Retailers Have Opportunity To Focus On Customer Engagement During Challenging Economic Times

 

It is one of the oldest adages in the business world: “Find opportunity in adversity.” With the economy uncertain at best, and showing signs of adversity at worst, it’s tough for retailers to see 2008 as a year of opportunity. But it is. That opportunity lies in the discipline of customer engagement.

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Grading The Current Back-to-School Campaigns & Promotional Strategies

 

Entering the back half of July, many retailers have shifted their back-to-school strategies into high gear, hoping to drive young shoppers and their parents into stores. Consumers are expected to spend an average of $590 on products during the 2008 back-to-school season, according to a survey conducted by New York-based Brand Keys.

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Clouds in the Coffee: What Retailers Learned From Starbucks Cool-Down

 

Starbucks took about a double espresso-fueled heartbeat to go from innovative retail icon to just another chain struggling to keep up with growth expectations. But the reasons for its decline cannot be attributed totally to the soft economy. I see some deeper, more fundamental problems that all retailers should study and learn from as they start out on an expansion plan.

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Experiential Retail Concepts Interactive Shopping Experiences Attract Consumers

Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry execs get plugged in to the latest news and issues with key insights from a “BrainTrust” of retail industry experts.

By Tom Ryan, Retailwire

While retail expansion has slowed significantly this year, many of the newer concepts are offering fresh takes on the experiential retailing trend, according to Retail Traffic magazine. At experiential retailers, the way consumers interact with the store environment is often more important than the merchandise.
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IBM and Epicor Collaborate To Centralize Store Systems For Specialty Retailers

IBM and Epicor Software are attempting to fill a niche in specialty and department store retail management with a new partnership announced on June 30, 2008. The two companies are developing what they refer to as a “total offering to centrally manage and support point-of-sale (POS) hardware and software via IBM’s Remote Management Agent (RMA),” as described in a recent press announcement.
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New Study Shows Retail Loyalty Programs Lag In Customer Metrics; Progress In Multichannel Approach

Retail loyalty programs are quickly separating into the haves and the have-nots.

That’s the upshot from a recent report from Retail TouchPoints and The Aberdeen Group, titled “Responsive Customer Loyalty: Creating Customer Commitment in Retail.” Among the many positive revelations gleaned from the June survey of retailers is the sophistication and diverse multichannel approach best-in-class companies are bringing to loyalty programs. Continue reading “New Study Shows Retail Loyalty Programs Lag In Customer Metrics; Progress In Multichannel Approach”