One of the toughest areas of retailing to define is customer value. The reason is because recency and frequency can change radically within a short period of time. When is a customer simply out of the market for your product? When are they in danger of going to a competitor? And when do they need to be reactivated aggressively or “won back?” With new customers tough to come by, many retailers are finding strategies to define and execute these winbacks.
Continue reading “Re-Courting Customers For Winback Strategies Requires Right Access To Data”
Aeropostale, Family Dollar and Sam’s Club are three of the retailers “almost certain” to see sales increases over the next 75 days, according to predictive analysis reported in the ForecastIQ survey report.
Continue reading “Predictive Research Points to Price-Sensitive Retailers for Near-Term Sales Hikes”
Brick and mortar expansion may have grinded to a halt during the “Great Recession,” but innovative new shopping mediums are still emerging across various distribution channels. With mobile commerce emerging the Web becoming more prevalent as a driver of purchase decisions, a new group of alternative sales models are emerging.
Continue reading “Alternative Sales Models Emerging To Target Changing Shopper Patterns”
In one of the loudest endorsements of cross channel retailing to date, Sears Holdings Corp. announced plans last week to unify the multi-channel services of its Kmart and Sears businesses under the ShopYourWay brand. Driven by positive customer feedback on the choice of products and the various ways to purchase, ShopYourWay is designed to revolve around the lives of customers, according to Richard Gerstein, Sears Holdings Corporation’s senior VP of Marketing.
Continue reading “Sears Aligns All Channels For Personalized Shopping With ShopYourWay Branding”
The learning curve for retail email usage has been interrupted. Several new reports show declining email metrics for the category, and analysts are urging a return to data basics to revive ineffective strategies and tactics.
Continue reading “New Research Sends Retailers Urgent Message To Segment Email Campaigns”
Retail was the clear winner in last week’s Forrester customer experience report, but its author sees a lot of room for improvement. Although the retail industry performed the highest out of 12 categories in using customer experience to stimulate loyalty, Forrester Senior Analyst Bruce Temkin said cross-channel touch points could make retailers better at loyalty marketing, if the customer experience was made a higher priority.
Continue reading “Forrester Report Finds Retail Leads Loyalty Pack, But Channel Connections Still Missing”
Macy’s recent announcement that they will be expanding the MyMacy’s initiative across the U.S. is shaping up as a high profile litmus test of whether offering store and merchandise assortments based on local customer needs and preferences can differentiate the department store enough to grab market share and increase sales.
Continue reading “Expansion Of MyMacy’s Puts Promise Of Localized Assortments To The Test”
In a year when retailers needed to pull out all of the stops to drive traffic and conversions, the Retail Advertising and Marketing Association (RAMA) acknowledged those who outshined their competitors with innovative marketing with the 2009 RACie Awards, as part of the 2009 Retail Advertising Conference in Las Vegas.
Continue reading “Kohl’s, Office Max, Best Buy Dominate Advertising Awards At RAC Conference”
Strategies to drive spending and increase customer loyalty took center stage at the recent Retail Advertising and Marketing Association (RAMA) 2009 conference in Las Vegas.
Continue reading “Strategies To Drive Spending, Customer Loyalty Take Center Stage At Marketing Conference”
Taggle is a new concept designed to allow consumers in a brick-and-mortar retail store to bid on items in a no-hassle way via the mobile device. While designed to work optimally for the iPhone and iPod touch, Taggle can also work for owners of other phones via SMS messaging. In September 2008, the Consumer Electronic Association selected Taggle as one of 15 finalists worldwide as one of the most innovative applications of 2008.
Continue reading “Taggle Brings Mobile Bids To Brick & Mortar Stores”