As CMO for BazaarVoice, Sam Decker has been actively involved in generating 12 billion product reviews since the company started in 2005. The connection between these review sites and manufacturers is easy to see. But retail usage is one of the surprising byproducts of the review sites that BazaarVoice represents. Retail TouchPoints recently caught up with him to discuss new retail developments, and the impact of reviews in a slowing economy. Continue reading “BazaarVoice CMO Shares Insight On The Impact of Reviews & Ratings”
Amazing how smart I was just two years ago. In fact, the world seemed to be full of geniuses. Prognostications on how to feed the monster called ecommerce and increase the yawning chasm called share of wallet were more plentiful than smiley faces at a Wal-Mart. Continue reading “Today’s Retail Models: Everything is Broken, But Cross-Channel Formats Are Still Flexible”
If there was ever a time that retailers wish they could send a personal, emotional, timely message to their best customers, this might be it. With overall sales down across most categories for March and April, and the summer doldrums on the near horizon, every customer and every sale becomes magnified. Continue reading “Insider Tips On How To Avoid The Holiday Email Crush In Retail”
Online search has become an integral part of the way consumers shop. The same concept is coming to life for brick-and-mortar retail stores with new and innovative ways to search and navigate. With the buzz centered on the customer experience, it’s become increasingly important for retailers to provide consumers with simple convenience and assistance. Continue reading “In-Store Search Solutions Empower Shoppers To Navigate Aisles”
Advanced math must plays an important role in retail marketing, giving retailers like The Bon-Ton Stores the competitive advantage they need to leapfrog the competition, says Mike Hayes, senior vice president of marketing for the 280-unit department store retailer located in 23 states. Continue reading “Analytics Jump Start Marketing ROI at the Bon-Ton Stores”
A concept that has been around since the late 1880s, eye tracking has been used for medical research, cognitive studies, and computer usability. A natural for the retail industry, gaze tracking found its way into commercial applications less than 10 years ago. Continue reading “Retailers Quietly Testing Gaze Tracking to Track Promos”
Most digital signage implementations in retail have focused on large plasma screens hung high in the store and broadcasting video-only content. However, some recent and planned pilots are taking the dynamic messaging capabilities of digital signs down to the shelf edge.
Continue reading “New Digital Signage Applications Taking Dynamic Content Down To Shelf Edge”
Shopping trips are down 1.9 trips per week as a result of economic pressures and higher fuel prices, according to The Food Marketing Institute in its recently released Food Retail Technology Benchmarks 2008 report. To combat the lower consumer confidence, retailers are working to entice consumers with loyalty programs, special discounts and promotions such as gas savings cards.