The unveiling of Victoria’s Secret mobile commerce Web site last week signaled that the small screen is quickly evolving from window dressing to a real revenue stream. Victoria’s Secret recently called on New York-based Usablenet to design and launch a mobile-optimized site that allows users to find and purchase products when they are on the go. Usablenet is a managed service that leverages the features and functionality of a company’s existing Web site and extends it to all mobile devices worldwide, without requiring client IT or Web-design resources.
Jason Taylor, Vice President of Mobile at Usablenet, suggests mobile commerce sites should aim to create a successful experience for the consumer and provide the ability to streamline purchasing. “Without a specialized mobile site, retailers have found it very hard for end users to navigate and process a purchase because of the complexity of online purchasing nowadays, which uses technologies which aren’t very well supported by the mobile device,” notes Taylor.Taylor says a mobile platform allows retailers to customize which products are displayed prominently on the site, and to customize search and find features that are there for contextual mobile users, featuring things like special items, top sellers or a catalog quick order option, which allows customers to use a catalog quick order number to complete a transaction on a mobile phone.
Continue reading “Victoria’s Secret Mobile Commerce Launch Targets Underlying Revenue Streams”
Capitalizing on the power of word of mouth and new media, Overstock.com is emphasizing its loyalty program, The District O Private Lounge as a new channel for customer intelligence. Known for offering brand-name merchandise at discount prices, Overstock.com recently revitalized its Club O loyalty program by utilizing rich customer feedback. Featuring 300+ active members, the Private Lounge is designed to enable Overstock.com customers to play significant roles in keeping the online retailer fresh and its customers loyal. In its first year, the community has helped the retailer refine its popular television advertising, reinstate some of its customers’ most-missed Web features and reinvigorate Overstock.com’s holiday shopping sales.
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Founded in 2007, Sesh.com is part of a new generation of social shopping platforms. Sesh furnishes online retailers with an interactive co-browsing and a real-time communication solution. Sesh provides one-click customer-to-customer group shopping within a retailer’s Web site, offering online retailers a new way to increase sales by enabling their own customers to offer instant purchase validation. Customers can also bring new shoppers to a retailer’s site when they invite friends to “sesh” with them.
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Social networking is staking a claim in retail as a tool for branding, community building, and gathering customer intelligence. Tapping into the growing trend, Mandee is diving in headfirst to connect with shoppers on a more personal level. The ever present question of what consumers want can leave retailers scratching their heads. Voluntary surveys and consumer profiling typically focuses only on information relevant to the shopping experience. Harvesting the power of new media tools, Mandee is leaving it up to the consumer to get personal.
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The current economic climate has created an unsteady pricing scenario for retailers. Commodity costs rose and manufacturers passed on the increases to retailers. With pressure from consumers to maintain product prices, retailers are faced with a constant struggle to pay the bills while keeping customers happy.
Continue reading “DemandTec Offers New Tools To Help Forecast Complex Pricing, Cost Adjustments”
Target dropped its price-matching program in 2002. That, as they say, was then because now it looks as though the retailer may be on the verge of bringing it back. Target has tested the program in two markets since March 15 and began a third in its own Minneapolis backyard on May 1.
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Unlike brick and mortar stores, sales associates are unable to tend to shopping cart abandonment for online shoppers. MarketingSherpa estimates the average cart abandon rate for e-commerce sites is nearly 60%. Online baby specialty retailer Diapers.com experienced high abandoned shopping cart rates, and sought out an effective and cost efficient way to draw these customers back to the Web site to complete their purchase.
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Social media has emerged as a must-have for retailers. While many retailers are cultivating a presence on social networking sites, like MySpace and Facebook, Charlotte Russe has created in-store signage directing customers to their MySpace page for the latest fashion, accessories and even the option to shop. Taking it a step further, the retailer has added a component to its e-commerce site giving visitors the option to ShopTogether. Continue reading “Charlotte Russe Takes Social Shopping A Step Further with ShopTogether App”
Talk about a tough hand to play. Trying to read the straight flush or straight bluff of consumers is still proving to be difficult for retailers as they do their best with a decidedly mixed collection of cards. Placing the right bets on pricing, ad strategies and overall market positioning hangs in the balance.
“There are some signs that consumer spending may increase and some overall indicators are showing stability,” says Lars Pinder, Professor of Economics at the University of Southern California. “But there are some things on the horizon that could slow a fourth quarter recovery and perpetuate the current strategy of deep discounting.”
Continue reading “Economists Suggest Discounting Likely To Continue, Need For New Messaging”
Founded in 2007, Paymo is a mobile payment system designed to allow consumers anywhere in the world to buy online and pay with their mobile phone. Tending to the online population without credit cards, Paymo is designed to give customers an alternative payment method, ultimately helping online retailers expand their customer base.
Continue reading “Paymo Brings Mobile Payment To Consumers Sans Credit Card”