TAYLRD Tours The U.S. With Airstream Pop-Up Experience

TAYLRD Clothing, an e-Commerce site that allows shoppers to buy from a selection of more than 90 size and fit variants per color of pants, has less than a year of operation under its belt. But youth isn’t stopping the men’s fashion retailer from testing the waters of physical retailing in a unique way — via a 28-foot pop-up Airstream trailer.

The TAYLRDStream mobile pop-up shop experience is designed to showcase the TAYLRD brand and its products throughout the U.S. The trailer includes two fitting rooms as well as a lounging area to browse through the merchandise equipped with music, a TV and a stocked bar.

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BigCommerce Appoints New CMO

BigCommerce has hired Lisa Pearson as Chief Marketing Officer. She will focus on overseeing all aspects of brand and communications, product marketing, demand generation, customer acquisition and partner marketing.

The appointment follows a series of key developments for BigCommerce. The company opened its first European office in London following a $64 million round of growth funding led by Goldman Sachs. It also launched the BigCommerce for WordPress solution, which pairs the content-rich capabilities of a globally popular content management system (CMS) with strong e-Commerce functionality.

“Lisa’s combination of CEO-level experience, deep e-Commerce domain expertise and impeccable track record leading world-class marketing organizations made her uniquely qualified for this position,” said Brent Bellm, CEO for BigCommerce, in a statement.

Pearson most recently served as CEO at Umbel. Before that, she served as CMO for Bazaarvoice, where she was a key member in the team that took the company public in 2012. She also held senior leadership roles at Devries Global and HAVAS.


NRF CEO: $200 Billion Import Tariffs Will Not Work

U.S. tariffs on $34 billion worth of Chinese goods took effect on July 6 and another $16 billion are proposed, but this could only be the beginning. The Office of the U.S. Trade Representative has released a list of $200 billion of Chinese imports to be subject to new tariffs, suggesting that these trade disputes will continue to escalate. The National Retail Federation (NRF) has been one of the strongest opponents of the tariffs; the association already has called, and CEO Matthew Shay recently told CNBC that the tariffs flat out “aren’t going to work.”

Thus far, the Trump administration has placed tariffs on products imported from China, Canada and the E.U., including steel, aluminum, lumber and cars. The administration has studied the prospect of imposing 20% tariffs on imported vehicles across the board, with Trump referring to auto tariffs as the biggest way to leverage more concessions in trade negotiations.

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Abercrombie & Fitch Partners With sbe Hotels For Events, Pop-Up Shops

Abercrombie & Fitch has partnered with sbe, a lifestyle hospitality company, for a series of co-branded events and pop-up shops at select sbe properties. Additionally, members of Abercrombie’s loyalty program, the A&F Club, will receive special benefits at sbe hotels, restaurants and entertainment venues. SBE guests will receive exclusive offers and gain access to the pop-up shops.

The partnership will produce a series of events in the coming months. The first was A&F’s DO IT IN DENIM launch, held July 10 at the Mondrian Los Angeles hotel. Attendees included members of A&F Club, who had the opportunity to see and try the brand’s new denim collection.

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Google Launches Machine Learning-Powered Retail Ad Platform With Shopify

Four months after first integrating its e-Commerce stores onto the Google Cloud service, Shopify is extending its partnership with the search giant to help businesses optimize their purchase of Google shopping ads.

Google Smart Shopping in Shopify is designed to allow retailers to create a campaign by setting a daily marketing budget and identifying certain business goals, such as acquiring new customers or driving foot traffic to stores. The solution essentially makes it easier for retailers to run ads for consumer products on several Google services, such as search, Gmail, Google Images, Maps and YouTube.

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The Fresh Market Will Close 15 Stores Nationally

The Fresh Market is shuttering 15 stores across the U.S., as it faces intense competition from grocers and traditional retailers that have expanded similar offerings at discounted prices. This represents a major cutback for what had been one of the fastest-growing grocery chains in the U.S. a few years ago. After the closings the retailer will operate 161 stores, mostly in the Midwest and Southeast.

Powerhouse retailers such as Kroger and Walmart have stepped into the high-quality produce, meat and prepared foods space and have invested in upgraded delivery capabilities. . Walmart will open a fulfillment center in the Bronx, N.Y., and plans to grow its grocery pickup option from 1,200 stores to more than 2,200 by the end of 2018.  

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New Investment Round Raises Pointy Funding To $19 Million

Pointy has raised $12 million in a Series B funding round led by Polaris Partners and Vulcan Capital, bringing the company’s total funding to $19 million after a Series A round in September 2017.

With the funding, Pointy plans to accelerate its partnerships to help brick-and-mortar retailers fight back against e-Commerce giants like Amazon by increasing their visibility. The Pointy plug-and-play device, which connects to a store’s barcode scanner, automatically lists products and optimizes them for search engines so that customers can find them locally.

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2018 Retail TouchPoints Holiday Guide: Putting Personalization Into Practice

Integrating personalization into retail marketing and communications strategies is becoming more important every day. Especially during the highly competitive holiday shopping season, consumers are looking for relevant promotions, messaging and interactions from the brands they visit online, in-store and via every other touch point.

The 9th annual Retail TouchPoints Holiday Guide offers strategic insights, tips and real-world case studies that drive home the value of delivering a more personalized retail experience. Download the Guide to learn more from brands like Victoria’s Secret, eBay, Alibaba and Macy’s, as well as a cross-section of industry experts representing Forrester, A.T. KearneyHighStreet Collective, Capgemini and more.

Download the Guide now!