Bob’s Stores Makes Shopper Data Security A Top Priority

shutterstock_97871966

shutterstock_97871966
Keeping customer information safe is imperative to establishing customer trust and loyalty. Every day, retailers are tasked to keep all forms of shopper data — from credit card accounts to standard profiles such as full name, birthday, email address and social networking information — from third party access.

To enhance and safeguard customer trust and loyalty, Bob’s Stores keeps data security at the center of its business operations, according to Yaron Baitch, Technology Manager of Bob’s Stores. However, as consumers continue to leverage more channels to browse and buy inventory, including online and via mobile devices, information safety has become increasingly complex for most retailers, including Bob’s Stores.

“Consumers now are browsing and buying in stores, as well as shopping online and via mobile devices,” Baitch said in an interview with Retail TouchPoints. “There are more avenues than ever for people to purchase our products from, but our shoppers also want to make sure their information is always safe.” 

Continue reading “Bob’s Stores Makes Shopper Data Security A Top Priority”

Bob’s Stores Makes Shopper Data Security A Top Priority

shutterstock_97871966

shutterstock_97871966
Keeping customer information safe is imperative to establishing customer trust and loyalty. Every day, retailers are tasked to keep all forms of shopper data — from credit card accounts to standard profiles such as full name, birthday, email address and social networking information — from third party access.

To enhance and safeguard customer trust and loyalty, Bob’s Stores keeps data security at the center of its business operations, according to Yaron Baitch, Technology Manager of Bob’s Stores. However, as consumers continue to leverage more channels to browse and buy inventory, including online and via mobile devices, information safety has become increasingly complex for most retailers, including Bob’s Stores.

“Consumers now are browsing and buying in stores, as well as shopping online and via mobile devices,” Baitch said in an interview with Retail TouchPoints. “There are more avenues than ever for people to purchase our products from, but our shoppers also want to make sure their information is always safe.” 

Continue reading “Bob’s Stores Makes Shopper Data Security A Top Priority”

Bonobos Leverages Surveys To Harness Voice Of The Customer

Bonobos_image

Bonobos_image
Web-based customer surveys provide retailers with direct feedback regarding cross-channel shopping experiences, marketing campaigns and inventory. More merchants are connecting surveys to their e-Commerce sites, social networking accounts and email initiatives to allow more seamless access to the Voice of the Customer (VoC).

Bonobos makes VoC integral to all marketing campaigns and product design strategies. Through an ongoing partnership with Qualtrics, a data collection and analysis solution provider, the multichannel men’s apparel retailer consistently gathers customer insights to spotlight successes and possible improvements across the organization. The strategy allows Bonobos to harness data and create real solutions to questions and concerns.

Bonobos is “a highly data driven and very customer-centric organization,” Craig Elbert, VP of Marketing at Bonobos, said in an interview with Retail TouchPoints. “Since our inception in 2007, we’ve relied heavily on customer feedback and have consistently leveraged it to make core marketing decisions. Responses make customers ‘come alive’ for our marketing team, which helps us in terms of hyper-targeting for actionable ad spends.”

Continue reading “Bonobos Leverages Surveys To Harness Voice Of The Customer”

Bonobos Leverages Surveys To Harness Voice Of The Customer

Bonobos_image

Bonobos_image
Web-based customer surveys provide retailers with direct feedback regarding cross-channel shopping experiences, marketing campaigns and inventory. More merchants are connecting surveys to their e-Commerce sites, social networking accounts and email initiatives to allow more seamless access to the Voice of the Customer (VoC).

Bonobos makes VoC integral to all marketing campaigns and product design strategies. Through an ongoing partnership with Qualtrics, a data collection and analysis solution provider, the multichannel men’s apparel retailer consistently gathers customer insights to spotlight successes and possible improvements across the organization. The strategy allows Bonobos to harness data and create real solutions to questions and concerns.

Bonobos is “a highly data driven and very customer-centric organization,” Craig Elbert, VP of Marketing at Bonobos, said in an interview with Retail TouchPoints. “Since our inception in 2007, we’ve relied heavily on customer feedback and have consistently leveraged it to make core marketing decisions. Responses make customers ‘come alive’ for our marketing team, which helps us in terms of hyper-targeting for actionable ad spends.”

Continue reading “Bonobos Leverages Surveys To Harness Voice Of The Customer”

Needle Announces New Partnerships With 10 Retailers

Needle_image

Needle_image
Needle
, an online chat solution provider, recently announced 10 new international retail and e-Commerce customers. These new partners span several industries, such as travel, apparel, electronics, sporting goods and handbags.

Many of the companies signed will be revealed individually in 2013, according to a Needle press announcement. Other current Needle customers include: Skullcandy, Under Armour and Urban Outfitters.

Through the Needle Guided Shopping Platform, e-Commerce companies can connect certified product experts with online customers via chat to provide shopping assistance. Dubbed “Needlers,” the experts help merchants improve customer satisfaction and increase overall customer lifetime value. 

Needle Announces New Partnerships With 10 Retailers

Needle_image

Needle_image
Needle
, an online chat solution provider, recently announced 10 new international retail and e-Commerce customers. These new partners span several industries, such as travel, apparel, electronics, sporting goods and handbags.

Many of the companies signed will be revealed individually in 2013, according to a Needle press announcement. Other current Needle customers include: Skullcandy, Under Armour and Urban Outfitters.

Through the Needle Guided Shopping Platform, e-Commerce companies can connect certified product experts with online customers via chat to provide shopping assistance. Dubbed “Needlers,” the experts help merchants improve customer satisfaction and increase overall customer lifetime value.