SAP, Microsoft +20 Others Help Launch
Customer Experience Professionals Association
The Customer Experience Professionals Association (CXPA) launched yesterday with more than 20 companies signed as Founding Corporate Members and Gold, Silver and Bronze Sponsors. CXPA is a non-profit global industry trade group whose members are responsible for creating and maintaining an overall positive customer experience. CXPA will be supporting the professional development of its members and providing research and education, establishing standards, offering networking and career opportunities, promoting the industry and working to create a better understanding of the discipline of customer experience.
Governed by a Board of Directors to be drawn from its membership, CXPA is led by Co-Founder and Chair Bruce Temkin, and Co-Founder and Vice Chair Jeanne Bliss. The initial Founding Corporate Members of CXPA include: Adobe, Clarabridge, Inc., Confirmit, Cox Communications, Inc., EMC Corporation, Fidelity Investments, Healthy Directions, Medallia, Microsoft, Mindshare Technologies, ResponseTek, RightNow Technologies, Safeco Insurance™, SAP, SapientNitro, Strativity Group, Symantec, Tealeaf Technology, Thunderhead, Universal Mind, Inc. and Vovici.
Click here to access additional information about CXPA’s membership structure, benefits and dues, in addition to related sponsorship opportunities.
Criteo and TagMan Collaborate to Enhance Retargeting Capabilities
TagMan, provider of real-time attribution and tag management systems, this week announced a strategic collaboration with Criteo, provider of personalized retargeting solutions. The new partnership is aimed at helping customers simplify, accelerate and enhance the implementation of Criteo retargeting campaigns. Marketers can access increased visibility to retargeting’s role in the consumers’ path to conversion.
Tagman’s Tag Management System is designed to help organizations better manage and unify a unique customer’s path to conversion across attribution touch points that now include retargeting, organic and paid search, and social media, while engaging tighter controls on targeting, privacy and page weight challenges.
News of the partnership follows recent news from TagMan announcing the appointment of Angus Glover Wilson to the role of Chief Privacy Officer, to assist clients seeking to navigate challenges associated with tagging and data.