Retailers looking for real world examples of how social shopping and mobile messaging can drive revenue and consumer satisfaction have a new platform for education. The Retail 3.0 Virtual Conference & Expo, which will be presented online on April 21st, will bring together comprehensive, insights from some of the innovators in retail, including Office Max, Steve Madden, Wet Seal and LoveSac.
With an agenda modeled after each phase of the customer lifecycle, the Retail 3.0 event will kick kick off with the Next Generation Marketing Keynote presentation from Mark Andeer, VP of Brand Strategy at OfficeMax titled: “The New Rules of Messaging to Consumers.”
Addressing the emerging media channels, the online event will feature Jon Kosoff, Wet Seal’s Director of E-Commerce & Direct Marketing, sharing a case study of how Wet Seal is successfully leveraging Social Shopping.
In addition to social media, the Retail 3.0 event will present a session on “Engaging the Mobile Consumer,” during which Impact Mobile President Gary Schwartz will share his perspective on the next generation of mobile commerce. This mobile session will also have a case study from Steve Madden, where President of E-Commerce & Customer Experience Andrew Koven, who will share experiences from the recent launch of the retailer’s mobile Web site.
Continue reading “Insights On Social Shopping, Mobile Engagement Shared By OfficeMax, Wet Seal On Retail 3.0 Agenda”
Social media marketers looking for an indication that their efforts are helping the bottom line will be encouraged by findings that social friends and followers feel more inclined to purchase from the brands they are fans of.
More than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same, according to new research from Chadwick Martin Bailey and iModerate.
The power of social media is clearly impacting brand identity and word-of-mouth. 60% of respondents claimed their Facebook fandom increased the chance they would recommend a brand to a friend. Among Twitter followers, that proportion rose to nearly eight in 10.
The researchers also explored why social media users become brand fans. The top reason to friend a brand on Facebook was to receive discounts, followed by simply being a customer of the company and a desire to show others that they support the brand. On Twitter, discounts, up-to-the-minute information and exclusive content were the main draws; only 2% of respondents followed brands on Twitter to show their support.
Researchers asked respondents about why they had first decided to follow brands. Among Facebook fans, the top reasons were being a customer (49%) and to show support (42%), with discounts and promotions coming in third (40%). Another 34% simply said it was fun and entertaining to become a fan. On Twitter, being a customer won out (51%), with discounts (44%) and fun (42%) rounding out the top three.
As the retail environment begins to show signs of life, retailers are taking an optimistic approach with marketing messaging. Known for its cause and optimistic marketing efforts, Office Max is taking a light-hearted approach to innovate and give customers something to shop about.
The company recently unveiled its first high-tech private label product line, ENGAGE, which was designed to offer customers affordable technology products and accessories that reflect the company’s tagline: Connect to the Future of Computer Technology.
Office Max launched its first campaign since 2004, citing a new moniker, “Good News for Business.”
“Marketing is focused on the future,” said Bob Thacker, VP Marketing, Office Max. “It’s really about what can be. The very nature of marketing is to be positive, and I think the last year or more, most marketing for many companies has been paralyzed — and to hold up a mirror and show people the ugly side of mankind and the economy is a mistake.”
Continue reading “Office Max Readies for Recovery With Optimistic Marketing Concepts”