Dave DiSilva Of eBay Shares Strategies For Keeping Online Thieves At Bay

Online_theft

Online_theft
Tech-savvy thieves increasingly turn to the Internet to “fence” stolen merchandise. To help online retailers address this ongoing issue, Dave DiSilva, Manager of Global Asset Protection for eBay, outlined some steps retailers can take to reduce their exposure and help catch cyber criminals when they strike. He offered tips to help retailers combat fraudulent online sellers during a webinar sponsored by StopORC.

“With some of these thieves, if they were not criminals they would make fabulous business people,” DiSilva said. “They know what products move, they know what price points to sell at and they know how to turn a profit.”

Continue reading “Dave DiSilva Of eBay Shares Strategies For Keeping Online Thieves At Bay”

Dave DiSilva Of eBay Shares Strategies For Keeping Online Thieves At Bay

Online_theft

Online_theft
Tech-savvy thieves increasingly turn to the Internet to “fence” stolen merchandise. To help online retailers address this ongoing issue, Dave DiSilva, Manager of Global Asset Protection for eBay, outlined some steps retailers can take to reduce their exposure and help catch cyber criminals when they strike. He offered tips to help retailers combat fraudulent online sellers during a webinar sponsored by StopORC.

“With some of these thieves, if they were not criminals they would make fabulous business people,” DiSilva said. “They know what products move, they know what price points to sell at and they know how to turn a profit.”

Continue reading “Dave DiSilva Of eBay Shares Strategies For Keeping Online Thieves At Bay”

David’s Cookies Streamlines Supplier Collaboration With Ariba Discovery

DavidsCookies

DavidsCookiesFinding the right partner is critical to the success of retailer-supplier relationships, and can help increase profits for both parties.

To establish a structured lead generation process and develop more long-term business relationships with partners, David’s Cookies implemented Ariba Discovery, a solution that matches business buyers and sellers.

Ariba Discovery enables product manufacturers and suppliers to find new trading partners that meet specific business needs and goals. The platform combines “a proprietary matching engine with unique profile information to help buyers identify the right trading partners and sellers to generate more relevant leads,” according to an Ariba press release.

Continue reading “David’s Cookies Streamlines Supplier Collaboration With Ariba Discovery”

David’s Cookies Streamlines Supplier Collaboration With Ariba Discovery

DavidsCookies

DavidsCookiesFinding the right partner is critical to the success of retailer-supplier relationships, and can help increase profits for both parties.

To establish a structured lead generation process and develop more long-term business relationships with partners, David’s Cookies implemented Ariba Discovery, a solution that matches business buyers and sellers.

Ariba Discovery enables product manufacturers and suppliers to find new trading partners that meet specific business needs and goals. The platform combines “a proprietary matching engine with unique profile information to help buyers identify the right trading partners and sellers to generate more relevant leads,” according to an Ariba press release.

Continue reading “David’s Cookies Streamlines Supplier Collaboration With Ariba Discovery”

New Research: Organic Search Tops Customer Acquisition Initiatives

Screen_Shot_2013-06-26_at_2.41.32_PM

Screen_Shot_2013-06-26_at_2.41.32_PM
Retailers are investing in a mix of marketing methods across channels to boost customer engagement and ensure long-term loyalty. A key metric used to determine the success of cross-channel initiatives is customer lifetime value (CLV), defined as the future profit a company expects to earn from customers throughout an extended period of time.

To determine how specific communication channels impact customer acquisition and overall lifetime value, Custora, a customer acquisition and retention company, mined data from 72 million customers at 86 U.S. retailers across 14 industries.

The Q2 2013 report, titled: E-Commerce Customer Acquisition Snapshot, indicated that organic search has the most impact of all marketing channels, accounting for 16% of all customer acquisition. Additionally, the CLV of customers arriving to retailers’ sites via organic search was 54% higher than the average of other marketing initiatives. 

Continue reading “New Research: Organic Search Tops Customer Acquisition Initiatives”

New Research: Organic Search Tops Customer Acquisition Initiatives

Screen_Shot_2013-06-26_at_2.41.32_PM

Screen_Shot_2013-06-26_at_2.41.32_PM
Retailers are investing in a mix of marketing methods across channels to boost customer engagement and ensure long-term loyalty. A key metric used to determine the success of cross-channel initiatives is customer lifetime value (CLV), defined as the future profit a company expects to earn from customers throughout an extended period of time.

To determine how specific communication channels impact customer acquisition and overall lifetime value, Custora, a customer acquisition and retention company, mined data from 72 million customers at 86 U.S. retailers across 14 industries.

The Q2 2013 report, titled: E-Commerce Customer Acquisition Snapshot, indicated that organic search has the most impact of all marketing channels, accounting for 16% of all customer acquisition. Additionally, the CLV of customers arriving to retailers’ sites via organic search was 54% higher than the average of other marketing initiatives. 

Continue reading “New Research: Organic Search Tops Customer Acquisition Initiatives”

Kate Spade Saturday Taps Social To Merge Paid, Earned And Owned Media

photo

photo
The advent of social media has altered how retailers invest in media and advertising opportunities. In fact, retailers across verticals are focusing more on driving earned media, or user-generated content, across social networks. This feedback is used to develop paid and owned marketing campaigns that are more relevant and tailored to target consumers.

Kate Spade Saturday, a subsidiary of Kate Spade New York, is converging paid, earned and owned media by integrating social strategies into the online shopping journey ― for both U.S. and Japanese shoppers. By partnering with Mass Relevance, a real-time social engagement platform, the brand has incorporated Twitter and Instagram feeds into multiple pages of the e-Commerce shopping site. As a result, the retailer has been able to generate more interest for the Kate Spade Saturday brand, and has created a more compelling and immersive brand experience for new and prospective consumers, according to Kyle Andrew, SVP and Brand Director of Kate Spade Saturday.

Continue reading “Kate Spade Saturday Taps Social To Merge Paid, Earned And Owned Media”

Kate Spade Saturday Taps Social To Merge Paid, Earned And Owned Media

photo

photo
The advent of social media has altered how retailers invest in media and advertising opportunities. In fact, retailers across verticals are focusing more on driving earned media, or user-generated content, across social networks. This feedback is used to develop paid and owned marketing campaigns that are more relevant and tailored to target consumers.

Kate Spade Saturday, a subsidiary of Kate Spade New York, is converging paid, earned and owned media by integrating social strategies into the online shopping journey ― for both U.S. and Japanese shoppers. By partnering with Mass Relevance, a real-time social engagement platform, the brand has incorporated Twitter and Instagram feeds into multiple pages of the e-Commerce shopping site. As a result, the retailer has been able to generate more interest for the Kate Spade Saturday brand, and has created a more compelling and immersive brand experience for new and prospective consumers, according to Kyle Andrew, SVP and Brand Director of Kate Spade Saturday.

Continue reading “Kate Spade Saturday Taps Social To Merge Paid, Earned And Owned Media”

Webinar: Scentiments.com CEO Shares Insights On Customer-Centric Marketing

MyBuysWB

MyBuysWBCustomer-centric marketing is critical for retailers in search of new ways to engage with today’s savvy consumers. Every part of the retailer-to-consumer conversation must be personalized for specific shoppers. In a recent webinar, Scentiments.com CEO Howard Wyner shared his insights on customer-centric marketing with MyBuys and Retail TouchPoints.  

Titled: Stepping Up To Consumer Expectations: The Imperative For Customer-Centric Marketing, the event featured a three-way discussion with Wyner; Daniel Druker, CMO of MyBuys; and Debbie Hauss, Editor-in-Chief of Retail TouchPoints. Druker shared insights from MyBuys research covering data from hundreds of retailers and behavioral analysis spanning 250 Million consumer profiles.

Continue reading “Webinar: Scentiments.com CEO Shares Insights On Customer-Centric Marketing”

Webinar: Scentiments.com CEO Shares Insights On Customer-Centric Marketing

MyBuysWB

MyBuysWBCustomer-centric marketing is critical for retailers in search of new ways to engage with today’s savvy consumers. Every part of the retailer-to-consumer conversation must be personalized for specific shoppers. In a recent webinar, Scentiments.com CEO Howard Wyner shared his insights on customer-centric marketing with MyBuys and Retail TouchPoints.  

Titled: Stepping Up To Consumer Expectations: The Imperative For Customer-Centric Marketing, the event featured a three-way discussion with Wyner; Daniel Druker, CMO of MyBuys; and Debbie Hauss, Editor-in-Chief of Retail TouchPoints. Druker shared insights from MyBuys research covering data from hundreds of retailers and behavioral analysis spanning 250 Million consumer profiles.

Continue reading “Webinar: Scentiments.com CEO Shares Insights On Customer-Centric Marketing”