Experts Offer Strategies On How Retailers Can Crack The Code On Mobile Marketing

After seeing coupon redemption rates of 50% in its initial 12 test stores, Subway Restaurants recently expanded its “My Subway Mobile” campaign to more than 100 locations. The chain is now offering a dozen different promotional offers to more than 5,500 customers through the program, which is managed using a service from Modiv Media.
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Retailers Counting On Conversion Analysis To Drive Store Metrics

With physical expansion slowing, many leading retailers are taking a harder look at the performance metrics of their existing locations. Given the more intense focus on metrics, forward-thinking retailers are adopting sophisticated traffic counting systems and developing conversion rate analytics to precisely track how many shoppers are actually making purchases. Continue reading “Retailers Counting On Conversion Analysis To Drive Store Metrics”