Despite the increased attention to digital marketing, recent research shows that traditional mediums such as inserts and circulars are among the most impactful advertising mediums for retailers. Continue reading “Study Shows Circulars Still Most Impactful Ad Medium For Retail”
I got a wiseguy email from an old wiseguy colleague of mine last week. He asked: “Are you ready to dust off your 2002 columns yet?”
Continue reading “Dusting Off Old Recession Strategies Shows That Patience Doesn’t Pay”
Kicking off with Dan Heath, co-author of the best-selling book Made To Stick as the keynoter, last month’s Retail Advertising Conference (RAC), in Chicago, was centered around the theme Make Your Mark and Make It Stick.
Continue reading “PetSmart, Banana Republic Spotlight Customer Strategies At RAC Conference”
After seeing coupon redemption rates of 50% in its initial 12 test stores, Subway Restaurants recently expanded its “My Subway Mobile” campaign to more than 100 locations. The chain is now offering a dozen different promotional offers to more than 5,500 customers through the program, which is managed using a service from Modiv Media.
Continue reading “Experts Offer Strategies On How Retailers Can Crack The Code On Mobile Marketing”
With physical expansion slowing, many leading retailers are taking a harder look at the performance metrics of their existing locations. Given the more intense focus on metrics, forward-thinking retailers are adopting sophisticated traffic counting systems and developing conversion rate analytics to precisely track how many shoppers are actually making purchases. Continue reading “Retailers Counting On Conversion Analysis To Drive Store Metrics”