Rewards Motivate Moms Influencing $2.4 Trillion Each Year

80pc_moms

80pc_momsOffering rewards helps retailers engage with today’s digitally savvy consumer. In fact, research shows most moms (81%) are more likely to respond positively to brands that offer incentives, and 72% would take a survey or poll if provided with an incentive.

The online study, conducted by PunchTab, a multichannel loyalty and engagement solutions provider, surveyed moms between the ages of 18 and 44. The research, titled: Scoring With Mom: The Secrets For Engaging Moms To Try, Buy And Share, yielded 547 total responses from across the U.S

Continue reading “Rewards Motivate Moms Influencing $2.4 Trillion Each Year”

Rewards Motivate Moms Influencing $2.4 Trillion Each Year

80pc_moms

80pc_momsOffering rewards helps retailers engage with today’s digitally savvy consumer. In fact, research shows most moms (81%) are more likely to respond positively to brands that offer incentives, and 72% would take a survey or poll if provided with an incentive.

The online study, conducted by PunchTab, a multichannel loyalty and engagement solutions provider, surveyed moms between the ages of 18 and 44. The research, titled: Scoring With Mom: The Secrets For Engaging Moms To Try, Buy And Share, yielded 547 total responses from across the U.S

Continue reading “Rewards Motivate Moms Influencing $2.4 Trillion Each Year”

Internet Week NY: Retailers Strive To Utilize Technology With A Human Touch

Screen_Shot_2013-05-29_at_5.11.34_PM

Screen_Shot_2013-05-29_at_5.11.34_PM
While it is easier than ever to connect with customers in a wired world, retailers are looking for ways to add technology and automation without losing the human factor.

That was the message retailers and designers who spoke at Internet Week New York, which took place May 20 to 23, 2013.  

Proenza Schouler, the high-end design house that operates retail stores and an online shop, uses Tumblr, gifs and Twitter, among other social media, to interact with its customers, according to Jack McCollough, Designer and Co-Founder of Proenza Schouler.

Continue reading “Internet Week NY: Retailers Strive To Utilize Technology With A Human Touch”

Internet Week NY: Retailers Strive To Utilize Technology With A Human Touch

Screen_Shot_2013-05-29_at_5.11.34_PM

Screen_Shot_2013-05-29_at_5.11.34_PM
While it is easier than ever to connect with customers in a wired world, retailers are looking for ways to add technology and automation without losing the human factor.

That was the message retailers and designers who spoke at Internet Week New York, which took place May 20 to 23, 2013.  

Proenza Schouler, the high-end design house that operates retail stores and an online shop, uses Tumblr, gifs and Twitter, among other social media, to interact with its customers, according to Jack McCollough, Designer and Co-Founder of Proenza Schouler.

Continue reading “Internet Week NY: Retailers Strive To Utilize Technology With A Human Touch”