Retail Rebound Not Expected Until 2010 According to TNS Retail Forward Forecasts

Brace yourself. For those retailers struggling in today’s economy, next year could be even more challenging, according to new forecasts from TNS Retail Forward. As part of the retail consulting firm’s  2008 Strategic Outlook Conference series, Senior VP Lois Huff presented a sobering outlook for the retail industry that the declining retail sales will continue next year and aren’t expected to rebound until 2010.
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RetailWire: P&G Tests Online Sales to Consumers

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Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry executives get plugged in to the latest news and issues with key insights from a “BrainTrust” of retail industry experts.

After focusing on cross-channel promotions and online info-sites for years, Procter & Gamble is working with a third-party operated website, theEssentials.com, to sell its brands directly to consumers, thereby bypassing traditional retail outlets.
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Oracle Tests Sales Assistant For iPhone With The Body Shop, Free App Available Next Week

Tapping into the growing use of the Apple iPhone, Oracle created new applications that enable sales associates to access enhanced CRM tasks and information. The Oracle Mobile Sales Assistant and Oracle Mobile Sales Forecast for iPhone will be available as free downloads from the Apple App store in November 2008.
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Connecting with the New Consumer

Connecting with the New Consumer – An Animated Discussion on Strategies to Engage Customers In-Store

While some retailers are spending hundreds of hours per store per week simply to hang signs and labels, other leading retailers have realized millions in savings by reducing the inefficiency of marketing materials implementation within the retail environment.
The session will touch upon many critical topics facing retailers today including:

·   In-Store Marketing
·   Developing Trust Among Shoppers
·   Strategic Use Of Digital Signage
·   Measuring In-Store Marketing
·   Preparing for Mobile Marketing
·   And much more…

Kiosk, Digital Signage Expos Showcase New Customer Engagement Solutions

Looking ahead to one of the most challenging holiday seasons in more than a decade, retailers are taking a harder look at innovative ways to engage the customer and optimize the in-store experience. With retailers striving to up the ante in-store and online, solution providers pushed the envelope by unveiling cutting edge technology at last week’s  KioskCom Self Service and Digital Signage Expo in New York’s Javits Center.
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Cross-Channel Retailers Realize “Need For Speed” As They Get A Jump On Holiday Promos

The holiday season is shaping up to be a game of high-stakes poker played at high-speed. According to experts observing the situation, the key players may call “all in” at any time with an aggressive slate of discounts, promotions, and cross-channel incentives.

“The big change this year is that retailers are moving their holiday campaigns forward in an attempt to close some sales early,” says Chad White Director of Retail Insights and Editor-at-Large for the Email Experience Council. Continue reading “Cross-Channel Retailers Realize “Need For Speed” As They Get A Jump On Holiday Promos”

Q&A With OfficeMax VP Bob Thacker On Cause Marketing, Holiday Promos

OfficeMax has proven itself to be one of the most innovative marketers in the retail space. It recently announced it will reprise its highly trafficked Elf Yourself campaign this holiday season, after driving 193 million website visitors last year to upload a photo so they could see what they looked like as an OfficeMax elf. Following up on the Elf Yourself campaign, now OfficeMax is adding a layer of cause marketing.
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Leading Retailers Step Up Investments In Customer Data, Analytics Tools

Despite the economic uncertainty, retailers large and small are still investing in analytics applications which enable them to access customer shopping history and preferences. At this week’s Teradata users group conference in Las Vegas, retailers from a variety of vertical industries and a wide range of size announced new plans to deploy data warehousing and intelligence platforms to support applications such as market basket, affinity and merchandising-related analysis.

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