The Retail TouchPoints Customer Lifecycle Conference is an online event designed to present turnkey strategies and tactics that will help companies tap into emerging media deliver a coordinated customer-centric approach to retail.
In a convenient, format for retail executives, the event will feature presentations from leading industry executives, allowing attendees to learn how to implement and execute best-in-class strategies throughout the customer lifecycle to successfully engage and move customers through the shopping process. The event will offer answers to the most urgent customer-facing questions, including:
- How do I successfully leverage smart phone technology for better customer service?
- What do I need to know in order to implement a successful social commerce strategy?
- What are the best ways to communicate with today’s connected consumers?
With no cost or travel necessary, the virtual event will feature live keynote presentations that hone in on hot topics, innovative approaches and best practice insight.
Luxury jewelry retailer Michael C. Fina reported a 45% increase in online sales through Q4 2010, following an online marketing campaign conducted by Elite SEM, a boutique digital agency. The marketing program consisted of targeted paid search campaign designed to boost web traffic to the brand’s web site and generate both online and offline sales.
Search Engine Marketing (SEM) has proven valuable for many companies in recent years. In 2009 the SEM industry was worth $14.6 billion, up from $13.5 billion in 2008, according to the 2010 State of Search Engine Marketing Report, completed by SEMPO and Econsultancy. For 2010, the group estimated a 14% increase, reaching $16.6 billion by year-end.
Continue reading “Online Sales Spike 45% For Jeweler Following Digital Marketing Initiative”
RFID implementation remains a point of debate within the retail industry. Although the benefits have been proven, the price is still an insurmountable barrier for most retail organizations.
While many retailers see the potential of RFID for item-, pallet- and case-level tagging, most remain reticent about the technology because of the price tag. In a recent survey conducted by Retail TouchPoints, 30% of respondents agreed that “as soon as the price is more reasonable, it (RFID) will become an integral component of retail operations.”
Another 16.7% believe RFID already is becoming an integral part of retail operations.
While approximately two thirds of retail respondents still have no plan to add RFID, one third plan to add RFID functionality or currently are using it for item-, pallet-, case-level and promotional display tagging.
Continue reading “Survey: RFID Pricing Remains Primary Concern For Majority Of Retailers”
Foursquare, Gowalla and shopkick brought the “check-in” concept to life, and the growing interest around location-based applications is prompting retailers to reevaluate marketing strategy, integrating these new technologies. Retail TouchPoints recently had the opportunity to speak with Simon Salt, author of the new book, Social Location Marketing, to uncover how retailers can drive sales with gaming, what retailers are doing to integrate location-based applications into loyalty programs, and the future implications of shopkick for the retail environment.
Retail TouchPoints (RTP): What are some of the misconceptions about how location-based marketing can drive retail revenue?
Simon Salt: Like many aspects of social media, some people believe that social location marketing is a “quick fix” to more endemic problems. Social location marketing can’t fix a bad customer experience.
Continue reading “Social Location Marketing Author Talks Gaming, Loyalty and shopkick”
The meaning of “social commerce” — a popular buzz phrase recently — is causing the retail industry to reconsider how socially-driven technologies are changing the way people shop. Shoppers are increasingly seeking ways to interact with friends while shopping on their platform or channel of choice, and retailers are challenged to keep up with the near-constant evolution of social technologies.
The value of social commerce is undisputed, but the need for education around related technologies is growing. A January 2011 survey conducted by Retail Systems Research (RSR) found that 98% of retailers view investing in social commerce as valuable, but an increasing number are “stymied” by their existing technologies.
Continue reading “Gigya Launches Social Commerce Integration With ATG, Demandware And Magento”
While it’s impressive that 48% of shoppers are now using mobile devices to research and browse products, the growth of that percentage is even more significant, according to research conducted during the past 15 months by Oracle and Art Technology Group, Inc. (ATG), a company acquired by Oracle in November 2010. The number of shoppers using mobile devices for research and browsing jumped 37% in the previous 5 months.
By the definition of “mobile” the next logical conclusion is that consumers are conducting their research in various locations – at home, at work and in-store. In fact, 16% of consumers are comparing brands and prices while in one store versus competitors’ brands, according to the Oracle/ATG report titled: “Mobile Trends: Consumer Views of Mobile Shopping.” To compile the study, the companies polled more than 1,000 consumers.
Continue reading “Oracle Survey Reveals 48% Of Shoppers Use Mobile Devices For Research and Browsing”
Store managers can receive real-time information on sales and make immediate decisions regarding inventory, merchandising and promotions using SAP’s High-Performance Analytic Appliance (HANA) software running In-Memory Analytics. The first in a series of installments of In-Memory Analytics — Business Warehouse (BW) — features reporting capabilities for functions including sales analytics, promotional analytics, supplier analysis and clustering analysis.
With HANA, retailers no longer have to rely on hardware, traditional databases and data warehouses, or be constrained by the speed of the database, according to SAP. “You can now reduce the time to run a report from a week down to seconds,” said Barry Adam, SAP Retail In-Memory Expert. “We are focusing on getting data off the disc into memory and enabling applications to get at data any way they need to.”
Continue reading “SAP In-Memory Analytics Speeds Information Access”