Circulating in the rumor mill for several months, the Google Wallet is now a reality ― announced by partners Google, Sprint, First Data, Citi and Mastercard last week. CVS and Sports Authority are two of the first retailers to perform field tests of the Google Wallet in New York and San Francisco. Macy’s plans to launch the Google Wallet in 177 of its stores beginning September 1, 2011 in five cities: New York, Washington DC, Chicago, San Francisco and Los Angeles.
Industry analysts and researchers agree that the Google announcement is a significant step towards mobile payments and Near Field Communication (NFC) adoption throughout the U.S. “Just like the Isis and Visa announcements over the past several months, the announcement today was more compelling evidence of the momentum building for deployment of mobile payments in the U.S,” said Andrew Morris, CEO of Morris Consulting.
Continue reading “Google Wallet Launches Backed By Major Retailers”
Hot Topic increased its warehouse turnaround time by 30% and decreased its IT maintenance costs by 300%. Macy’s reached $1 billion in ecommerce sales two years earlier than expected and increased its labor efficiency by 5%. Puma recorded 20% revenue growth in 2010 over 2009. At Giant Eagle, service level increased by 2% and turns increased by 20%.
Each of these retailers attribute these successes to recent efforts around supply chain optimization. Executives from each retail organization, along with other retail executives, shared the steps of their supply chain strategic initiatives and resulting successes with the 900+ attendees at the Manhattan Associates Momentum conference in San Diego this week.
Continue reading “Retailers Share Supply Chain Successes At Manhattan Associates Conference”
Who would have thought that the day would come when the wallet would be rendered obsolete? But along with the day planner, watch and calculator, it’s happening. For some time the era of mobile payments has been closing in and very soon the mobile wallet could be making its grand debut.
Since the advent of mobile, retailers have been keeping up with the latest advancements in mobile technology and the corresponding fluctuations in consumer behaviors. It’s a challenge, but with an innovation like mobile payments, it’s also an opportunity to enhance the customer experience and expedite the checkout process. Something that all retailers strive for and consumers expect.
In thelast decade we’ve seen the evolution from SMS/USSD transactions, to direct mobile billing, mobile web payment (WAP), direct operator billing and mobile barcode technology. And this year, there has been serious talk from a number of industry stakeholders announcing their plans to explore near field communication (NFC) technology.
Continue reading “Making The Case For The Mobile Wallet”
Gigya is a Software-as-a-Service (SaaS) technology designed to enable retailers to design their social sites to direct consumers to the corporate sites, unifying identity and social providers, including Facebook, Twitter, PayPal and LinkedIn. The software enables online retailers to deepen customer relationships and tap existing friend networks to drive social registrations, word of mouth, and social interaction. In addition, Gigya provides analytics, best practices, consulting and support to optimize every implementation.
Since its inception in 2006, Gigya has focused on simplifying the connection process between business web sites and social networks, and enhancing the results from the connected experience at every level, to help companies grow their online business.
Continue reading “Gigya Drives Social Traffic To Corporate Sites”
With today’s launch of Retail Merchandising Analytics, Oracle has begun the process of adding five different Retail Analytics applications to its Business Intelligence (BI) offerings. Customer Marketing and Planning are scheduled for the next two releases, and two others are in the design stage, according to David Dorf, Senior Director of Technology Strategy, Oracle Retail.
Each of the Retail Analytics applications will leverage Oracle’s existing Business Intelligence (BI) platform, allowing the application to access and analyze data from multiple applications across the enterprise, such as financial, workforce management and customer relationship management (CRM).
“It is a very exciting development, particularly since Forrester’s research shows that the process driving merchandising decisions in many retailers is based on spreadsheets, and is desperately in need of an analytics boost,” said George Lawrie, Vice President and Principal Analyst with Forrester Research.
Continue reading “Oracle Releases First Of Five Retail Analytics Applications”
Although many retailers are implementing strategies to drive sales using social media, some industry insiders remain skeptical because they are unable to prove the business case. This and other topics related to Facebook commerce, or F-commerce, were brought to light in a recent webinar presented by PowerReviews. The presentation featured Sucharita Mulpuru, Analyst at Forrester Research, and Cathy Halligan, SVP of Marketing and Sales at PowerReviews.
According to The State of Retailing Research, a study conducted by Forrester, 62% of social marketing strategies are unclear because the benefits of social media have not been tangible.
The webinar, titled “The Case for (and Against) Facebook Commerce,” concluded that the success of Facebook as a commerce channel is overshadowed by traditional web sites. In fact, 68% of retailers surveyed said if Facebook no longer existed, there would be no negative effect on 2011 web sales.
Continue reading “A Debate On The Pros And Cons Of Investing In Facebook Commerce”
Retailers remain laser-focused on improving the customer experience in every part of the store. They are improving the checkout experience, hiring more store associates and empowering managers with mobile tools. The recently released RSR store study confirms this and other trends, such as:
- 52% of retailers see high value in modern POS hardware and software
- 55% see high value in employee selling tools on the sales floor
- 43% see high value in personal scanners and self-service sales
Continue reading “Upgrade Your Customer Experience By Fine Tuning Your Checkout”