Local Merchants Rethink Daily Deals As Groupon Sees Rise In Holiday Sales

Following a bumpy ride with daily deal sites, some retailers are questioning the value of the strategy. A small percentage (15%) of U.S. consumers over the age of 12 are registered users of at least one daily deals service, such as Groupon or LivingSocial, according to a recent Edison Research study.

Despite the low number of overall users, many of the daily deal shoppers (62%) report that they have increased or maintained their daily deal usage over time. The study, titled: Report On Daily Deals, indicated that these deals can help retailers drive new business. Nearly a quarter (23%) of consumers surveyed said they have tried businesses or services for the first time because of a deal and continued to visit the business without it.

Continue reading “Local Merchants Rethink Daily Deals As Groupon Sees Rise In Holiday Sales”

Local Merchants Rethink Daily Deals As Groupon Sees Rise In Holiday Sales

Following a bumpy ride with daily deal sites, some retailers are questioning the value of the strategy. A small percentage (15%) of U.S. consumers over the age of 12 are registered users of at least one daily deals service, such as Groupon or LivingSocial, according to a recent Edison Research study.

Despite the low number of overall users, many of the daily deal shoppers (62%) report that they have increased or maintained their daily deal usage over time. The study, titled: Report On Daily Deals, indicated that these deals can help retailers drive new business. Nearly a quarter (23%) of consumers surveyed said they have tried businesses or services for the first time because of a deal and continued to visit the business without it.

Continue reading “Local Merchants Rethink Daily Deals As Groupon Sees Rise In Holiday Sales”

Calls Answered In Under 60 Seconds Generate More Purchases

LocalStores

LocalStoresThough merchants’ rapid responses to customer phone calls clearly impact a consumer’s likeliness to buy from and recommend a brand, some companies keep consumers holding more than a minute before connecting them to a live representative. For most consumers, waiting for more than 60 seconds can feel like an eternity. Ifbyphone, a voice-based marketing automation software provider, announced the results of a study which ranks the most recent STORES Magazine top 100 retail brands by “how quickly a customer could connect for a live conversation.”

The Ifbyphone report, titled Consumers Waiting On-Hold More Than One Minute Won’t Convert Or Refer, found consumers were 59% more likely to buy and 73% more likely to recommend a brand when a call was answered within 60 seconds. A Responsiveness Index showed that while most brands were successful in meeting the timeframe, as many as 14 brands — primarily in the Home Furnishings and Consumer Electronics category — were unable to meet the mark.

Continue reading “Calls Answered In Under 60 Seconds Generate More Purchases”

Calls Answered In Under 60 Seconds Generate More Purchases

LocalStores

LocalStoresThough merchants’ rapid responses to customer phone calls clearly impact a consumer’s likeliness to buy from and recommend a brand, some companies keep consumers holding more than a minute before connecting them to a live representative. For most consumers, waiting for more than 60 seconds can feel like an eternity. Ifbyphone, a voice-based marketing automation software provider, announced the results of a study which ranks the most recent STORES Magazine top 100 retail brands by “how quickly a customer could connect for a live conversation.”

The Ifbyphone report, titled Consumers Waiting On-Hold More Than One Minute Won’t Convert Or Refer, found consumers were 59% more likely to buy and 73% more likely to recommend a brand when a call was answered within 60 seconds. A Responsiveness Index showed that while most brands were successful in meeting the timeframe, as many as 14 brands — primarily in the Home Furnishings and Consumer Electronics category — were unable to meet the mark.

Continue reading “Calls Answered In Under 60 Seconds Generate More Purchases”

Fanzz Empowers Shoppers With Self-Serve Tablet Stations

Fanzz_image

 
Fanzz_imageThere are several ways retailers can integrate tablets into brick-and-mortar engagement strategies. One tactic is to equip on-floor store associates with mobile devices to help customers browse inventory and complete transactions. Merchants also can implement fixed iPad stations for seamless self-service browsing and checkout.

Fanzz, a sporting goods retailer, successfully implemented a self-serve mobile station for shoppers. The fixed iPads stations empower shoppers to order items without help from store associates. As a result, the retailer significantly increased purchase rates across locations. Fanzz also experienced a boost in customer engagement with in-store marketing messages and promotions.

Continue reading “Fanzz Empowers Shoppers With Self-Serve Tablet Stations”

Fanzz Empowers Shoppers With Self-Serve Tablet Stations

Fanzz_image

 
Fanzz_imageThere are several ways retailers can integrate tablets into brick-and-mortar engagement strategies. One tactic is to equip on-floor store associates with mobile devices to help customers browse inventory and complete transactions. Merchants also can implement fixed iPad stations for seamless self-service browsing and checkout.

Fanzz, a sporting goods retailer, successfully implemented a self-serve mobile station for shoppers. The fixed iPads stations empower shoppers to order items without help from store associates. As a result, the retailer significantly increased purchase rates across locations. Fanzz also experienced a boost in customer engagement with in-store marketing messages and promotions.

Continue reading “Fanzz Empowers Shoppers With Self-Serve Tablet Stations”

Industry Benchmark Analysis and Best Practices Guide to Maximize Holiday Returns

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ibm_e-book_forresterdrc_ebook_templateThe consumer shopping outlook is bright, but are you getting the most out of your holiday strategies? This industry benchmark report and best practices guide provides the insights that will help companies finish the holiday season strong. The guide provides six best practices as well as a detailed look at trends in online shopping.

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NCR Acquires Retalix For $650 Million


NCR Corp.
has announced today that it will acquire Retalix Ltd., a provider of POS and supply chain software and services. The agreement is worth approximately $650 million, or $30 per Retalix share, according to a company press release. The transaction is expected to be completed by the end of Q1 2013.

With the addition of Retalix, NCR is continuing its plans to enhance its overall global positioning in the retail industry, following the purchase of Radiant Systems in August 2011.  Radiant brought a suite of POS hardware and software solutions into the NCR portfolio.

Continue reading “NCR Acquires Retalix For $650 Million”

NCR Acquires Retalix For $650 Million


NCR Corp.
has announced today that it will acquire Retalix Ltd., a provider of POS and supply chain software and services. The agreement is worth approximately $650 million, or $30 per Retalix share, according to a company press release. The transaction is expected to be completed by the end of Q1 2013.

With the addition of Retalix, NCR is continuing its plans to enhance its overall global positioning in the retail industry, following the purchase of Radiant Systems in August 2011.  Radiant brought a suite of POS hardware and software solutions into the NCR portfolio.

Continue reading “NCR Acquires Retalix For $650 Million”

Holiday Sales Are Up, But Experts Debate Impact Of Early Thanksgiving Openings

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shutterstock_41845789
It has been a jolly holiday season so far for retailers, with Thanksgiving weekend garnering positive results nationwide. More than 35 million Americans visited retail stores and e-Commerce sites on Thanksgiving Day alone, according to research from the National Retail Federation (NRF).

Moreover, the average shopper spent $423 during Thanksgiving weekend, up from $398 in 2011, according to NRF research. Results for the survey, conducted on November 23 and 24, were collected via a poll of 4,005 consumers. Total spending — both online and in stores — reached $59.1 billion.

In an effort to grab more holiday sales earlier, some big-box retailers, such as Target, Toys “R” Us and Wal-Mart, opened their doors Thanksgiving evening. While this strategy may have ignited some consumers’ desires to get a jumpstart on crossing off their holiday shopping lists, it may not have a significant long-term impact on total sales this season, according to Paula Rosenblum, Managing Partner of Retail Systems Research (RSR).

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