Organized retail crime (ORC) is no longer a problem only faced by retailers in North America. As the practice becomes prevalent overseas, retailers worldwide are deploying tactics that confront this cause of shrink.
Based on the economic downturn, all forms of theft — by employees, shoplifting and ORC included ― rose during a recent 12-month period as retailers’ implementations of loss prevention (LP) solutions could not keep up with shrink activity.
Continue reading “Global Shrinkage Reaches $119.1 Billion; 52% Of Retailers Implement RFID Solutions To Reduce Theft”
Whether same-store sales are up or down, analysts and other stakeholders want to know what drove results. If you’ve listened in on an earnings call for a major retailer lately, undoubtedly you’ve heard the question: was it ticket or traffic?
It seems Wall Street analysts who poke and prod retail executives during the sometimes contentious Q&A sessions have distilled the “what drove same-store sales” question down to these two variables — either more people came into the store and/or more stuff was sold to the buyers.
Continue reading “Is Ticket Or Traffic Driving In-Store Sales?”
I remember a January afternoon in our start-up company’s Dallas showroom. Mycolleagues and I were perfecting our pitch to sell digital marketing software to indie store owners. We were coming off a new software release and were counting on thisshow’s momentum to help us demonstrate traction.
Making the software less frightening was part of our strategy. Small business owners who buy our product access a simplistic way to send marketing campaigns to their loyal customers via email, Facebook or Twitter.
At one point in our discussion, an affable 60-year old woman approached me, and thefive-minute conversation she and I had became the basis of ourchanged product positioning strategy.“My grandson is proud of me,” she said,“After I used your product, I told him how Ipost to Facebook, create campaigns with a computer, look at my reports, and he thinks I’m cool.”
Continue reading “Six Ways To Transform Software Into Emotional Concepts that Customers Love and Buy”
Mobility is a treacherous business. Cell phones only are used for an average of 18 months before dropping down toilets, falling off tables and general m-wear-and-tear drives consumers back into the buyers’ market. For fashion and trend-conscious consumers, this cycle is probably shorter.
Mobile folks are a fickle bunch. While some may be diehard Apple or Android loyalists, the masses swap the old for the new in rapid succession. Every time a screen smashes or a phone drops down a manhole or domiciles in a taxi (without you), there is a fresh opportunity for a handset manufacturer and an operating platform to woo the new shopper.
Of course, there is some stickiness; Consumers may be faithful to their Blackberry Messenger groups, the slick screen design of their iPhones or the price point of their Androids.
Continue reading “Thank Google-ness, It’s Windows?”
New e-Commerce solutions and capabilities are providing retailers with prime opportunities to expand their brands internationally. In response to these new developments, hair, skin and body cosmetic provider LUSH Cosmetics has selected Demandware to power three new North American e-Commerce storefronts: U.S. English; Canadian English; and Canadian French. LiveAreaLabs and Precision Design will partner with Demandware to design and roll out the sites.
The Demandware Commerce platform features a variety of customer experience applications and cross-channel merchandising capabilities. Primary goals of the implementation include creating a more content-rich experience for loyal customers and increasing site efficiencies during times of peak traffic, according to Mark Wolverton, President and CEO of LUSH Cosmetics, North America. LUSH Cosmetics’ existing web sites require manual intervention from marketing and development teams, preventing the retailer from focusing on customer interaction and experience, he noted.
Continue reading “LUSH Cosmetics Partners With Demandware To Enhance Its e-Commerce Experience”
Approximately 70% of Americans are expected to celebrate Halloween this year, up from 63.8% in 2010, according to results from the National Retail Federation’s “2011 Halloween Consumer Intentions and Actions Survey.” To better reach Halloween celebrators nationwide, BuyCostumes.com, a costume, accessories and décor provider, rolled out a mobile optimized site; and based on early results, the retailer expects to set Halloween sales records. The new storefront was developed and launched in early October 2011 in partnership with Usablenet, a mobile and multichannel engagement solution provider.
The m-Commerce site was designed to give shoppers access to more than 20,000 items in the BuyCostumes.com inventory and replicate the search, product view and customer service functions of its web site. Like the web site, it also allows users to narrow a search based on category and view numerous high-resolution costume images. “The most important goal of the BuyCostumes.com mobile site was to recreate an easy shopping experience that enables customers to find the costumes, accessories and décor they want,” Nick Taylor, CEO of Usablenet, told Retail TouchPoints.
Continue reading “BuyCostumes.com Aims To Set Halloween Sales Records With Mobile Optimized Site”