Today’s shoppers are turning to their peers across social networks to learn more about potential purchases. As a result, retailers are seeking more efficient ways to garner customer feedback and encourage peer-to-peer interaction in a centralized location. For example, luxury cosmetic retailer L’Oreal USA tapped into the Social Q&A solution from TurnTo Networks, a provider of social commerce solutions, to boost consumer-to-consumer conversations on its e-Commerce sites.
Since implementing the TurnTo solution on two brand sites — Kiehls.com and YSLBeautyUS.com — L’Oreal USA successfully generated two- to four-times more user-generated content than standard ratings and reviews, according to Adrian Burke, Director of Interactive Marketing Services for L’Oreal USA.
Continue reading “L’Oreal USA Quadruples User-Generated Content With Social Q&A”
Retailers are beginning to realize the importance and relevance of Mobile POS. While early adopters already have implemented the technology, most retailers are still in the research, planning or development phases. In this on-demand webinar titled: The Mobile POS Tipping Point, Ken Morris from Boston Retail Partners shares recent research from the 13th Annual POS Benchmarking Survey and discuss real-world retailer examples in order to help guide retailers toward Mobile POS success.
Continue reading “The Mobile POS Tipping Point”
Delivering an engaging in-store experience relies on a retailer’s ability to leverage the technology that empowers associates and creates more compelling brand experiences, according to new research from Motorola Solutions. The majority (74%) of retailers surveyed for Motorola’s 2012 Future of Retail study reported that creating this more engaging experience will be business-critical over the next five years. Moreover, half of respondents indicated that integrating their online and in-store experiences also will be crucial within the same period. However, best-in-class retailers, such as Home Depot, already have tackled both strategies by implementing mobile technology and offering complimentary WiFi in stores.
During a panel session at Motorola Solutions’ recent Media Day Event, Jennifer Smith, Senior Director of Store Operations for Home Depot, discussed how the retailer is improving shopper-to-associate communication, decreasing wait times and stock-outs, and maximizing customer satisfaction with its Motorola MC75 Enterprise Digital Assistant (EDA) devices — which Home Depot has renamed its “First Phones.”
Continue reading “Home Depot Creates Better Store Experiences With Mobile Technology, In-Store WiFi”
Cross-Channel Consistency, Mobile Integration Are Keys To Success
The holidays may be months away, but smart retailers are strategizing today, according to the Retail TouchPoints 2012 Holiday Outlook Guide. The buzzwords for the holidays are similar to what retailers are hearing year-round in today’s marketplace: customer service, cloud, cross-channel, social and mobile. But how these tactics are implemented as part of holiday strategies can make or break the season for many merchants.
A number of top industry analysts and retail executives shared their insights for this year’s Holiday Outlook Guide, including Paula Rosenblum from Retail Systems Research (RSR), Greg Buzek from IHL Group and Gary Schwartz from Impact Mobile. Some of the topics covered in the Guide include: mobile technology, social media cross-channel merchandising, retail in an election year, and retailers to watch.
Continue reading “2012 Holiday Outlook Guide”
The speed of technical innovation in recent years is forcing retail brands to re-evaluate — and re-invent — their digital commerce strategies in 2012.
To keep pace with new devices and touch points — and consumers’ evolving and highly-technical expectation — merchants must re-examine two strategic areas of their businesses:
- The kinds of brand experiences they’re delivering to their unique set of consumers
- How their digital commerce infrastructure helps them deliver those experiences in a seamless and personalized manner.
Continue reading “Re-Evaluate Your Commerce Strategy In 2012 To Meet Consumer Demands”
I recently heard someone say “batch and blast is dead” — which made me think, is it really? I’ll go out on a limb and say that every retailer is doing some blasting; and I have proof given all the “batch” emails currently in my personal inbox from a multitude of retailers telling me about deals, new products, and special offers. And there’s one reason why too- they still work and continue to impact revenue for retailers.
What has changed is that batch emails are becoming a smaller percentage of total email volume. Email marketing continues to evolve as technology becomes more and more advanced and marketers have more data than before. Marketers are also finding new ways to leverage email to their advantage, allowing them to go beyond the traditional batch emails, to create unique experiences that build relationships with their customers and deliver ROI.
Continue reading “Beyond The ‘Batch And Blast’”
E-Commerce technology has revolutionized consumer convenience and ushered in today’s more interactive, engaging shopping experiences. It offers online shoppers access to information through a variety of tools and channels, enabling them to make more informed purchase decisions. While the e-Commerce store has changed the game in many positive ways, there’s been a significant void in retailers’ ability to apply these revolutionary shopping elements to the brick-and-mortar store.
iQmetrix, a provider of retail management software, recently launched a suite of retail solutions focused on bringing elements of the online shopping experience into the physical store.
The solutions are designed to enable retailers to cater to today’s empowered consumers by providing an omni-channel experience: one that offers the information, convenience and user interface that consumers expect from online and mobile channels – all within the store.
Continue reading “iQmetrix Connects Online, Mobile Experiences To Physical Store”