First the good news: 75% of retailers believe customer-centricity is a “top three success factor” for 2009 and 80% of retailers expect an increased focus on consumer centricity this year, according to IDC’s new “The State of Customer Centricity” study. The reality check from the study, however, shows a gap in retailers’ ability to “walk the walk” on customer-centricity, as IDC found the limited availability of financial and human resources still blocks 37% of customer initiatives.
Today’s email-savvy consumers appreciate a personalized, well-targeted email promotion, but many abandon a retailer if they have a negative email experience. Smart retailers know their best customers and provide them the best deals at the best times via opt-in permission-based email. Two recent research studies confirm this assertion.
Continue reading “The Inbox Battle: Studies Show Paybacks Retailers See From Personalized Emails”
Industry experts and retailers themselves agree that most retail companies have not yet realized the full potential of the breadth of analytics available to them today. Economic climate aside, retailers must strategize for long-term success, and using analytics effectively can go a long way to creating security for businesses on the other side of the economic recovery.
Continue reading “Professor Tom Davenport Advises Retailers To Cultivate Potential Benefits of Analytics”
As retailers struggle to find operating efficiencies while still maximizing revenue opportunities, demand for mobility tools are on the rise and solution providers are responding with applications that are easier and more affordable to implement at the store level.
Continue reading “Mobility Moves Up Priority Scale As Retailers Look For Productivity, Sales Gains”
Borrowing a page from Apple’s playbook, Microsoft plans to open Microsoft-branded retail stores. Although details were limited, Microsoft said the stores’ purpose will be to “create deeper engagement with consumers and continue to learn firsthand about what they want and how they buy.”
With Valentine’s Day spending projections down to $102.50 from 2008’s $122.98 figure, according to NRF, retailers were looking to spread the love and get consumers out spending. While some analysts expressed concern that too many retailers continued to pull the discounting lever, there were some signs this holiday that retailers are getting more creative with cross channel promotional offers that may shore up the broken pricing levels.
If ever there was an American brand that represented the past and present of marketing its Timex. After its legendary days of “takes a licking and keeps on ticking” the watch company now has to focus on the future and that means some creative budget management and cross-channel innovation. Its new marketing team is moving toward both goals.
Continue reading “Timex Makes Time to Upgrade Cross-Channel Presence, Dials In Social Commerce”
With customer data security and current economic concerns top-of-mind at Domino’s, the 8,200-store pizza delivery chain expedited the implementation of new thin-client POS operating platforms for its stores. While in the past Domino’s may have rolled out this type of upgrade during the course of 18 months or more, this POS upgrade went out to 550 stores in six weeks.
Continue reading “Domino’s Delivers Cost Savings, Data Security With Install of Thin-Client POS”
An alarming sales slide in January for many retailers has retail analysts nervously speculating just how far consumer spending may drop in 2009. While the National Retail Federation (NRF) recently projected sales to decline 0.5% versus last year, other forecasters are projecting the sales decline could be even steeper.
Continue reading “How Much Will Sales Slip In 2009? Analysts Anxious As Spending Plummets In January”
Promotional gift cards have had significant appeal to retailers looking to attract new consumers, but one of the major shortcomings about the form of plastic is that most card holders remained anonymous. This made it impossible for merchants to promote to the card holders and drive redemption rates. A new media platform successfully tested with a regional shopping mall could re-write those rules.
Continue reading “Personalized Gift Card Platform Promises To Raise Redemption Rates”