In four separate initiatives, Verizon Wireless and Cisco are working together to create more advanced products and services for their retail customers. The initiatives are as follows:
- Mobile Tablet – Verizon Wireless will be the first service provider to deliver a 4G wireless version of Cisco Cius™ mobile business tablet, scheduled to be available in Spring 2011.
- 4G Wireless WAN Interface – Cisco’s 4G wireless wide area network (WAN) interface, on the second-generation Integrated Services Router (ISR G2), will help Verizon Wireless small and medium-sized business compete in the mobile arena.
- Cisco 4G Enhanced High-Speed WAN Interface Card (EHWIC) – Part of Cisco’s next-generation mobile Internet architecture deployment at Verizon Wireless, the EHWIC spans from cell towers to the network core to support a wide range of intelligent mobile devices and applications.
- Dynamic Mobile Network Routing (DMNR) – Based on Network Mobility (NEMO) support in the Cisco IOS®, DMNR enables the Verizon Wireless 4G LTE Mobile Broadband network to deliver a faster WAN experience and help businesses scale wireless to wireline private networks.
Continue reading “Verizon and Cisco Team Up To Deliver Enhanced Retail Experiences”
Socially-driven features like Share-Within-Your-Network (SWYN) and Refer-a-Friend enable retailers to extend brand outreach by empowering enthusiasts to spread the word. Social Marketing-as-a-Service program provider Extole, founded in 2007, offers a fully integrated platform designed to enable high-value customer referrals, social fan base expansion and visible brand recommendations. Retail TouchPoints had the chance to catch up with Extole CEO Brad Klaus to explore Facebook retail best practices, how to quantify Facebook marketing and the effectiveness of building a “social graph” to identify influencers.
RTP: In 2011, one of the key trends on the social/retail front is the ability to enable purchases from within Facebook. What are your thoughts on the potential for Facebook Commerce, or “F-Commerce?”
Brad Klaus: There is no doubt that Facebook is becoming a major channel for retailers. For starters, its reach is astounding: the site has over 650 million users, most of whom visit the site every day. And according to data from Compete, social media sites send more referral traffic to online retail sites than Google. It’s no wonder that retailers are leveraging Facebook as a new sales channel.
Continue reading “How To Successfully Leverage Facebook To Drive Commerce”
Han describes Tyco’s continuing dedication and investment in the retail industry, through data-driven devices that are designed to minimize investments and lessen duplication of applications. The retail side of Tyco’s business is approximately $1 billion across 70 countries.
With 5,500 stores receiving merchandise from just three distribution centers, General Nutrition Centers (GNC) needed a warehouse management system with quick reflexes. GNC, the largest global specialty retailer of nutritional products, went live with RedPrairie Warehouse Management and Workforce Management in January 2010 for multi-channel fulfillment across its chain of retail stores, including 1,000 franchise locations and 1,200 Rite Aid-based stores-within-a-store.
From the GNC DCs in Arizona, Pennsylvania and South Carolina, daily orders must be planned, allocated, picked and ready for shipment in 90 minutes or less, noted Lee Karayusuf, Senior Vice President Distribution and Transportation for GNC. “To meet that pace, to get the orders out the door each day, we offer users compensation based on how productive their picking is,” he explained. “The solutions we chose had to support that practice, and enhance efficiency across multiple channels of business.” More than 145,000 order lines are fulfilled daily using the new system.
To complete the solution set, GNC also implemented RedPrairie’s Event Management, Scorecard and Web Visibility.
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David Gruehn, Microsoft
Gruehn talks about retail industry trends and how Microsoft is working, along with partners, to bring retailers connected solutions that will allow shoppers to experience the same brand experience across every channel, including the “home” channel.