Oracle Markdown Optimization Facilitates Localized Pricing At ALDO

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ALDO has upgraded its Oracle Retail Markdown Optimization solution to version 13.2, allowing the fashion retailer to localize assortments more concisely throughout its 1,100 ALDO stores in North America and the UK.

ALDO has used previous versions of Oracle Retail Markdown Optimization for several years, tapping its abilities to provide greater visibility into customer demand, monitor the impact of price points on inventory levels, evaluate gross margin performance, and optimize in-season inventory management decisions.

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Fairway Market Selects Revionics For Price Optimization


Fairway Market has deployed Revionics Price Optimization solution for base pricing throughout all its nine existing stores, and plans to implement the solution in its future retail locations.

New York City-based Fairway Market is reportedly one of the nation’s highest grossing food retailers per square foot, serving more than 14 million shoppers per year. The supermarket/specialty food retailer currently operates nine locations in the tri-state New York area, including seven superstores and two super wine and spirit shops.

To accommodate current and future expansion, Fairway Market is using a price management and optimization system to manage growth across all products and categories. As part of its strategic growth plan, Fairway has defined its category roles and Key Value Items (KVIs), which Revionics will help monitor, manage and optimize.  Continue reading “Fairway Market Selects Revionics For Price Optimization”

Bulletin Board: Week of 4-25-2011

SAP, Microsoft +20 Others Help Launch
Customer Experience Professionals Association

The Customer Experience Professionals Association (CXPA) launched yesterday with more than 20 companies signed as Founding Corporate Members and Gold, Silver and Bronze Sponsors. CXPA is a non-profit global industry trade group whose members are responsible for creating and maintaining an overall positive customer experience. CXPA will be supporting the professional development of its members and providing research and education, establishing standards, offering networking and career opportunities, promoting the industry and working to create a better understanding of the discipline of customer experience.  

Governed by a Board of Directors to be drawn from its membership, CXPA is led by Co-Founder and Chair Bruce Temkin, and Co-Founder and Vice Chair Jeanne Bliss. The initial Founding Corporate Members of CXPA include:  Adobe, Clarabridge, Inc., Confirmit, Cox Communications, Inc., EMC Corporation, Fidelity Investments, Healthy Directions, Medallia, Microsoft, Mindshare Technologies, ResponseTek, RightNow Technologies, Safeco Insurance™, SAP, SapientNitro, Strativity Group, Symantec, Tealeaf Technology, Thunderhead, Universal Mind, Inc. and Vovici.

Click here to access additional information about CXPA’s membership structure, benefits and dues, in addition to related sponsorship opportunities.


Criteo and TagMan Collaborate to Enhance Retargeting Capabilities

TagMan, provider of real-time attribution and tag management systems, this week announced a strategic collaboration with Criteo, provider of personalized retargeting solutions. The new partnership is aimed at helping customers simplify, accelerate and enhance the implementation of Criteo retargeting campaigns. Marketers can access increased visibility to retargeting’s role in the consumers’ path to conversion.

Tagman’s Tag Management System is designed to help organizations better manage and unify a unique customer’s path to conversion across attribution touch points that now include retargeting, organic and paid search, and social media, while engaging tighter controls on targeting, privacy and page weight challenges.   

News of the partnership follows recent news from TagMan announcing the appointment of Angus Glover Wilson to the role of Chief Privacy Officer, to assist clients seeking to navigate challenges associated with tagging and data.

 

SOK Optimizes Supply Chain With SAS Solutions

S-Group creates 40,000 individual store planograms for its more than 900 grocery stores each year. The number of hours it would take to complete those planograms manually is incomprehensible, but with Space Optimization from SAS, the company is able to complete all the documents with only 10 space managers, according to Ilkka Alarotu, Director of Consumer Oriented Assortment and Pricing Solutions for SOK Grocery Trade Management, the services entity charged with providing all corporate services to the Finland-based S-Group’s 22 cooperatives and “customer-owners.”

To date, SOK has implemented a number of SAS solutions, including Retail Forecasting for Replenishment, Analytics, Workforce Optimization and most recently Price Optimization. With 44% of the total grocery market share in Finland, SOK operates hypermarkets, supermarkets, neighborhood stores and convenience stores that report approximately $10 billion in annual revenue.

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HP Focuses On IT Modernization, Connectivity In Exclusive RTP Interviews

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hp_vidsTwo leading retail executives from HP shared their insights on the retail industry and HP’s viewpoints during exclusive interviews with Retail TouchPoints. In two separate video presentations, Tom Peterson, Retail Industry Leader and Mario Vollbracht, Worldwide Segment Executive, HP Retail & Consumer Goods talked about the economic downturn, the connected consumer and the continued importance of the store.

“As the world is becoming more connected, retailers must embrace and become part of the social world,” Peterson noted. HP is equipped to help retail organizations modernize their IT infrastructure while generating incremental revenue, he noted. Continue reading “HP Focuses On IT Modernization, Connectivity In Exclusive RTP Interviews”

“Tools to Captivate the Connected Customer” IBM Retail User Group’s 34th Annual Conference

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IRUG_SacharThe Board of Directors and sponsors of the IBM Retail User Group (IRUG) are looking forward to the 34th Annual Conference, scheduled to take place on May 15-18, 2011 in Orlando. We have been busy planning for speakers, sessions, the mobile conference app and the new technology pavilion with more networking and experience sharing opportunities then ever before. 

The conference agenda has been crafted based on topics requested by the retailers through our extensive survey process.  This year’s theme is “Tools to Captivate the Connected Customer” with a focus on solutions and tools to captivate the increasingly mobile and technologically savvy customer of the 21st century. This year’s conference will not only demonstrate leading technology trends, but will also introduce a working IRUG mobile application to showcase the technically, and assist attendees in getting the most out of this years event.

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TouchPoints TV: Mario Vollbracht, HP

Mario Vollbracht, Worldwide Segment Executive, HP Retail & Consumer Goods, Enterprise Business, HP

Mario discusses specific topics around personalization, mobility, global issues and the retail/CPG convergence. “Retailers must consider allowing their wireless network to be open inside the store,” he noted. Regarding mobility, HP is equipped to provide the handheld device, but also the behind-the-scenes services to help provision the structured and unstructured data and send it out in a timely manner to consumers and store associates. Also, the relationship with CPG companies and retailers is beginning to converge, with more collaboration and CPG companies starting to market direct to consumers. Additionally, retailers should be aware of retail trends on a global level, from continued urbanization to the aging population and the need for continued localization.

TouchPoints TV: Tom Peterson, HP

Tom Peterson, Retail Industry Leader, Enterprise Business, HP

Tom shares HP’s imperatives for retailers today: 1) There are still 2 or 3 years left in the economic downturn; and 2) Retailers must embrace and become part of the connected, social world. To that end HP is working to help retailers modernize their outdated IT infrastructure while removing unnecessary costs. Once retail organizations achieve these goals, they can deploy new solutions and services to differentiate themselves in the retail marketplace.

New Research Shows 50% of Americans Use Mobile Devices For Shopping; Spotlights 5 Attributes Of Mobile Shoppers

Smart phone technology has ushered in a new shopping channel, as consumers are increasingly using mobile devices to search for product information, compare prices and purchase items. As retailers continue to refine go-to mobile market strategies, new research affirms that the mobile channel is becoming a more prominent shopping method.

According to a new study released by Arc Worldwide, Leo Burnett’s marketing services arm, 50% of Americans use a mobile device to navigate their shopping journeys. This trend is quickly shifting the way that consumers shop and discover, which ultimately challenges retailers to deliver a valuable mobile experience.

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Gap Tests SMS Offers With Visa Real-Time Service

In an effort to extend its mobile strategy, Gap is delivering real-time discounts and promotions to consumers via SMS text messages, leveraging a service from Visa, Inc.

The opt-in service is powered by Visa’s global processing network. Participating consumers receive offers on their mobile devices after completing a qualifying transaction through  enrolled Visa accounts. The offering is part of a larger strategy designed to personalize the consumer shopping experience and deliver more value to merchants and financial institutions by helping them tailor consumer marketing programs, according to Visa.

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