In the current economic climate, the margin between success and failure is slim, and pulling a few key levers could easily mean the difference between comp stores swinging from positive to negative. With only a few weeks before Black Friday, retailers are urged to register for this webinar
to tune up their cross-channel strategies to drive more store traffic and convert more sales. The webinar will offer insights into the follow 5 areas:
- Cross Channel Buy, Pickup In-store: Whether it is from the online channel, the mobile web or a catalog, consumers now expect the convenience of picking up that item at their local store location.
- In-Store Save the Sale: Using in-store kiosks and mobile apps connected to the e-commerce engine, retailers are avoiding out of stocks and enabling self-service scenarios.
- Increasing the Relevance of Associate Engagement: By providing access to wish lists, buying history and recommendations, retailers are bringing service functions traditionally found online into the store.
- Expanding Endless Aisle Capabilities at the Store Level: The ability to capture orders for an expanded assortment of products, without having to stock the inventory in every store, is emerging as a key competitive differentiator.
- Global Inventory Availability: Providing the ability to check inventory availability across other local stores and account for dynamic changes across systems and locations.
Continue reading “Holiday Sales Checklist: The Top 5 Ways to Convert More Sales in the Store During the Peak Selling Season”
The massive expansion of channels and devices, coupled with the explosion of social media, has presented new paths to connect and engage with consumers, but these trends have also created a “raging tsunami of information” for retailers to manage. These new opportunities and challenges were central themes during the 25th annual Teradata Partners User Group Conference and Expo held in San Diego this week.
Darryl McDonald, Executive VP of Business Development and Marketing at Teradata encouraged companies to create value from this wave by “socializing the data” – combining it with what they already know about their customers, supply chain, financial performance and partners. “Organizations that can figure out how to use this information to differentiate themselves will create a clear competitive advantage,” McDonald said. “By opening up access to the entire corporate ecosystem – and incorporating big data from the Internet, social networks, and unstructured data from emails and call centers – enterprises can generate a supercharged view for both business and technical users, expanding the frontiers of insight and innovation.”
McDonald pointed to companies such as InterContinental Hotels Group, which has driven $2.5 million per month in sales from mobile bookings – a 400% increase in the last year, by introducing an Apple iPhone app allowing hotel guests can make reservations.
Continue reading “Socialization Of Data, Relationships Explored At Teradata Conference”
In recent years, customer-centricity has truly become a focal point of retail. Customers exhibit a strong, positive response to retailers who make an effort to understand them and tailor their merchandising, marketing and promotions accordingly.
Know Thy Customer:
Throughout this webinar, “The Ten Commandments of Customer-Centric Retailing”, you will learn approaches for adopting customer-centric retailing across every area of your business, helping you create a consistent and effective multi-channel experience for your customers and generating loyalty and buzz along the way.
Continue reading “The Ten Commandments of Customer-Centric Retailing”
The social sphere continues to demonstrate how word of mouth can positively and negatively serve retail brands, but its potential for search and gift guiding is coming to life in the months moving toward holiday. Online shoppers have indicated that they’re increasingly tapping social networks for gift ideas, as 27% of holiday shoppers last year used social networks for clues on what gifts to buy friends and family, according to eMarketer. Even more online shoppers are expected to tap social networks like Facebook for gift-giving ideas.
“A great way to drive gift purchases this holiday is to use Facebook and Twitter to launch ‘gift guides’ tied to promotions,” said Clay McDaniel, Principal and Co-Founder of Spring Creek Group, a Seattle-based social media strategy and marketing services agency.
McDaniel encourages retailers to use social networks as a forum to publish offers with verbiage that includes calls to action for particular gift purchases, like “Save 10% on Best Gifts for Grandma,” or “Find Dad’s Gift – and Save 20%.”
Continue reading “Social Media Search Key Trend for Holiday Shopping”