus 69% of “Follower” companies, according to an Aberdeen Group report, titled: Building The New Database Of Intentions With Real-Time Marketing Analytics.

Continue reading “New Aberdeen Group Report Uncovers Real-Time Marketing Best Practices”

The Changing Face Of Retail

Davis

DavisEvery day there is a new article about how customers are embracing all-channel retailing, and how those changes will cause disruption in the retail market.  The next five years will cause more real, tangible change than that in the last fifty.  Retailers that aren’t ready to embrace true business transformation will find themselves behind — possible with no ability to catch up.

If you think about the last 50 years, the technology was all in the hands of the retailer.  We had the advanced inventory management, real-time POS, sophisticated planning and ranging tools, and more.  The balance of power has now shifted — consumers are armed with technology — and retailers are scrambling to adjust.

Continue reading “The Changing Face Of Retail”

The Changing Face Of Retail

Davis

DavisEvery day there is a new article about how customers are embracing all-channel retailing, and how those changes will cause disruption in the retail market.  The next five years will cause more real, tangible change than that in the last fifty.  Retailers that aren’t ready to embrace true business transformation will find themselves behind — possible with no ability to catch up.

If you think about the last 50 years, the technology was all in the hands of the retailer.  We had the advanced inventory management, real-time POS, sophisticated planning and ranging tools, and more.  The balance of power has now shifted — consumers are armed with technology — and retailers are scrambling to adjust.

Continue reading “The Changing Face Of Retail”

Belk Inspires Brides-To-Be With Pinterest Sweepstakes

Belk_image

Belk_image
Shoppers are using Pinterest as a source of inspiration. For example, consumers turn to the social network to view photos and videos, consider potential purchases, upload products they want and get ideas as they plan for special events such as holidays and weddings. As a result, 70% of all brand engagement on Pinterest is generated by the user community rather than brands and retailers, according to research from Curalate.

Belk is turning these brand engagements into long-term relationships by creating a social media contest that is driving traffic to the retailer’s wedding registry page. The sweepstakes — called “Share Your Wedding Style” — also “is successfully engaging brides-to-be and overall, increasing awareness and followers on the Belk Pinterest boards,” according to Jon Pollack, EVP of Sales Promotion, Marketing and E-Commerce for Belk.

Continue reading “Belk Inspires Brides-To-Be With Pinterest Sweepstakes”

Belk Inspires Brides-To-Be With Pinterest Sweepstakes

Belk_image

Belk_image
Shoppers are using Pinterest as a source of inspiration. For example, consumers turn to the social network to view photos and videos, consider potential purchases, upload products they want and get ideas as they plan for special events such as holidays and weddings. As a result, 70% of all brand engagement on Pinterest is generated by the user community rather than brands and retailers, according to research from Curalate.

Belk is turning these brand engagements into long-term relationships by creating a social media contest that is driving traffic to the retailer’s wedding registry page. The sweepstakes — called “Share Your Wedding Style” — also “is successfully engaging brides-to-be and overall, increasing awareness and followers on the Belk Pinterest boards,” according to Jon Pollack, EVP of Sales Promotion, Marketing and E-Commerce for Belk.

Continue reading “Belk Inspires Brides-To-Be With Pinterest Sweepstakes”