If you want to influence a consumer’s purchasing decisions, then it’s almost always best to get to their family and friends first. If you can convince family and friends to recommend a product or service, then you’re a long way down the road to making the sale.
Ecommerce is growing sharply — much more rapidly than in-store sales. It grew some 21 percent, to $175 billion last year, crediting ecommerce with six percent of all retail sales, according to new figures from Forrester Research.
It’s no longer enough to improve store productivity and decrease the cost of operations with a new POS system. Today’s smartest retailers are also focusing on increasing customer satisfaction and revenue growth, as they implement new POS systems, according to the February 2008 Aberdeen report titled Migrating to Customer-Centric Point of Service.
With music and movies now available via a quick download to consumers’ desktops, technology has in some ways made it increasingly difficult to bring people into stores, and many entertainment retailers have closed their doors as a result.
Microsoft’s Surface technology made its consumer debut this week at five of AT&T’s retail locations in New York, Atlanta, San Antonio and San Francisco. Given the intense focus on customer churn in the wireless industry, AT&T is making sizable investments in customer experience and is using the innovative touch technology as a key differentiator for its stores.
New Year’s is over, but on the third floor of the Palisades Center Mall in West Nyack, NY, countdowns are heard through the entire galaxy as the next big idea in experiential retailing is poised to take off. Continue reading “Robot Galaxy Blasts Off With New Retail Concept”
With the mobile phone stepping in as a new advertising medium, 25 to 34-year-olds are the demographic for what AdAge is calling the biggest test of wireless coupons to date. Continue reading “Kroger Teams With Packaged Goods Companies to Test Mobile E-Coupons”
The separate loyalty card may become a relic now that retailers can tie their loyalty programs into customers’ credit and debit cards. Continue reading “New Solution Lightens Loyalty Load, Connects Credit, Debit Cards To Merchant Reward Plans”
The premiere edition of Retail TouchPoints magazine, the publication devoted to covering Strategies To Optimize Every Customer Interaction, is now available for viewing and download.
Presented in the NXTBook platform, this digital magazine provides retail executives with an easy-to-access format where they can quickly click-through embedded links to learn more about solution providers and also share relevant content with their colleagues.
From our cover story on Expanding The Moments of Truth to our Q&A with Borders’ CEO George Jones, this first issue provides great insights into the innovative solutions and strategies that are influencing purchase decisions and building stronger relationships with customers across channels.
Realizing retail executives have busy schedules, if you don’t have time to read through all of the relevant articles today, you can quickly save the issue and download it your computer to read on demand when it is convenient for you.
If you enjoy this sample issue, we encourage you to take advantage of the complimentary subscription to receive future issues of Retail TouchPoints magazine. The digital magazine will be published 6x per year and you can also personalize your profile to receive targeted newsletters with specific content around marketing, operations and cross-channel strategy topics.
Using the NXTBook Platform
Here are a couple of quick pointers to optimize your viewing of the issue:
- Save: Use this command in the toolbar to download the issue for offline viewing and also access a ful screen view for easy reading.
- Share: The send button in the NXTBook toolbar allows you to forward a link of the entire publication or specific articles to your colleagues.
- Print: For best results, print the articles of interest from the Nxtbook toolbar, not from your browser command line.
- View: The F11 command will take you to a full screen for easy reading.
To learn more about Retail TouchPoints and our network of newsletters, please click here for background.
Editor & Publisher
Retailers might know how much of an item is sold using a store display versus how much is sold without the display, but until now, most retailers didn’t know how much more they could have sold if the display was located in the direct path of the right shoppers. Continue reading “Wharton’s Fader Studies Impact of Marketing On Shopping Patterns”