By implementing card-linked offer programs, retail companies can gain automatic access to more than $115 billion that U.S. consumers spend annually during 1.7 billion transactions, using credit, debit and prepaid cards, according to Aite Group research.
By 2015, Aite Group estimates that retail companies participating in card-linked offers will be able to access at least 467 million different consumer accounts.
Unlike Daily Deals, card-linked offers require no paper vouchers or manual tracking. Card members are enrolled automatically, receive offers from their trusted banks and card issuers, and redeem offers just by swiping their cards.
To participate, merchants fund offers — such as cash back, points or miles — on eligible consumers transactions, through a card-linked advertising network. On the back end, banks, credit-card issuers and payment processors complete the transactions.
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Convergent Commerce Series, Part II
Mobile commerce has quickly advanced past a cut-and-paste of a retailer’s ecommerce site—it is a viable, independent channel that needs its own strategy, unique capabilities, and personality if it is going to be a valuable part in a retailer’s cross-channel commerce strategy. In the first Convergent Commerce Series Article, Cross-Channel Plan for Mobile Engagement, the growing reasons to integrate a cross-channel strategy incorporating online, mobile, brick-and-mortar and social were highlighted with a specific focus on mobile. The most effective mobile platform consists of a mobile optimized website, downloadable rich app, and in-store mobile engagement. Incorporating mobile into the overall marketing strategy is an effective means to increase consumer awareness of a retailer’s various channels. In doing so, retailers can attract more visitors, generate more sales, leverage their marketing and merchandising spend, gain insight into customer purchase decisions, and heighten customer relations.
Continue reading “The Optimized Mobile User Experience”
CLOVR Media is a universal card-linked offers (CLOs) platform, designed to allow retail and product discounts integration directly into banner, mobile, video and traditional advertising. Card-linked offers connect discounts directly to consumers’ credit or debit card. Once linked, the savings appear on the shoppers’ statement.
As an open platform, the CLOVR solution allows consumers to choose which card the savings will be applied to. In turn, brands do not need to choose participating bank or payment network partners in order to roll out a card-linked offer initiative.
Continue reading “CLOVR Amps Up Loyalty Initiatives Via Card-Linked Offers”
Despite recent reports noting that increased e-Commerce income could contribute to a successful 2011 holiday shopping season for retailers, new analysis from BIGinsight research reveals that the opposite could be true.
In a September BIGinsight survey of more than 9,000 consumers, nearly 40% of adults 18 years and older noted that they plan to spend less on gifts this year, while 32.3% said they plan to spend the same amount. While only 5.9% anticipate spending more on friends and family this year, 23.4% of consumer said it’s too early to finalize their budget plans.
But at least one retailer may outpace others, if BIGinsight research proves true. Costco customers were the only survey respondents who said they are more positive about spending this year versus last year. Conversely, Sam’s Club shoppers are more negative about holiday spending this year, along with customers of Nordstrom, The Gap and Toys R Us. Macy’s and eBay shoppers remain neutral, reporting a similar spending outlook compared to 2010.
Continue reading “New Research: Costco Could Be Big Winner During 2011 Holiday Season”
Daily deals have emerged as a unique alternative strategy for retailers to drive sales and revenue. By releasing must-have offers for a limited time, merchants, restaurants, salons and other consumer-oriented brands have relied on daily deals to boost brand awareness. Flash sale sites also have established a strong presence in the retail industry, with sites such as Rue LaLa and Gilt Groupe maximizing urgency and gamification concepts to increase purchases.
Primarily defined as a site that offers goods during sales that last only 24 hours, flash sale models have made inroads at retailers such as Neiman Marcus and Bloomingdale’s for special invitation-only sales. “The immediacy of flash sales and the overall variety are the most appealing factors,” said Nikki Baird, Managing Partner for Retail Systems Research (RSR). “It’s something new every time and they’re always a great deal. Most importantly, it’s saying to shoppers if you don’t act now, you might miss it.”
Continue reading “Urgency Drives Flash Sale Success”
Gartner’s Magic Quadrant for CRM Multichannel Campaign Management spotlights multiple leaders in the market, including IBM-Unica, SAS, Teradata-Aprimo and Oracle. Chosen vendors feature an array of capabilities to support multichannel campaigns, while niche vendors focus efforts on SaaS delivery and web, mobile and social channels. This year, Gartner noted a developing trend in acquisitions as competitors step into marketing. By 2014, customer service, Web analytics, content management and social CRM vendors will take more than 40% of the market share for campaign management, according to predictions.
Complete the form below to download the “Magic Quadrant,” which reveals top vendors chosen based on functionality, market presence and momentum, overall visibility.
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