Halston Adds mPOS Solution From CrossView

Halston, the luxury women’s fashion brand and retailer, has selected CrossView Mobile Point of Sale (mPOS) to enable a more intimate, brand-focused shopping experience. POS mobility will help promote personalized interactions between sales associates and customers, and improve the speed and quality of customer engagement. The solution will be deployed in the new Halston Heritage stores opening in the U.S. beginning this year.

“The concept of a mobile point of sale aligns closely with our brand legacy as a true innovator,” said Bryan Timm, COO of Halston. “It will be a key component in creating a very unique, forward-thinking in-store experience.”

Continue reading “Halston Adds mPOS Solution From CrossView”

Halston Adds mPOS Solution From CrossView

Halston, the luxury women’s fashion brand and retailer, has selected CrossView Mobile Point of Sale (mPOS) to enable a more intimate, brand-focused shopping experience. POS mobility will help promote personalized interactions between sales associates and customers, and improve the speed and quality of customer engagement. The solution will be deployed in the new Halston Heritage stores opening in the U.S. beginning this year.

“The concept of a mobile point of sale aligns closely with our brand legacy as a true innovator,” said Bryan Timm, COO of Halston. “It will be a key component in creating a very unique, forward-thinking in-store experience.”

Continue reading “Halston Adds mPOS Solution From CrossView”

Dollar Tree Optimizes Web And Omni-Channel Performance

Dollar_Tree_WB

Dollar_Tree_WBWhether it’s signing up for a loyalty program, subscribing to an email list or browsing by mobile devices, consumers actively are engaging with their favorite brands. As such, site performance is playing an increasingly critical role in sales results, as noted in a recent webinar hosted by Akamai, a content delivery provider, and Internet Retailer, an e-Commerce intelligence news site. 

The webinar, titled: Optimize Your Web Performance To Deliver A Better Omnichannel Experience, offered tips on boosting site performance to improve company revenues, and described how retailers such as Dollar Tree have benefited from partnering with site performance companies. The session included insights from Curtis Corl, VP of Dollar Tree Direct, including the retailer’s path to optimized web and mobile executions, and plans for 2013 and beyond.

Continue reading “Dollar Tree Optimizes Web And Omni-Channel Performance”

Dollar Tree Optimizes Web And Omni-Channel Performance

Dollar_Tree_WB

Dollar_Tree_WBWhether it’s signing up for a loyalty program, subscribing to an email list or browsing by mobile devices, consumers actively are engaging with their favorite brands. As such, site performance is playing an increasingly critical role in sales results, as noted in a recent webinar hosted by Akamai, a content delivery provider, and Internet Retailer, an e-Commerce intelligence news site. 

The webinar, titled: Optimize Your Web Performance To Deliver A Better Omnichannel Experience, offered tips on boosting site performance to improve company revenues, and described how retailers such as Dollar Tree have benefited from partnering with site performance companies. The session included insights from Curtis Corl, VP of Dollar Tree Direct, including the retailer’s path to optimized web and mobile executions, and plans for 2013 and beyond.

Continue reading “Dollar Tree Optimizes Web And Omni-Channel Performance”

BareBones WorkWear Boosts Conversion Rates With Fanplayr

BareBones

BareBones
BareBones WorkWear
, a provider of outdoor and work-related footwear and accessories, has increased conversion rates and average order values since beginning a pilot in January of the Smart & Targeted Conversions Platform for targeted digital promotions from Fanplayr.

“There are a number of settings in Fanplayr to help us determine who sees offers, at what point in the purchasing process they see those offers and which offers those visitors see,” explained Steve Wylie, CIO/Director of e-Commerce for the retailer that operates five stores in Northern California and an online store. “We can make real-time adjustments to live campaigns without disrupting traffic flow.”

Continue reading “BareBones WorkWear Boosts Conversion Rates With Fanplayr”

BareBones WorkWear Boosts Conversion Rates With Fanplayr

BareBones

BareBones
BareBones WorkWear
, a provider of outdoor and work-related footwear and accessories, has increased conversion rates and average order values since beginning a pilot in January of the Smart & Targeted Conversions Platform for targeted digital promotions from Fanplayr.

“There are a number of settings in Fanplayr to help us determine who sees offers, at what point in the purchasing process they see those offers and which offers those visitors see,” explained Steve Wylie, CIO/Director of e-Commerce for the retailer that operates five stores in Northern California and an online store. “We can make real-time adjustments to live campaigns without disrupting traffic flow.”

Continue reading “BareBones WorkWear Boosts Conversion Rates With Fanplayr”

TouchPoints TV at #NRF13: Marc Schroeder, Teradata

The customer is in more control than ever before, due to the power of digital tools and technologies such as the Internet, social media and mobile devices. In this episode of TouchPoints TV, Marc Schroeder, VP of Industry Marketing for Teradata, shares that more retailers are going to try and tackle Big Data to better connect with consumers in 2013. Along with spotlighting key marketing trends, Schroeder also uncovers the benefits of taking a data-driven approach to marketing across all channels.

Episode Notes:

TouchPoints TV at #NRF13: Dean Sleeper, AccessVia

Although digital signage has been more successful outside of the U.S., we continue to see retailers investing in the technology Dean Sleeper, CEO of AccessVia sat down with Retail TouchPoints Publisher Andrew Gaffney at NRF to discuss how retailers are recognizing the different opportunities for digital signage.

Episode Notes:

TouchPoints TV at #NRF13: Marc Schroeder, Teradata

The customer is in more control than ever before, due to the power of digital tools and technologies such as the Internet, social media and mobile devices. In this episode of TouchPoints TV, Marc Schroeder, VP of Industry Marketing for Teradata, shares that more retailers are going to try and tackle Big Data to better connect with consumers in 2013. Along with spotlighting key marketing trends, Schroeder also uncovers the benefits of taking a data-driven approach to marketing across all channels.

Episode Notes:

TouchPoints TV at #NRF13: Dean Sleeper, AccessVia

Although digital signage has been more successful outside of the U.S., we continue to see retailers investing in the technology Dean Sleeper, CEO of AccessVia sat down with Retail TouchPoints Publisher Andrew Gaffney at NRF to discuss how retailers are recognizing the different opportunities for digital signage.

Episode Notes: