Verizon and Cisco Team Up To Deliver Enhanced Retail Experiences

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In four separate initiatives, Verizon Wireless and Cisco are working together to create more advanced products and services for their retail customers. The initiatives are as follows:

  • Mobile Tablet – Verizon Wireless will be the first service provider to deliver a 4G wireless version of Cisco Cius™ mobile business tablet, scheduled to be available in Spring 2011.
  • 4G Wireless WAN Interface – Cisco’s 4G wireless wide area network (WAN) interface, on the second-generation Integrated Services Router (ISR G2), will help Verizon Wireless small and medium-sized business compete in the mobile arena.
  • Cisco 4G Enhanced High-Speed WAN Interface Card (EHWIC) – Part of Cisco’s next-generation mobile Internet architecture deployment at Verizon Wireless, the EHWIC spans from cell towers to the network core to support a wide range of intelligent mobile devices and applications.
  • Dynamic Mobile Network Routing (DMNR) – Based on Network Mobility (NEMO) support in the Cisco IOS®, DMNR enables the Verizon Wireless 4G LTE Mobile Broadband network to deliver a faster WAN experience and help businesses scale wireless to wireline private networks.

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CrossView Debuts New Mobile Solutions For Optimized Search & Shop


CrossView
, provider of cross-channel commerce solutions, announced the addition of mobile solutions to its current suite of offerings during the 2011 National Retail Federation (NRF) annual convention in New York.

The new mobile solutions, Mobile Commerce Store and Mobile Point of Sale are designed to allow cross-channel retailers to leverage their existing infrastructures to deploy mobile web stores, mobile shopping assistance tools and mobile POS for retail sales associates. The solutions, which plug directly into existing cross-channel platforms, enable retailers to create an enhanced mobile shopping experience based on existing customer insight and history.

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Roundy’s and Dick’s Select Revionics For Price Optimization

Revionics, Inc., provider of retail life cycle price optimization solutions, recently announced that Roundy’s Supermarkets, Inc. selected Revionics for price optimization. Revionics will provide Roundy’s Everyday Price Optimization, which includes Revionics category planning tools, weekly price maintenance capabilities and recommended, optimized prices across all pricing zones, each week.

Based in Milwaukee, Wisconsin, Roundy’s Supermarkets operates 155 stores under five banners, including Pick ’n Save, Rainbow, Copps, Metro Market, and the newly launched Mariano’s Fresh Market. Roundy’s will launch their initiative with Revionics by leveraging their Analytic Services, which will provide Roundy’s insight into market patterns and consumer preferences, to make better, fact-based decisions.

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Social Media Analytics Solutions Front And Center At NRF 2011

As retailers strive to garner real-time actionable insight at every touch point, solution providers are responding with tools designed to empower marketers with rich information available in real time. One of the key themes throughout the last three years at the National Retail Federation’s annual conference in New York has been social media, which in 2011 has graduated to a greater focus on analytics. Taking the cue from other channels, retailers realize that they need to be able to efficiently collect and effectively analyze the success of their social media efforts and they are looking towards solution providers to create the necessary tools.

Gleanster confirms this message in its November 2010 Gleansight Social Media Marketing study: “Because brands are using a variety of platforms and tools to broadcast their messages, they are finding that they do not have one clear and consistent dashboard to monitor success. There is progress being made, however, and some prominent vendors are introducing increasingly sophisticated monitoring engines that will help to further quantify and qualify social media success.”

During the January 2010 NRF event, a number of solution providers touted solutions designed to help retailers garner customer feedback from the online social sphere: Continue reading “Social Media Analytics Solutions Front And Center At NRF 2011”

How To Successfully Leverage Facebook To Drive Commerce

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Brad_KlausSocially-driven features like Share-Within-Your-Network (SWYN) and Refer-a-Friend enable retailers to extend brand outreach by empowering enthusiasts to spread the word. Social Marketing-as-a-Service program provider Extole, founded in 2007, offers a fully integrated platform designed to enable high-value customer referrals, social fan base expansion and visible brand recommendations. Retail TouchPoints had the chance to catch up with Extole CEO Brad Klaus to explore Facebook retail best practices, how to quantify Facebook marketing and the effectiveness of building a “social graph” to identify influencers.

RTP: In 2011, one of the key trends on the social/retail front is the ability to enable purchases from within Facebook. What are your thoughts on the potential for Facebook Commerce, or “F-Commerce?”

Brad Klaus: There is no doubt that Facebook is becoming a major channel for retailers. For starters, its reach is astounding: the site has over 650 million users, most of whom visit the site every day.  And according to data from Compete, social media sites send more referral traffic to online retail sites than Google.  It’s no wonder that retailers are leveraging Facebook as a new sales channel.

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Adidas, Best Buy and Kraft Foods Test Digital Concepts with Intel

Intel_Adidas

The Intel booth was abuzz with activity during the recent National Retail Federation annual convention in New York. Show attendees packed into the booth to view new proof-of-concept digital marketing tools developed by Intel along with partners Adidas, Best Buy, Kraft Foods and Procter & Gamble.

Each of the tools allows shoppers to interact with the technology during their shopping experience. At the Adidas display, shoppers were treated to a wall-size digital display that helps them choose the right athletic shoe. Customers can use a touch screen to select shoes on a virtual shelf, view the item from multiple angles and receive additional product information.

At the Kraft Foods display, shoppers could locate recipes and create a shopping list while inside the store. The tool suggests recipes based on shopper preferences and helps them plan meals by providing way-finder directions to relevant in-store products.

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TouchPoints TV: James Han, Tyco Retail Solutions

James Han, Tyco Retail Solutions

Han describes Tyco’s continuing dedication and investment in the retail industry, through data-driven devices that are designed to minimize investments and lessen duplication of applications. The retail side of Tyco’s business is approximately $1 billion across 70 countries.

GNC Taps RedPrairie For Warehouse, Workforce Management

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store_GNC_capWith 5,500 stores receiving merchandise from just three distribution centers, General Nutrition Centers (GNC) needed a warehouse management system with quick reflexes. GNC, the largest global specialty retailer of nutritional products, went live with RedPrairie Warehouse Management and Workforce Management in January 2010 for multi-channel fulfillment across its chain of retail stores, including 1,000 franchise locations and 1,200 Rite Aid-based stores-within-a-store.

From the GNC DCs in Arizona, Pennsylvania and South Carolina, daily orders must be planned, allocated, picked and ready for shipment in 90 minutes or less, noted Lee Karayusuf, Senior Vice President Distribution and Transportation for GNC. “To meet that pace, to get the orders out the door each day, we offer users compensation based on how productive their picking is,” he explained. “The solutions we chose had to support that practice, and enhance efficiency across multiple channels of business.” More than 145,000 order lines are fulfilled daily using the new system.

To complete the solution set, GNC also implemented RedPrairie’s Event Management, Scorecard and Web Visibility.

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TouchPoints TV: David Gruehn, Microsoft

David Gruehn, Microsoft

Gruehn talks about retail industry trends and how Microsoft is working, along with partners, to bring retailers connected solutions that will allow shoppers to experience the same brand experience across every channel, including the “home” channel.