Merchant Warehouse Partners With RetailEdge To Expand Mobile Capabilities

Payment technology provider Merchant Warehouse is partnering with RetailEdge, a POS software solution company, to integrate with the Genius Customer Engagement Platform.

The RetailEdge POS solution provides the ability for retailers to use a handheld mobile device to complete various tasks, such as remote sales and physical inventories, through an all-in-one system. By integrating with the Genius platform, RetailEdge can now offer its customers expanded payment acceptance capabilities, such as mobile payments, discounts, coupons and loyalty programs.

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Merchant Warehouse Partners With RetailEdge To Expand Mobile Capabilities

Payment technology provider Merchant Warehouse is partnering with RetailEdge, a POS software solution company, to integrate with the Genius Customer Engagement Platform.

The RetailEdge POS solution provides the ability for retailers to use a handheld mobile device to complete various tasks, such as remote sales and physical inventories, through an all-in-one system. By integrating with the Genius platform, RetailEdge can now offer its customers expanded payment acceptance capabilities, such as mobile payments, discounts, coupons and loyalty programs.

Continue reading “Merchant Warehouse Partners With RetailEdge To Expand Mobile Capabilities”

C. Wonder Exec Shares Tips For Social Success In Retail

CWonder_image

 
CWonder_imageOver the last few years, the social media space has evolved dramatically. Initially Facebook and Twitter were created to be outlets for friends and family to connect. Now they are top outlets for consumers to interact with their favorite brands, retailers and fellow shoppers.

With the emergence and continual rise of sites such as Instagram and Pinterest, retailers are refining their social strategies based on target customers and their unique wants and needs.

In the following Q&A, Michael Chao, Director of Social and Mobile Engagement for C. Wonder, shared his perspectives on current social media trends among retailers. Additionally, he discussed the development of the C. Wonder social strategy that has delivered optimized shopper engagement and increased sales.

Continue reading “C. Wonder Exec Shares Tips For Social Success In Retail”

C. Wonder Exec Shares Tips For Social Success In Retail

CWonder_image

 
CWonder_imageOver the last few years, the social media space has evolved dramatically. Initially Facebook and Twitter were created to be outlets for friends and family to connect. Now they are top outlets for consumers to interact with their favorite brands, retailers and fellow shoppers.

With the emergence and continual rise of sites such as Instagram and Pinterest, retailers are refining their social strategies based on target customers and their unique wants and needs.

In the following Q&A, Michael Chao, Director of Social and Mobile Engagement for C. Wonder, shared his perspectives on current social media trends among retailers. Additionally, he discussed the development of the C. Wonder social strategy that has delivered optimized shopper engagement and increased sales.

Continue reading “C. Wonder Exec Shares Tips For Social Success In Retail”

Retailers Create Omnichannel Brand Experiences To Surpass Back-To-School Projections

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Back_to_school_2The back-to-school season is a key time for retailers to gauge consumer sentiment and spending patterns, as well as browsing and buying preferences across all channels. It also is a pivotal time of year for organizations to hone strategies in preparation for the upcoming holiday season.

In recognition of this important shopping time of year, a number of leading retailers — including Macy’s, Staples, Target, Walmart and Bonobos — are running innovative and unique back-to-school programs.

Merchants must be particularly savvy in their marketing approaches in 2013, since spending is expected to decrease slightly compared to the same one year ago. Research conducted by Prosper Insights & Analytics, and released by the National Retail Federation, has indicated that the average consumer will spend $634.78 on apparel, shoes, supplies and electronics — a slight drop compared to $688.62 in 2012. Total back-to-school spending, combined with back-to-college spending, is expected to reach $72.5 billion, compared to $83.8 billion last year.

Continue reading “Retailers Create Omnichannel Brand Experiences To Surpass Back-To-School Projections”

Retailers Create Omnichannel Brand Experiences To Surpass Back-To-School Projections

Back_to_school_2

Back_to_school_2The back-to-school season is a key time for retailers to gauge consumer sentiment and spending patterns, as well as browsing and buying preferences across all channels. It also is a pivotal time of year for organizations to hone strategies in preparation for the upcoming holiday season.

In recognition of this important shopping time of year, a number of leading retailers — including Macy’s, Staples, Target, Walmart and Bonobos — are running innovative and unique back-to-school programs.

Merchants must be particularly savvy in their marketing approaches in 2013, since spending is expected to decrease slightly compared to the same one year ago. Research conducted by Prosper Insights & Analytics, and released by the National Retail Federation, has indicated that the average consumer will spend $634.78 on apparel, shoes, supplies and electronics — a slight drop compared to $688.62 in 2012. Total back-to-school spending, combined with back-to-college spending, is expected to reach $72.5 billion, compared to $83.8 billion last year.

Continue reading “Retailers Create Omnichannel Brand Experiences To Surpass Back-To-School Projections”

2013 Spring Shopping Trends [Infographic]

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Consumer confidence reached 81.4 in June, a five-year high for the Consumer Confidence Index, according to The Conference Board. Due to this positive sentiment, consumers visited brick-and-mortar stores and purchased items more frequently during Easter, Mother’s Day, Father’s Day and Memorial Day. For example, Memorial Day experienced a 73% increase in store traffic, and 59% boost in sales over a normal Monday. This infographic, courtesy of RetailNext, shares in-store traffic and sales leading up to — and during — key Spring holidays. 

retailnext_ig_rtp_chart_of_the_week_temp

Continue reading “2013 Spring Shopping Trends [Infographic]”

2013 Spring Shopping Trends [Infographic]

retailnext_ig_rtp_chart_of_the_week_temp

Consumer confidence reached 81.4 in June, a five-year high for the Consumer Confidence Index, according to The Conference Board. Due to this positive sentiment, consumers visited brick-and-mortar stores and purchased items more frequently during Easter, Mother’s Day, Father’s Day and Memorial Day. For example, Memorial Day experienced a 73% increase in store traffic, and 59% boost in sales over a normal Monday. This infographic, courtesy of RetailNext, shares in-store traffic and sales leading up to — and during — key Spring holidays. 

retailnext_ig_rtp_chart_of_the_week_temp

Continue reading “2013 Spring Shopping Trends [Infographic]”

Using Omnichannel Tactics To Cement Customer Loyalty

Shadow_RTP_Feature_Customer_Loyalty

Following is Part 2 of the two-part report, titled: Customer Loyalty In 2013 And Beyond. In this article, customer loyalty experts and retail thought leaders discuss how to effectively integrate loyalty programs across all channels. Click here to download a PDF version of the full report.

Shadow_RTP_Feature_Customer_LoyaltyOmnichannel retailing is evolving at a rapid pace. In order to better connect with savvy consumers, best-in-class retailers are revising their loyalty programs and initiatives to create differentiated and customized experiences.

Although deals, coupons and incentives continue to drive loyalty initiatives, retailers must be sure to focus strategies on providing great customer experiences across all channels.

Stride Rite, for one, has exceeded one million members in the customer loyalty program as a result of new cross-channel capabilities and personalized features.

Continue reading “Using Omnichannel Tactics To Cement Customer Loyalty”

Using Omnichannel Tactics To Cement Customer Loyalty

Shadow_RTP_Feature_Customer_Loyalty

Following is Part 2 of the two-part report, titled: Customer Loyalty In 2013 And Beyond. In this article, customer loyalty experts and retail thought leaders discuss how to effectively integrate loyalty programs across all channels. Click here to download a PDF version of the full report.

Shadow_RTP_Feature_Customer_LoyaltyOmnichannel retailing is evolving at a rapid pace. In order to better connect with savvy consumers, best-in-class retailers are revising their loyalty programs and initiatives to create differentiated and customized experiences.

Although deals, coupons and incentives continue to drive loyalty initiatives, retailers must be sure to focus strategies on providing great customer experiences across all channels.

Stride Rite, for one, has exceeded one million members in the customer loyalty program as a result of new cross-channel capabilities and personalized features.

Continue reading “Using Omnichannel Tactics To Cement Customer Loyalty”