Customer Focus, Multi-Channel Connections Top List of POS Initiatives in Aberdeen Report

It’s no longer enough to improve store productivity and decrease the cost of operations with a new POS system. Today’s smartest retailers are also focusing on increasing customer satisfaction and revenue growth, as they implement new POS systems, according to the February 2008 Aberdeen report titled Migrating to Customer-Centric Point of Service.

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AT&T Unveils Surface Technology As Latest Component of Customer Experience Initiative

AT&T Unveils Surface Technology As Latest Component of Customer Experience Initiative

Microsoft’s Surface technology made its consumer debut this week at five of AT&T’s retail locations in New York, Atlanta, San Antonio and San Francisco. Given the intense focus on customer churn in the wireless industry, AT&T is making sizable investments in customer experience and is using the innovative touch technology as a key differentiator for its stores.

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Download The First Edition Of Retail TouchPoints Magazine!

Download the first issue of Retail TouchPoints magazine

The premiere edition of Retail TouchPoints magazine, the publication devoted to covering Strategies To Optimize Every Customer Interaction, is now available for viewing and download.

Download the first issue of Retail TouchPoints magazine
Download the first issue of Retail TouchPoints magazine
Presented in the NXTBook platform, this digital magazine provides retail executives with an easy-to-access format where they can quickly click-through embedded links to learn more about solution providers and also share relevant content with their colleagues.

From our cover story on Expanding The Moments of Truth to our Q&A with Borders’ CEO George Jones, this first issue provides great insights into the innovative solutions and strategies that are influencing purchase decisions and building stronger relationships with customers across channels.

Realizing retail executives have busy schedules, if you don’t have time to read through all of the relevant articles today, you can quickly save the issue and download it your computer to read on demand when it is convenient for you.

If you enjoy this sample issue, we encourage you to take advantage of the complimentary subscription to receive future issues of Retail TouchPoints magazine. The digital magazine will be published 6x per year and you can also personalize your profile to receive targeted newsletters with specific content around marketing, operations and cross-channel strategy topics.

Using the NXTBook Platform

Here are a couple of quick pointers to optimize your viewing of the issue:

  • Save: Use this command in the toolbar to download the issue for offline viewing and also access a ful screen view for easy reading.
  • Share: The send button in the NXTBook toolbar allows you to forward a link of the entire publication or specific articles to your colleagues.
  • Print: For best results, print the articles of interest from the Nxtbook toolbar, not from your browser command line.
  • View: The F11 command will take you to a full screen for easy reading.

To learn more about Retail TouchPoints and our network of newsletters, please click here for background.

Regards,

Andrew Gaffney
Editor & Publisher
Retail TouchPoints