Once relegated to housewives in their mid forties with children, the demographic targets for coupons are quickly shifting as new mediums emerge, according to analysts and presenters at this week’s ACP Coupon Conference. “Our data shows the e-coupon user trends a little bit younger and wealthier in line with the demographics of the online adult (versus offline only),” says Lisa Bradner, Analyst with Forrester Research.
Though cross channel retailing has become a priority retailers cannot ignore, implementing the cutting edge technology and tactical measures seems to leave companies at the starting gate. To address these and other business challenges, several new research studies were presented as part of a recent Retail TouchPoints webinar titled “Cross Channel Retailing for the Anytime/Anywhere Consumer.”
Continue reading “Strategies For Adjusting To New Shopping Patterns Of Cross Channel Buyers”
Date: May 7th, 2009
Time: 2pm EST
By sending direct mail pieces to a better selection of consumers, Cabela’s increased its response rate by 60%, drawing more shoppers into Cabela’s brick-and-mortar stores throughout the U.S. Using the SAS analytics solution integrated with the Teradata data warehouse, “we were able to target a better selection of customers and offer a better selection of products in the flyers to drive customers into the stores,” notes Corey Bergstrom, director of market research and analysis at the $2.3 billion specialty outdoor retailer.
Rich Hanks never set out to be a business author, guru or academic superstar. As chairman and president of automated feedback solution provider Mindshare he simply wanted to publish a book that contained usable information for executives struggling with the practical applications of customer service and how that service hits or misses with customers.
After a relatively uplifting February, it was disappointing for many to see the sales numbers for March. Retail sales decreased 0.6% seasonally adjusted from February and dropped 3.7% unadjusted over 2008, according to the National Retail Federation. “I think the March numbers were a surprise for everyone,” notes Paula Rosenblum, analyst for Retail Systems Research (RSR).
Continue reading “March Sales Slump Prompts Retailers To Reevaluate Rebound Strategies”
Focused on the nurturing the needs and wants of its customers, Westport, CT-based Douglas Cosmetics, the largest cosmetics and fragrance retailer in Europe, is familiar with the sweet smell of success. Since its inception over 35 years ago, Douglas has focused on appealing to the customer’s “heart and mind” by delivering an exceptionally high level of face-to-face customer relationship management at the point of purchase. The company trains its salespeople to be experts in every line so they can help customers find exactly what they need.
After winning “The Rebel Billionaire,” see how LoveSac Founder Shawn Nelson beats the stuffing out of the furniture industry with cool cross channel efforts and in-store ambiance in 20+ stores across the U.S. and Australia
Click here to download the full interview.
Multi-Channel is a hot topic among retail research firms who note that best-in-class retailers are pumping up their efforts to reach today’s consumers in the most comprehensive manner. Aberdeen and Retail Systems Research have each published recent studies on Multi-Channel Retailing and both analyst firms agree that the successful retailers of tomorrow will be those that have implemented multi-faceted multi-channel strategies.
Value retailers such as Costco and BJ’s Wholesale Club with reputations for selling quality merchandise at low prices are benefitting from positive buzz in the blogosphere. The two wholesales clubs received the most favorable Consumer Generated Media (CGM) coverage across the retail industry, according to the conclusions of a recent study from CARMA International, a global media analyst firm.