Mobile madness has struck the retail industry full force in the last year. The potential to lend yet another channel to the customer offers a supplement to the customer experience, both in-store and online.
As part of the April 21st Retail 3.0 Virtual Conference & Expo, Andrew Koven, President of E-Commerce & Customer Experience at Steve Madden, shared a case study example of how the shoe & apparel retailer is putting mobile to work.
“We believe mobile provides for that unique informational device wherever, whenever and however,” Koven said during his session titled “Engaging the Mobile Consumer: Strategies to Optimize Customer Acquisition, Conversion and Retention.” “We’re supporting the purchase and the confidence building for the consumer to make that investment in our product.”
Continue reading “Steve Madden Puts Mobile Marketing to Work at Storefront”
The latest consumer buzz has been centered on Apple’s iPad, which surpassed 1 million units sold just under a month after its release. And while the excitement is still in full-force nearly two months since it was unveiled, one retail solution provider is already preparing to empower retailers with the tools to bring the iPad’s buzz into their stores.
Escalate Retail recently announced the availability of its Clienteling solution on the iPad. The new application is designed to bring the potential of the iPad to life for the retail environment, as the device is well suited for in-store customer interactions fueled by Clienteling applications.
“[Imagine an in-store shopping trip where] your salesperson has access to the entire assortment — not only what they sell across the chain — but access to inventory, product information, reviews and details, all the things that today’s consumer really wants to know, and frankly, expects,” said David Bruno, Director of Marketing, Escalate Retail. “The Internet now makes that available in the store in a nice-sized device that’s easy for your salespeople to carry around. It really translates the richness of experience that consumers are used to online and puts it in every salesperson’s hands on a very highly interactive device, the iPad.”
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