As many as 40% of the top retail web sites have no significant video presence, according to a Q4 report released by SundaySky titled State of Video In E-Commerce. Retailers could be missing an opportunity with e-commerce video, considering that the number of views on YouTube for the top 50 online retailers more than doubled in the last six months of 2010 to 369 million total views, SundaySky reported.
Amazon.com is the largest user of online video, within Internet Retailer’s list of top 500 online retailers, with more than 185,000 videos available on its site. Overstock.com, Home Shopping Network (HSN.com), QVC.com and Buy.com round out the top 5 retailers for number of available videos. But more traditional companies also are using video. Target, Walmart, Nike, Systemax and Cabela’s are retail leaders taking advantage of video as a marketing tool.
Continue reading “Study Reveals Majority of Retailers Are Under-Utilizing Online Video”
The conversation around location-based mobile applications has created big buzz among retail marketers looking for ways to extend brand outreach and engage mobile shoppers. But when leveraging apps like shopkick or Foursquare, among others, retailers are not reaching customers via their own branded application or channel.
Whole Foods Market recently tapped Digby to leverage the company’s most recent launch, an In-Store Mobile Module, a feature set designed to enable retailers to engage and communicate with customers from the moment they enter the store to the time they leave, all through the retailer’s branded application.
Continue reading “Whole Foods Market Ramps Up “Check-ins” With In-Store Mobile Module”
Innovative retail companies are focusing on three key operational areas in order to drive margin expansion. Through Planning, Merchandising and Creating Operational Efficiencies, successful retailers are turning the economic downturn on its heels and developing new ways of doing business. Enterprise IT spending is on the rise; companies like Best Buy, Talbot’s and Crocs are leading the charge to drive growth through best-in-class IT implementations. This eBook explores the three defining strategies and the best practices of leading retailers.
Continue reading “The New Growth Imperative: How Innovative Companies Are Using Unique Strategies & Channels To Drive Margin Expansion”
By Steve Castro-Miller, President and CEO, Bold Software
In the past, many businesses thought of live chat technology as a one-dimensional tool best used for sales or service, but not both. Today’s knowledgeable retailers know that you can’t have one without the other. Sure, live chat can be valuable for economically and effectively supporting customers, but its ability to help agents drive conversions is as true as using customer service phone agents to help sell products. But only if you do it right.
While implementing live chat is incredibly easy, a “set it and forget it” approach can jeopardize customer relationships and hamper sales opportunities. Here are five live chat pitfalls retailers need to avoid:
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Brad Malmberg, Training Manager from Xsilva, describes the company’s LightSpeed Point of Sale system designed for Mac computers and mobile devices running iOS. With these solutions store associates can conduct processing sales on the sales floor by browsing products visually and finding related products for upsell, then processing the sale. Once products are added to an electronic invoice, the system can conduct internal credit card processing or use an external terminal for payment by cash. The system also features a back-end browser that has an “iTunes-like look and feel.” LightSpeed also introduced a new app for the iPad or the iPhone which can conduct product lookups using a mobile device.
Footwear retailer and designer Stuart Weitzman has implemented VendorNet’s StoreNet software that will integrate the inventory management system with e-commerce fulfillment, helping to save sales both on the Internet and in-store.
Stuart Weitzman has recognized the benefits and importance of facilitating a seamless multi-channel experience. “StoreNet will help us ensure we deliver the complete shopping experience including seamlessly fulfilling orders regardless of the sales channel,” said Phil Kodroff, Vice President, Distribution and MIS at Stuart Weitzman. “If our warehouse or a store is out-of-stock, we can leverage StoreNet to route the order to another location for fulfillment. We don’t disappoint our customers, and we optimize our inventory, a win for our customers and our bottom line.”
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Retail executives from 1800Flowers.com, Totsy, and Caboodle joined sponsor dotbox to discuss social commerce trends during Social Media Week in New York City in February.
During an event welcome, Ashley Heather, Founder and CEO of dotbox shared his thoughts on the rise of social commerce. “Commerce has been social since day one,” he noted. But the Internet rapidly changed the way the consumers interact with and experience retail brands, Heather added. dotbox, panel discussion sponsor, is a New York City-based agency that provides e-commerce organizations with solutions to integrate social media.
Continue reading “1800Flowers.com, Totsy Execs Discuss Social Commerce On Panel At NYC Event”