BazaarVoice CMO Shares Insight On The Impact of Reviews & Ratings

As CMO for BazaarVoice, Sam Decker has been actively involved in generating 12 billion product reviews since the company started in 2005. The connection between these review sites and manufacturers is easy to see. But retail usage is one of the surprising byproducts of the review sites that BazaarVoice represents. Retail TouchPoints recently caught up with him to discuss new retail developments, and the impact of reviews in a slowing economy. Continue reading “BazaarVoice CMO Shares Insight On The Impact of Reviews & Ratings”

In-Store Search Solutions Empower Shoppers To Navigate Aisles

Online search has become an integral part of the way consumers shop. The same concept is coming to life for brick-and-mortar retail stores with new and innovative ways to search and navigate. With the buzz centered on the customer experience, it’s become increasingly important for retailers to provide consumers with simple convenience and assistance. Continue reading “In-Store Search Solutions Empower Shoppers To Navigate Aisles”

FMI Report: Consumers Making Fewer Trips, Grocers Push Loyalty

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Shopping trips are down 1.9 trips per week as a result of economic pressures and higher fuel prices, according to The Food Marketing Institute in its recently released Food Retail Technology Benchmarks 2008 report. To combat the lower consumer confidence, retailers are working to entice consumers with loyalty programs, special discounts and promotions such as gas savings cards. 

Continue reading “FMI Report: Consumers Making Fewer Trips, Grocers Push Loyalty”