Adidas Gauges The Value Of Mobile Store Locator Clicks With iProspect

adidas

adidasAdidas chose iProspect, a digital marketing strategist, to estimate the value of each store locator click on the mobile web site. The goal for adidas is to understand and leverage the power of mobile to reach on-the-go consumers.

“Adidas has always felt like mobile is the right thing to do,” said Nicole Mills, Senior Digital Marketing Manager for Ecommerce at adidas. Mobile implementation “is really the ability to connect the investment to the return.”

Continue reading “Adidas Gauges The Value Of Mobile Store Locator Clicks With iProspect”

Adidas Gauges The Value Of Mobile Store Locator Clicks With iProspect

adidas

adidasAdidas chose iProspect, a digital marketing strategist, to estimate the value of each store locator click on the mobile web site. The goal for adidas is to understand and leverage the power of mobile to reach on-the-go consumers.

“Adidas has always felt like mobile is the right thing to do,” said Nicole Mills, Senior Digital Marketing Manager for Ecommerce at adidas. Mobile implementation “is really the ability to connect the investment to the return.”

Continue reading “Adidas Gauges The Value Of Mobile Store Locator Clicks With iProspect”

Schurman Retail Group Taps The Cloud To Streamline Financial Reporting

cloud-computing2

cloud-computing2
An increasing number of retailers are recognizing the value of cloud-based solutions. Noted benefits include faster speed-to-market, decreased costs and more seamless solution updating processes. In turn, retailers that harness the power of the cloud are equipped to keep pace — and innovate — in an industry that is evolving constantly.

Schurman Retail Group has streamlined internal financial processes significantly since implementing Corporate Performance Management (CPM) cloud-based tools from Adaptive Planning. The solutions empower the finance team to collect, analyze and share relevant financial data for more than 400 stores, according to Gary Kenner, Sr., Financial Analyst at Schurman Retail Group. As a result, the company can analyze, plan and share budgets for all brands more effectively. These brands include: American Greetings, Carlton Cards, NIQUEA.D, Paper Threads and Papyrus.

Continue reading “Schurman Retail Group Taps The Cloud To Streamline Financial Reporting”

Schurman Retail Group Taps The Cloud To Streamline Financial Reporting

cloud-computing2

cloud-computing2
An increasing number of retailers are recognizing the value of cloud-based solutions. Noted benefits include faster speed-to-market, decreased costs and more seamless solution updating processes. In turn, retailers that harness the power of the cloud are equipped to keep pace — and innovate — in an industry that is evolving constantly.

Schurman Retail Group has streamlined internal financial processes significantly since implementing Corporate Performance Management (CPM) cloud-based tools from Adaptive Planning. The solutions empower the finance team to collect, analyze and share relevant financial data for more than 400 stores, according to Gary Kenner, Sr., Financial Analyst at Schurman Retail Group. As a result, the company can analyze, plan and share budgets for all brands more effectively. These brands include: American Greetings, Carlton Cards, NIQUEA.D, Paper Threads and Papyrus.

Continue reading “Schurman Retail Group Taps The Cloud To Streamline Financial Reporting”

6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Marketers

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4-30_calendar_template_Word-of-mouth (WOM) is becoming retailers’ most powerful marketing channel. In fact, 80% of all purchase cycles involve some form of WOM recommendation, according to Forrester Research. These recommendations can drive three to five times more conversions over any other marketing channel.

To harness the power of WOM, retailers’ customer acquisition strategies must include a referral marketing program. The resulting WOM recommendations can help retailers increase awareness, acquire new customers and boost overall sales.

Continue reading “6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Marketers”

6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Marketers

4-30_calendar_template_

 
4-30_calendar_template_Word-of-mouth (WOM) is becoming retailers’ most powerful marketing channel. In fact, 80% of all purchase cycles involve some form of WOM recommendation, according to Forrester Research. These recommendations can drive three to five times more conversions over any other marketing channel.

To harness the power of WOM, retailers’ customer acquisition strategies must include a referral marketing program. The resulting WOM recommendations can help retailers increase awareness, acquire new customers and boost overall sales.

Continue reading “6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Marketers”

The Email Marketing Measurement Imperative

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returnpath_asset2_wp_drc_templateEmail marketing has become more challenging for marketers that are not effectively analyzing their message campaigns. In fact, more than 33% of marketers continue to send email blasts with no knowledge of the deliverability inbox placement rate.

Based on a 2012 Relevancy Group survey of 333 marketing executives, this report delivers vital information that will help companies deliver more effective and successful email campaigns.

Continue reading “The Email Marketing Measurement Imperative”

The Email Marketing Measurement Imperative

returnpath_asset2_wp_drc_template

returnpath_asset2_wp_drc_templateEmail marketing has become more challenging for marketers that are not effectively analyzing their message campaigns. In fact, more than 33% of marketers continue to send email blasts with no knowledge of the deliverability inbox placement rate.

Based on a 2012 Relevancy Group survey of 333 marketing executives, this report delivers vital information that will help companies deliver more effective and successful email campaigns.

Continue reading “The Email Marketing Measurement Imperative”

REVOLVE Clothing Boosts Conversions With Digital Personalization

Revolve_Clothing

Revolve_Clothing
Progressive retailers are personalizing their e-Commerce sites to better attract, engage and communicate with hyper-connected omnichannel consumers who are demanding more relevant offers and messages across channels.

Product recommendations that drive cross- and up-sells have been identified as effective personalization methods. According to research from the e-tailing group, approximately 91% of retailers that executed these tactics believed they were effective from an ROI perspective.

REVOLVE Clothing, for example, harnesses e-Commerce personalization as a key way to drive education and engagement, as well as promote thought leadership. Touting more than 600 designers, 20,000 products and 60,000 SKUs, the fashion eTailer partnered with Monetate to provide millions of unique visitors with relevant products and offers more seamlessly, according to Kobie Fuller, CMO of REVOLVE Clothing.

Continue reading “REVOLVE Clothing Boosts Conversions With Digital Personalization”

REVOLVE Clothing Boosts Conversions With Digital Personalization

Revolve_Clothing

Revolve_Clothing
Progressive retailers are personalizing their e-Commerce sites to better attract, engage and communicate with hyper-connected omnichannel consumers who are demanding more relevant offers and messages across channels.

Product recommendations that drive cross- and up-sells have been identified as effective personalization methods. According to research from the e-tailing group, approximately 91% of retailers that executed these tactics believed they were effective from an ROI perspective.

REVOLVE Clothing, for example, harnesses e-Commerce personalization as a key way to drive education and engagement, as well as promote thought leadership. Touting more than 600 designers, 20,000 products and 60,000 SKUs, the fashion eTailer partnered with Monetate to provide millions of unique visitors with relevant products and offers more seamlessly, according to Kobie Fuller, CMO of REVOLVE Clothing.

Continue reading “REVOLVE Clothing Boosts Conversions With Digital Personalization”