Build-a-Bear to Re-launch Web Store For Enhanced Personalization & Engagement


Build-a-Bear Workshop
will re-launch its web site on ATG Commerce OnDemand, according to a press release. The interactive entertainment retailer of customized stuffed animals is looking to enhance the unique, interactive in-store experience and attract and engage guests through its online channel.

With a broad and loyal customer base and strong merchandising expertise, the management team of Build-A-Bear Workshop was seeking an e-commerce partner that could power a relevant and personalized shopping experience on the company’s retail site, buildabear.com.

ATG Commerce OnDemand, a hosted e-commerce solution available via Software-as-a-Service (SaaS) or a license with dedicated hosting and managed services, provides Build-A-Bear Workshop with advanced personalization capabilities designed to tailor content for a variety of guests. Business tools designed for use by merchandisers are designed to allow the company to make targeted offers to encourage increased order sizes, and make personalized promotions. Build-A-Bear Workshop will have complete real-time control over its online merchandising to adjust marketing tactics in response to customer dynamics, according to the release. Continue reading “Build-a-Bear to Re-launch Web Store For Enhanced Personalization & Engagement”

Taking Costs Out of the Store: 5 Steps Retailers Can Take To Optimize Efficiency in 2011

Unlike the heydays of big box expansion where chains took a cookie cutter approach to design and operations, in today’s world not every store is the same. Given that reality customization of equipment, service and maintenance is critical.

Reducing costs and enhancing the customer experience are retailers’ top two challenges in 2010, according to the 11th Annual POS Benchmarking Survey conducted by Boston Retail Partners, and the best way to address those challenges is through the effective use of best-in-class and innovative retail technology.

During this webcast we’ll examine ways leading retailers reduced their current costs by as much as 50% by taking a closer look at their store and offering alternatives based on their individual service and maintenance needs. In addition, the webinar will look at ways innovative retailers are using mobile and self-serve offerings to reinvent the shopping experience and also realize bottom-line efficiencies.

Join your peers for this free webinar as we uncover the 5 Steps Retailers Can Take To Optimize Efficiency & Take Costs Out of the Store.

When? Thursday, September 30, 2010 at 12:00 PM – 1:00 PM EDT

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Mobilizing The Shopping Experience: Tips for Building Relevant mCommerce Relationships

View this free webcast as we uncover strategies retailers can employ today that will bring them up to speed and ready to connect with the growing number of mobile shoppers. This webinar is designed to help retailers move off the sidelines offering how-to tips for:

  • Getting started with mobile
  • Getting buy-in for mobile apps in the store

Industry analysts have predicted that retailers that get in early and learn what their customers want from their mobile experience will drive the evolutionary curve of mobile shopping. Those who sit on the sidelines watching will quickly find themselves too far behind to catch up with any competitively differentiating capabilities.

When? On-Demand

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View the Webinar’s Slide Deck:

Best Buy, American Eagle, TSA, Macy’s Check In With New Shopkick Mobile App

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3_checkin_screen_overlayWhile Facebook Places, Foursquare and Gowalla have hinted at the potential of location-based apps by having customers “check in” while they are shopping at a particular location, a new mobile application is taking location-based engagement to new levels.

The new app called Shopkick has emerged with a retail-centric approach app that ups the ante on “checking in” by synergizing location-based awareness with in-store offers and special rewards. Contrary to typical location-based apps, ShopKick doesn’t tap GPS, but rather utilizes custom hardware created and installed in partner stores, now including Best Buy, American Eagle Outfitters, Macy’s and The Sports Authority.

Continue reading “Best Buy, American Eagle, TSA, Macy’s Check In With New Shopkick Mobile App”

CRM Optimization: Using The Latest Tools To Make Friends In Retail

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Edit_-_Stanton_HSBy Stanton Kawer, CEO of Blue Chip

I don’t want another text message or Facebook update, I want a friend.

In the retail industry, our approach to CRM platforms has been extreme. Way back in 2008, the common refrain was “I don’t know what to do with all my data.” Retailers understood that data was significant. They had gotten much smarter about acquiring information; they just didn’t know the best way to utilize it.

Since 2009, the evolution of technology models and applications has invited a willingness to try almost anything.  From global brands to start-ups, the retail community has been testing and trying to be first to market with texting, mobile couponing, social media initiatives and sales incentives — anything and everything they could throw at the wall to engage consumers.

Continue reading “CRM Optimization: Using The Latest Tools To Make Friends In Retail”

Nordstrom Links Bricks & Clicks With Cross Channel Visibility

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Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry execs get plugged in to the latest news and issues with key insights from a “BrainTrust” panel of retail industry experts.

Nordstrom appears to have achieved the link across selling channels that most retailers aspire to, according to reports. The department store chain manages inventories at its store and its web site as one entity. If a shopper is looking for a particular item online and it is not in stock in the warehouse, Nordstrom will still be able to fill the order pulling from store stock.

The same is true for in-store shopping where an item out-of-stock at a particular location does not mean the consumer is out of luck. Nordstrom has the ability to either grab the item from another store or from its web site. Store employees have the inventory information right in front of them in stores so they are able to assist the shopper in making the purchase.

Jamie Nordstrom, EVP of Nordstrom and President of Nordstrom Direct, told The New York Times that the company’s approach has driven “some pretty meaningful results.”

Continue reading “Nordstrom Links Bricks & Clicks With Cross Channel Visibility”

Amplify Brand Image By Matching Campaign Strategy With Workforce Allocation

With many retailers looking to gain market share during this holiday season, store associates represent the front line between customers and the retail brand. Join us for this webinar to learn how industry leaders are aligning their brand strategy to the customer experience.

The webinar will present specific suggestions on how retailers can define and quantify the customer experience and balance those metrics with workflow by:

  • Optimizing customer interactions with the right staffing levels at the right times
  • Executing store level tasks at the right time of day with the right level of staffing

With the all important fourth quarter just around the corner, brand image is as important as ever! Quality service levels are now required to convert foot traffic to sales while perfect field execution must be achieved to implement corporate strategies to capitalize on the investment of targeted marketing campaigns.

Learn how total workforce management solutions can help you balance your workforce allocation (and spend) to turn browsing shoppers into lifelong customers by viewing this On-Demand webinar.

When? ON-DEMAND

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Webinar PowerPoint Presentation:

Tracking The Top 10 Trends in Store Systems

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drc_ebook_tekserveThe challenge to reduce costs while improving the customer experience are often at odds for retailers in today’s business climate. However, many retailers are finding innovative ways to use mobile devices, self-service kiosks and cross-channel integration to achieve both of these goals. Download this new E-book for insights into the short-term rollout strategies retailers can follow to realize quick wins and keep pace with their store systems.

In addition to tracking the top trends, the E-book provides a “reality check” for each area with suggestions on what to look out for as retailers look to optimize trends such as:

  • Bringing Mobile into the In-Store Mix
  • Improving Cross-Channel Visibility
  • Creating Efficiencies through Workforce Management
  • Improving the Impact of CRM & Loyalty
  • Using Digital Signage to Engage Shoppers
Register below to download the E-book today to see how your current store systems strategies stack up to the latest trends.

Enrolling Customers In Mobile Pay Networks Could Triple Cross Channel Effectiveness

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phone_moneyRetailers who start now building an enrolled customer base for mobile applications and mobile payments will be ahead of the game in the competition to garner the fast-growing mobile commerce revenues, said Richard Crone, CEO of Crone Consulting to a room full of top industry CIOs at the NRFtech meeting in Half Moon Bay, CA this week. “If you are able to control mobile payments registration inside the retail application it will triple your cross-channel effectiveness,” Crone stated. “It is mobile on steroids.”

Crone revealed the details of a new mobile program to the NRFtech attendees that will facilitate the ability for retailers to offer their own mobile payment service to customers without adding any new hardware or becoming dependent on bank- or carrier-controlled Near Field Communications (NFC). “It is a server-resident mobile wallet, located in the cloud,” he explained. Customers using smart phones will be able to complete secure transactions by scanning a barcode at checkout.

Continue reading “Enrolling Customers In Mobile Pay Networks Could Triple Cross Channel Effectiveness”

Solution Spotlight: ILoveVelvet Tailors Shopping Experience For Enhanced Loyalty & Quick Payment

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Today, retailers not only compete with each other — they compete with the ease and personalization of Internet shopping. In a cutthroat market, retailers are looking for ways to attract customers and inspire loyalty, turning a one-time visit into a lifelong relationship. Likewise, customer expectations are evolving to include more personalized service and custom incentives, as well as dramatic reductions in wait time.

Recognizing this developing concern, ILoveVelvet launched in France in 2009, with the mission of enabling luxury and small- to medium-sized retailers the ability to provide this custom shopping encounter while eliminating the payment queue. Customers have the option to allow their purchase history, loyalty card and other information to be stored and accessed by the retailer, and in exchange, are rewarded with a valuable and engaging, one-on-one experience. By providing this tailored shopping experience, retailers build customer loyalty and showcase a high degree of brand differentiation, contributing to repeat sales and potentially creating brand evangelists.

Continue reading “Solution Spotlight: ILoveVelvet Tailors Shopping Experience For Enhanced Loyalty & Quick Payment”