Molson Connects Loyalty Loyalty Program to Web Traffic With Newly Launched Site

After a disappointing first attempt at a B2C website with a different vendor, Molson relaunched www.shopmolson.com on the iCongo platform this month. “The original site couldn’t do a lot of the things we wanted so we shut it down,” notes Ross Buchanan, director of digital and relationship marketing at Molson Canada.
Continue reading “Molson Connects Loyalty Loyalty Program to Web Traffic With Newly Launched Site”

High Touch Required Across Channels as Belt Tightening Hits The Luxury Market

With the retail industry taking a hit due to the economic downturn, the luxury sector is also feeling the effects of belt tightening. And as they struggle to drive demand without tarnishing the upscale image of their brands, higher end retailers are forced to look at new strategies to keep customers coming in the door.

Continue reading “High Touch Required Across Channels as Belt Tightening Hits The Luxury Market”

Retail Case Study: ShopNBC Boosts Average Basket Size with Multivariate Testing

In order to quickly test site changes without disrupting their online store, ShopNBC.com needed a solution to cater to its needs without burdening valuable IT and marketing resources. Operated by ValueVision Media, who also owns ShopNBC, the third largest television home shopping network in the U.S, ShopNBC.com offers customer web exclusives.

 

Continue reading “Retail Case Study: ShopNBC Boosts Average Basket Size with Multivariate Testing”

Oracle Delivers Comprehensive Suite Of Retail Apps with Release 13

The wait is over. After three years of purposeful acquisitions of best-of-breed retail applications Oracle Retail has introduced Release 13 which Duncan Angove, general manager and SVP says is “an incredibly important milestone for Oracle. With Release 13 we have delivered on our vision to transform the retail business.”
Continue reading “Oracle Delivers Comprehensive Suite Of Retail Apps with Release 13”

Virgin Protects Customer Experience With Transaction-Level Monitoring

 
“If the system times out for 20 or 30 seconds that’s an eternity for customers at checkout,” says Robert Fort, CIO and VP of IT at Virgin Entertainment Group. That’s the type of misstep Fort is expecting to avoid with the implementation of the Insight business intelligence tool from INETCO Systems Limited.

Continue reading “Virgin Protects Customer Experience With Transaction-Level Monitoring”

Retailers Turning To New Media, New Tactics To Avoid BTS, Holiday Season Discounting Pitfalls

With the positive effects of tax rebates helping to spike sales in May, retailers are now focusing on increasing sales for the the balance of 2008. Most specifically, back to school season and the holidays are on their mind and the prevailing wisdom is that retailers will have to turn to new media and other creative ways to drive sales without falling into the discounting trap.

Continue reading “Retailers Turning To New Media, New Tactics To Avoid BTS, Holiday Season Discounting Pitfalls”

Mobile Phones Emerging As Fourth Sales Channel, Cisco Study Shows Retailers Tap Into All Touchpoints


Mobile devices
are quickly emerging as a fourth sales channel for retailers, according to a new study from Cisco Systems. The company’s third annual e-commerce study found that the rise of social networking and advanced mobile technologies has redefined the online experience and is enabling retailers to capture new sources of revenue by implementing mobile strategies.

Continue reading “Mobile Phones Emerging As Fourth Sales Channel, Cisco Study Shows Retailers Tap Into All Touchpoints”