Following a bumpy ride with daily deal sites, some retailers are questioning the value of the strategy. A small percentage (15%) of U.S. consumers over the age of 12 are registered users of at least one daily deals service, such as Groupon or LivingSocial, according to a recent Edison Research study.
Despite the low number of overall users, many of the daily deal shoppers (62%) report that they have increased or maintained their daily deal usage over time. The study, titled: Report On Daily Deals, indicated that these deals can help retailers drive new business. Nearly a quarter (23%) of consumers surveyed said they have tried businesses or services for the first time because of a deal and continued to visit the business without it.