Young Adults Still Prefer Offline Marketing Offers

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By Tom Ryan, RetailWire

Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry execs get plugged in to the latest news and issues with key insights from a “BrainTrust” panel of retail industry experts.

Despite the popularity of Facebook with the demographic, by a wide margin 18- to 34-year-olds still prefer to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey from ICOM, a division of Epsilon Targeting.

The survey found that across a number of household, health and food products, the preference for 18- to 34-year-old Americans to receive marketing information from offline sources, led by mail and newspapers, is two to three times greater than online sources, such as social media. The one exception was travel, where online information was preferred to offline by a 42% to 35% margin.

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Shifting Shopper Preferences: Analyzing The Latest Data on Cross-Channel Trends

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sc_rtp_web_lp_imageTapping into brand new data from the 2010 Research Study “Cross-Channel Brand Interaction: 2010 Consumer Preferences,” this Webinar will provide insights into the innovative changes retailers are making to redefine the customer experience and create competitive edge around cross-channel capabilities. Some of the key areas addressed in the webinar include:

  • The Rising Expectations of The Connected Consumer
  • The Need for Cross-Channel Transparency
  • Mobility: More Than a Channel
  • The Keys To Delivering A Unified Customer Experience
  • What Stands in the Way for Retailers

To learn more about the processes and tools you will need to satisfy the connected consumer, join us for the “Shifting Shopper Preferences” Webinar.

Featured Speakers:

  • Jim Bengier, Global Retail Executive, Sterling Commerce
  • Jamus Driscoll, VP of Marketing, Demandware, Inc.

Continue reading “Shifting Shopper Preferences: Analyzing The Latest Data on Cross-Channel Trends”

ISD Payment Switch
 Celebrates 25 years and Givex Gift Card Program Integration

ISD Corporation, a provider of secure payment management software and solutions for merchants, and Givex, a global provider of closed loop card technologies including gift, loyalty, and other stored value programs, have announced the integration of the Givex gift card program to the ISD Payment Switch. The announcement follows ISD’s 25th anniversary in the payment software industry.

The Givex integration is designed to allow merchants using the ISD Payment Switch to take advantage of Givex’s gift card program so they can drive customer acquisition and sales. Merchants will be able to activate, reload and redeem gift cards, giving recipients the extra push to make their first purchase from a business.

Givex’s goal is to provide solutions for businesses so they can acquire new customers, learn about customers by building a customer database, communicate with customers, and reward loyal customers.

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 Celebrates 25 years and Givex Gift Card Program Integration”

5-Question Quiz To Gauge Your Social Media Strength

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By Ramanujam Srinivasan, Lead Technology Architect, Wipro

rama_capBeing an innovation and social media evangelist at Wipro, there are a few questions which come back frequently to me while interacting with Brand & PR managers – Am I doing enough on Social Media? Can I bank upon it as a channel of marketing/sales? How do I know if I am being effective?

Following is an approach to ascertain whether your organization/brand is following a good Social Media strategy and test how strong your “social media harness” really is.

1. Defined roles

  • Do you have a Social Media leader in your organization? 4 points
  • Is there a defined role and KRA for the leader? 2 points
  • A social media execution team to go with it? 3 points

2. Ubiquitous presence – Presence on social media channels is a relative thing. A niche brand might do well by not only creating its own community, but also connecting to customers on other popular social networks. Below are some broad classifications of social media channels that exist today.

Solution Spotlight: OrderGroove Provides Subscription-Based Tools To Enhance Online Loyalty

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ss_ordergroove_logo_capConcept:
OrderGroove’s technology is designed to allow retailers to tap the power of convenience to turn new and existing customers into repeat buyers — with the ultimate goal of increasing sales, building customer retention, maximizing lifetime value and slashing customer defection rates.

OrderGroove’s flagship SaaS solution, the RetentionEngine Platform, is designed to allow online retailers to turn any purchase into an ongoing subscription, over which the customer has complete control. Retailers can also allow customers to sign up for clubs to their favorite brands.

OrderGroove aims to encourage one-time purchasers to become repeat, subscription-based customers. For example, a customer may visit filtersfast.com to purchase HEPA air filters. Instead of capturing just a one-time sale, filtersfast.com uses OrderGroove to automatically ask the customer if he would like to sign up for regular deliveries of his specified filter, at no extra charge and perhaps attached to a special incentive, such as 10% off on all items included in the subscription. Another example is a customer who signs up to receive a new dress shirt every month from their favorite apparel brand.  In both cases, the customer can participate in a useful, free service that saves time and money, and the retailer “locks in” a customer and for repeat business.

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“Daily Deals” Model Emerges As Hot Promotion Proposition

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gilt_capAs consumers continue to keep a keen eye out for values, retailers are looking to the “daily deals” concept for guidance to increase profit and gain customer loyalty. Built on the model of creating urgency among consumers, several new online sites have shown substantial growth by offering discounted deals or special selections that last for a limited amount of time. Groupon, an early leader in the deal-a-day scene generated 4.6 million unique visitors a month, according to web analytics company Compete.com.

Woot.com, a one-item daily deal site offers site visitors the chance to shop a 24-hour auction, or until the item’s stock is depleted. At 11:59 every night, a new auction begins. Although its variety of branches shirt.woot! kids.woot! sellout.woot! and wine.woot! create room for niche audiences, the site fosters a “shopping competition” to vie for Internet deals chosen by users. The shopping objective? To purchase the item before the main page displays the “SOLD OUT” sign. Continue reading ““Daily Deals” Model Emerges As Hot Promotion Proposition”

The Basic Principles of Cross-Channel Marketing

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By Bob Fetter, Senior VP, Pluris Marketing

bobFetterTo begin with, I’ve renamed this area of interest cross-channel marketing, as opposed to multi-channel marketing.  Anyone can do multi-channel marketing. Any retailer that has a storefront sends out emails and has a Facebook page is marketing in three channels.  Few companies, however, can do cross-channel marketing — where consumers are engaged with a brand in a consistent and directed fashion across every marketing channel.  Cross-channel marketing is tough, and here’s why:

  • Each channel is within an organization silo;
  • Data is difficult to pull together and coordinate;
  • Consumers use each channel in different and unpredictable ways.

o truly become an effective cross-channel marketer, marketers must adhere to some basic principles, most importantly to ensure that the organization is aligned to be a cross channel marketer. Continue reading “The Basic Principles of Cross-Channel Marketing”

An Offer Customers Can’t Refuse

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wp_drc_cap_isd Modern complexities have made retailing faster and sleeker, while sales opportunities and complexities have grown with each new channel and technology. Now, instead of focusing on one channel to extend offers, most retailers have to communicate and manage offers across the web, email, mobile, social, live agents and in-store via point of sale. Extending and evaluating the results of an offer is the most underrated thing a retailer does in the world of multi-channel commerce, and the most important. According the “Retail Email Blog,” 2009 saw record email volumes from retailers. Top online retailers sent an average of 132 promotional emails to each of their subscribers, a 12% increase over 2008 — and 39% increase over 2007. That means top online retailers sent more than twice the amount of offers to customers over the past two years. That offer represents the mechanism through which customers will ultimately make the decision on whether or not to pull the trigger on a purchase. Unfortunately, for many retailers, this all important lever continues to be sent without testing, process evaluation or overall analysis.

For turnkey solutions to optimize your customer offers and 6 Best Practice Tips, download this white paper, “Building the Perfect Offer” by filling out the form bellow.

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A Scalable Approach to Thin Client Solutions

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wp_drc_cap_isdTight margins and heightened competition continue to present challenges to SMB retailers. Whether for the point of sale (POS), in the back room or at headquarters, merchants are seeking solutions that afford flexibility and reduce operating expenditures, while simplifying processes and maintaining market share. Download this white paper , “A Scalable Approach to Thin Client Solutions,” for a comprehensive view of how to leverage scalable, thin client solutions to match your business needs, and industry insights, including how 44% of “average” retailers have slated web and network-based POS applications like thin client as one of their top 10 customer-centric technology enablers over the next 24 months, according to Aberdeen Research.

Fill out the form below to download your complimentary copy of “A Scalable Approach to Thin Client Solutions.”

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Taking POS Out of PCI Scope

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wp_drc_cap_isdWith the development and enforcement of the Payment Card Industry (PCI) standards over the past 2 years, retailers and POS software vendors face significant investments in time and money to comply. Download this white paper “Taking POS Out of PCI Scope” for turnkey deployment architectures that allow retailers to reduce the manpower to manage integrated store payment and cardholder data. Learn about the benefits to both the POS software vendor and the retailer in taking the POS software out of PCI Scope, including:

  1. POS application software is not subject to PA‐DSS since it does not store, process, or transmit cardholder data.
  2. POS application software is not subject to annual QSA assessment and the associated costs.
  3. The need for POS application software upgrades and rollouts related to PA‐DSS changes is eliminated.
  4. Exposure to theft is reduced since sensitive cardholder data is no longer stored in each store’s POS transaction log (TLOG). All data
  5. required for settlement is stored safely at the central Payment Switch.

Fill out the form below to download your complimentary copy of “Taking POS Out of PCI Scope.”